Sidhe

Sidhe was a New Zealand video-game development company established in 1997 and based in Wellington. The studio became one of the more visible independent developers in New Zealand, working across console, handheld, PC, and other interactive-entertainment platforms. Its early identity was associated particularly with licensed games and externally commissioned projects, a business model that required the studio to adapt established entertainment properties into commercially viable games for different platforms. Over time, Sidhe expanded beyond contract and license-based development. The company worked on original concepts as well as adaptations, building experience in design, engineering, production, and multi-platform release management. This positioned it to develop games for international publishers and entertainment partners while retaining a New Zealand production base. Its work as Sidhe included licensed and partnership-driven projects, although the available reference material does not provide a complete catalog of every title released under the name. A major transition occurred in 2012, when the company introduced PikPok as a brand focused on mobile games. The change reflected the rapid growth of iOS and Android distribution and the increasing importance of digitally distributed, free-to-play, and premium mobile products. PikPok eventually became the company's primary public identity, while the underlying business continued as Prodigy Design Limited. The company's later portfolio included mobile, PC, and console games, and it became known internationally for the Flick Kick sports series and the Into the Dead action-horror franchise. The transition from Sidhe to PikPok was therefore primarily a shift in commercial identity and strategic emphasis rather than the disappearance of the underlying development organization. Under PikPok, the studio developed and published its own games and entered partnerships with companies including Adult Swim and DreamWorks Animation. These collaborations produced titles such as Robot Unicorn Attack 2, Giant Boulder of Death, Monsters Ate My Condo, Super Monsters Ate My Condo, and Turbo Racing League, which was later renamed Turbo FAST. PikPok also continued to develop games for multiple platforms. The Into the Dead series began with the 2012 mobile release Into the Dead and was followed by Into the Dead 2 in 2017. A later installment, Into the Dead: Our Darkest Days, was identified for 2025, with Into the Dead 3 described as forthcoming in the reference material. In 2022, the company acquired Colombian studio Wizard Fun Factory, broadening its international development footprint. Sidhe is best understood today as the historical name of a continuing New Zealand game-development business rather than as the company's current consumer-facing identity. The Sidhe brand is associated with the company's formative period and its licensed-game work, while PikPok is the brand used for its later publishing and development activities. Because the supplied material does not establish a separate current Sidhe operation, this dossier treats Sidhe as a defunct or retired brand within the continuing Prodigy Design/PikPok organization.

Sidhe was founded in New Zealand in 1997 and developed into a Wellington-based independent game studio serving both local and international markets. During its Sidhe period, the company was primarily associated with licensed video-game development. This work involved adapting recognizable entertainment or sports properties into games for console, handheld, PC, and other platforms, requiring the studio to work within the creative and commercial requirements of external rights holders and publishing partners. The company's experience with licensed projects provided a foundation in multi-platform production, technical implementation, and project delivery. Sidhe's development work formed part of New Zealand's broader game-development sector, which historically combined small independent teams with internationally oriented production. Although the supplied reference material does not enumerate the complete Sidhe-era catalog, it characterizes the company as a developer whose early business was centered on licensed games. In 2012, the organization introduced PikPok as a brand aimed at mobile gaming. The move corresponded with the growing importance of iOS and Android storefronts and with the opportunities offered by digitally distributed games. PikPok eventually became the primary identity of the company, while the legal organization was identified as Prodigy Design Limited. This change marked a strategic broadening from mainly commissioned licensed development toward a portfolio combining original intellectual property, publishing, and partnerships. The PikPok portfolio included the Flick Kick Football series and other mobile titles. The company also collaborated with Adult Swim on games including Robot Unicorn Attack 2, Giant Boulder of Death, Monsters Ate My Condo, and Super Monsters Ate My Condo. A separate collaboration with DreamWorks Animation produced Turbo Racing League, later renamed Turbo FAST. These projects demonstrated the company's continued ability to work with established entertainment brands while also operating in mobile-first distribution. PikPok developed the Into the Dead franchise, beginning with Into the Dead in 2012 and continuing with Into the Dead 2 in 2017. The series became one of the company's principal original properties, combining mobile action gameplay with a horror setting. The reference material identifies Into the Dead: Our Darkest Days for 2025 and describes Into the Dead 3 as upcoming, indicating that the property remained strategically relevant beyond the company's initial mobile releases. In 2022, PikPok acquired Colombian studio Wizard Fun Factory. The transaction expanded the company's development capabilities and international presence. By this stage, the organization described in the sources was active across mobile, PC, and console games, with both development and publishing functions. Sidhe consequently represents the company's historical corporate and development identity, while PikPok represents its later and continuing public-facing brand. The available material does not document a separate modern business operating independently under the Sidhe name. The Sidhe brand is therefore treated as retired or superseded following the 2012 introduction of PikPok, with the underlying organization continuing through Prodigy Design Limited and the PikPok brand.

• 2025

  Into the Dead: Our Darkest Days is identified for release

  [1]PikPoken.wikipedia.org

  The franchise is slated to continue with Into the Dead: Our Darkest Days; Into the Dead 3 is also described as forthcoming.

• 2022

  Wizard Fun Factory is acquired

  [1]PikPoken.wikipedia.org

  PikPok acquires the Colombian game studio Wizard Fun Factory.

• 2017

  Into the Dead 2 launches

  [1]PikPoken.wikipedia.org

  The sequel extends the Into the Dead series on mobile platforms.

• 2012

  PikPok brand is introduced

  [1]PikPoken.wikipedia.org

  The company introduces PikPok as a mobile-focused brand, which later becomes its primary identity.

• 2012

  Into the Dead launches

  [1]PikPoken.wikipedia.org

  The first Into the Dead game begins the company's named action-horror franchise.

• 1997

  Sidhe is established in New Zealand

  [1]PikPoken.wikipedia.org

  A Wellington-based video-game development company is established under the Sidhe name.

An independent New Zealand game-development identity that began with licensed and partner-led projects before transitioning into PikPok, a multi-platform developer and publisher with a strong mobile-games focus.

• Licensed games

  Licensed video games

  During its Sidhe period, the company primarily developed licensed video games. These projects adapted established entertainment, sports, or other third-party properties for interactive platforms and formed the core of the studio's early business model. The supplied reference material does not provide a complete title-by-title catalog, so this entry records the product category rather than attributing additional specific games.

• Mobile sports game

  Flick Kick Football

  Flick Kick Football is one of the games associated with the later PikPok identity. It belongs to the company's mobile-focused portfolio and helped establish PikPok's presence in accessible, digitally distributed sports games. The reference material also identifies Flick Kick Football Legends as part of the same broader line.

• Mobile sports game

  Flick Kick Football Legends

  Flick Kick Football Legends is a football-themed mobile title associated with PikPok's Flick Kick portfolio. It represents the company's emphasis on straightforward, session-oriented mobile play and original branded game concepts rather than only externally licensed development.

• Mobile action-horror game · 2012

  Into the Dead

  Released in 2012, Into the Dead is an action-horror game and the first entry in PikPok's named Into the Dead franchise. Its success established a recurring original property for the company and demonstrated the studio's move toward internally controlled game concepts alongside partnership work.

• Mobile action-horror game · 2017

  Into the Dead 2

  Into the Dead 2, released in 2017, continues the action-horror formula of the original game. It expanded the franchise and remained part of PikPok's best-known original mobile portfolio.

• Action-horror game · 2025

  Into the Dead: Our Darkest Days

  Into the Dead: Our Darkest Days is identified in the reference material as a 2025 installment of the Into the Dead franchise. It represents the continued expansion of the property beyond its earlier mobile entries.

• Mobile game

  Robot Unicorn Attack 2

  Robot Unicorn Attack 2 was produced through PikPok's partnership with Adult Swim. It is part of the company's group of collaborations that brought recognizable entertainment properties and distinctive digital-game concepts to mobile audiences.

• Mobile game

  Giant Boulder of Death

  Giant Boulder of Death is an Adult Swim partnership title developed by PikPok. It illustrates the studio's work on digitally distributed games built around compact, highly recognizable gameplay concepts.

• Mobile puzzle game

  Monsters Ate My Condo

  Monsters Ate My Condo was developed through PikPok's relationship with Adult Swim. The title is part of the company's partnership-driven mobile catalog and was followed by Super Monsters Ate My Condo.

• Mobile puzzle game

  Super Monsters Ate My Condo

  Super Monsters Ate My Condo is the sequel to Monsters Ate My Condo and another Adult Swim-related PikPok project. It reflects the company's capacity to extend distinctive mobile game concepts into follow-up releases.

• Mobile racing game

  Turbo Racing League / Turbo FAST

  Turbo Racing League was developed through a partnership with DreamWorks Animation and was later renamed Turbo FAST. The project demonstrates PikPok's continued involvement in licensed or entertainment-partner game development after the Sidhe-to-PikPok transition.

• 2022

  Acquisition of Wizard Fun FactoryM&A

  Background

  PikPok sought to expand its international development capacity and studio network.

  Action taken

  PikPok acquired Colombian game-development studio Wizard Fun Factory.

  Aftermath

  The acquisition broadened PikPok's international development footprint. The supplied reference material does not state the transaction value or detailed integration arrangements.

  Source

• 2012

  Shift toward the PikPok mobile brandStrategy

  Background

  The company operated under the Sidhe name after its 1997 establishment, but the growth of iOS and Android game distribution created an opportunity to build a more consumer-facing mobile identity.

  Action taken

  The organization introduced PikPok as a brand focused on mobile gaming. PikPok later became the company's primary public identity while the underlying legal organization continued as Prodigy Design Limited.

  Aftermath

  The business expanded its portfolio across mobile, PC, and console games and became associated with original properties such as Flick Kick and Into the Dead, as well as partnerships with Adult Swim and DreamWorks Animation.

  Source

1. 1PikPoken.wikipedia.org
2. 2Sidhe official websitesidhe.co.nz