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Siantar Top

Siantar Top is an Indonesian packaged-food company known for snack noodles, crackers, confectionery, biscuits, wafers, and related consumer products.

Last updated August 26, 2026

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Overview

Siantar Top is an Indonesian snacks and consumer-goods company headquartered in Sidoarjo, East Java. Its business developed from a small-scale industrial operation founded in 1972 by Shindo Sumidomo, also known as Heng Hok Soei, a businessman from Pematangsiantar in North Sumatra. The company’s name was derived from that city. From its early operations, Siantar Top built its business around mass-market snack foods, particularly snack noodles, crackers, and confectionery. The company was formally registered in 1987 under the name PT Siantar Top Industri. Its incorporation was recorded in Sidoarjo in a deed dated May 12, 1987. This formalization provided a corporate structure for the company’s continuing expansion in Indonesia’s packaged-food sector. In 1991, Siantar Top began producing candy variants, adding confectionery to its earlier snack-oriented product base. Over time, the company expanded its manufacturing footprint beyond East Java. It opened or operated additional factories in Medan in 1998, Bekasi in 2002, and Makassar in 2011. These facilities gave Siantar Top production locations in several major Indonesian regions, including Sumatra, Java, and Sulawesi. In 2014, the company also established a coffee-processing plant, broadening its industrial capabilities beyond snacks and confectionery. Siantar Top’s portfolio includes several consumer-facing product families. Its noodle offerings include Spix Soba Mie Sedap, Spix Mie Goreng, Mie Gemez, and Gemez Enaak. Snack products include Twistko, French Fries 2000, Leanet, OPotato, and TicTic. Its confectionery brands include Gaul, Milenium, Tovie, and XUXU. The company also markets biscuits and wafer products, including GO! Potato, GO! Malkist, Goriorio, Modena Cookies, Malkrez, and Wafer Superman. The brand’s apparent market role is that of a domestic Indonesian packaged-food producer serving everyday snack and convenience-food consumption. Its broad assortment spans savory snacks, instant or snack noodles, candy, biscuits, wafers, and coffee-related processing. The available reference material does not provide verified information about current revenue, ownership structure, stock-market status, export markets, current executives, corporate website, or present-day operating scale. Accordingly, this dossier focuses on the company’s documented origins, manufacturing expansion, and named product portfolio rather than making unsupported claims about its current financial or international position.

History

Siantar Top began in 1972 as a small-scale industrial enterprise founded by Shindo Sumidomo, also known as Heng Hok Soei. Sumidomo was from Pematangsiantar, North Sumatra, and the company adopted its name from that city. The business initially developed in the Indonesian snack sector, producing snack noodles, crackers, and confectionery-related products. The company received a formal corporate registration in 1987 under the name PT Siantar Top Industri. The registration was based on deed No. 45, dated May 12, 1987, prepared by notary Endang Widjajanti in Sidoarjo. This marked the establishment of a documented corporate entity for the growing food manufacturer. Siantar Top expanded its category range in 1991 by beginning production of candy variants. This addition complemented its established snack operations and helped create a broader consumer-goods portfolio. The company subsequently expanded its manufacturing presence outside its original East Java base. A factory in Medan began operating in 1998, followed by a facility in Bekasi in 2002 and another in Makassar in 2011. The locations placed production capacity in important population centers across Indonesia. In 2014, Siantar Top added a coffee-processing plant. This investment extended the company’s industrial activities beyond its established snack, noodle, candy, cracker, biscuit, and wafer categories. The documented product portfolio includes savory snacks such as Twistko, French Fries 2000, Leanet, OPotato, and TicTic; noodle products such as Spix Soba Mie Sedap, Spix Mie Goreng, Mie Gemez, and Gemez Enaak; confectionery brands including Gaul, Milenium, Tovie, and XUXU; and biscuits and wafers such as GO! Potato, GO! Malkist, Goriorio, Modena Cookies, Malkrez, and Wafer Superman. The available reference material presents Siantar Top primarily as an Indonesian snacks and consumer-goods manufacturer. It does not document a complete ownership history, current leadership roster, financial performance, listing status, detailed export network, or recent strategic developments. Those areas therefore remain unconfirmed in this dossier.

  • 2014

    Coffee-processing plant added

    [1]

    Siantar Top established a coffee-processing plant, extending its manufacturing activities into coffee processing.

  • 2011

    Makassar factory expansion

    [1]

    The company expanded into another major Indonesian region through a factory in Makassar.

  • 2002

    Bekasi factory expansion

    [1]

    Siantar Top added a factory in Bekasi, strengthening its production presence in Java.

  • 1998

    Medan factory expansion

    [1]

    The company expanded its Indonesian manufacturing footprint by operating a factory in Medan.

  • 1991

    Candy production begins

    [1]

    Siantar Top began producing candy variants, extending its portfolio beyond its earlier snack categories.

  • 1987

    Formal corporate registration

    [1]

    The business was registered as PT Siantar Top Industri under deed No. 45 dated May 12, 1987, in Sidoarjo.

  • 1972

    Company founded

    [1]

    Shindo Sumidomo, also known as Heng Hok Soei, founded Siantar Top as a small-scale industrial business. The name referred to Pematangsiantar in North Sumatra.

Products and positioning

A broad Indonesian packaged-food and snack producer with a mass-market portfolio spanning savory snacks, snack noodles, confectionery, biscuits, wafers, and coffee processing.

  • Snack noodles

    Spix Soba Mie Sedap

    A Siantar Top noodle offering listed among the company’s snack-noodle products.

  • Snack noodles

    Spix Mie Goreng

    A fried-style snack-noodle product in the Spix range.

  • Snack noodles

    Mie Gemez and Gemez Enaak

    Snack-noodle products listed in the company’s noodle portfolio.

  • Savory snacks

    Twistko

    A named Siantar Top savory-snack brand in the company’s packaged-snack portfolio.

  • Savory snacks

    French Fries 2000 and Leanet

    Savory snack brands listed among Siantar Top’s snack products.

  • Savory snacks

    OPotato and TicTic

    Additional packaged snack offerings in Siantar Top’s product range.

  • Candy and confectionery · 1991

    Gaul, Milenium, Tovie and XUXU

    Confectionery brands associated with Siantar Top’s candy business, which the company entered as a production category in 1991.

  • Biscuits and crackers

    GO! Potato and GO! Malkist

    Biscuit and cracker products listed in the company’s branded portfolio.

  • Biscuits

    Goriorio and Modena Cookies

    Biscuit and cookie offerings associated with Siantar Top.

  • Biscuits and wafers

    Malkrez and Wafer Superman

    Additional biscuit and wafer products in the company’s packaged-food range.

Sources1 sources

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