SIDEARM Sports

SIDEARM Sports is an American digital services company that builds and operates official athletics websites, mobile applications and fan-engagement tools, primarily for university and college athletic departments. Founded in 1996 by Jeff Rubin and originally based in Syracuse, New York, the company grew out of a small web-development operation serving collegiate sports programs and became one of the dominant vendors in the niche of intercollegiate athletics digital properties. Its core product is a hosted content-management and publishing platform that powers the official sites of hundreds of NCAA member institutions, conferences and related sports organizations, typically under the athletics domain of each school. Beyond websites, SIDEARM provides mobile apps for iOS and Android, live stats and scoring integrations, ticketing and streaming links, roster and schedule management, and sponsorship and advertising placements that let athletics departments monetize their digital audiences. Because college sports fans follow specific schools rather than a single league, SIDEARM's business is built on many individual institutional contracts, often bundled with the broader multimedia and sponsorship rights held by its parent. In 2014 the company was acquired by Learfield Sports (later Learfield), the collegiate sports marketing and multimedia-rights company, which integrated SIDEARM into its digital offering alongside ticketing, sponsorship and content services. Under Learfield ownership SIDEARM has continued to expand its client roster and product set, adding streaming, name-image-likeness (NIL) related tools and data-driven fan engagement features as the college sports market evolved. SIDEARM is not a consumer-facing brand in the usual sense; it is a B2B platform brand whose visibility comes from the school-branded sites and apps it operates. Its positioning rests on reliability at scale during high-traffic events, deep integration with college athletics workflows, and the backing of a major collegiate marketing partner.

SIDEARM Sports was founded in 1996 by Jeff Rubin as a web-development business in Syracuse, New York, initially serving collegiate athletics departments that were beginning to move their media guides, schedules and news onto the web. The company built a hosted publishing platform tailored to the specific needs of sports information directors, allowing schools to manage rosters, schedules, results, news and multimedia from a single system rather than maintaining bespoke websites. Over the following decade SIDEARM expanded its client base across NCAA Division I, II and III institutions and conferences, and added mobile applications as smartphones became central to fan behavior. Its model of school-branded sites hosted on a shared platform proved efficient for athletics departments with limited technical staff, and the company became one of the leading vendors in the intercollegiate athletics digital space. In 2014 SIDEARM Sports was acquired by Learfield Sports, the collegiate multimedia and sponsorship rights company. The acquisition placed SIDEARM within a broader portfolio of services sold to athletics departments, alongside multimedia rights, sponsorship sales, ticketing and content production. Learfield subsequently rebranded and reorganized its holdings, and SIDEARM continued to operate as its digital platform business. In the years after the acquisition SIDEARM broadened its product set to include streaming integrations, live statistics, fan-engagement features and tools responding to the arrival of name-image-likeness (NIL) opportunities for college athletes. The company also deepened integrations with ticketing and donor-management systems used by athletics departments. Its client roster has grown to cover a large share of major college athletics programs in the United States, making it one of the most widely used platforms in the category.

• 2014

  Acquired by Learfield Sports, the collegiate multimedia and sponsorship rights company.

• 1996

  SIDEARM Sports founded by Jeff Rubin in Syracuse, New York.

B2B digital platform for intercollegiate athletics, positioned on scale, reliability and integration with college sports marketing.

• Athletics website platform

• Mobile app platform

• Live stats and scoring tools

• 2026.08.16

  Reported2026.08.16

  APSU Athletics and SIDEARM Sports launch refreshed Lets Go Peay mobile app[2]APSU体育部与SIDEARM Sports推出全新升级版Lets Go Peay移动应用clarksvilleonline.com

  Austin Peay State University (APSU) Athletics and SIDEARM Sports announced a new-and-improved Lets Go Peay mobile application with new content modules, an updated design, ticketing integration, and enhanced fan engagement features. The free app is available via the Apple App Store and Google Play, and existing users can update it through their app store.

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1. 1SIDEARM Sports official websitesidearmsports.com
2. 2APSU体育部与SIDEARM Sports推出全新升级版Lets Go Peay移动应用clarksvilleonline.com