SI Style

SI Style (often referred to simply as Style) is a Swiss German-language women's magazine focused on fashion and beauty. It was launched in 2006 as a supplement to the long-running Swiss celebrity and lifestyle title Schweizer Illustrierte, and became a standalone magazine in 2008. It is published by Ringier Axel Springer Schweiz AG, a joint venture of the Swiss media group Ringier and the German publisher Axel Springer. The magazine appears ten times a year. Editorially, SI Style covers fashion and beauty topics: runway trends, staged fashion spreads, and advice on women's hairstyles and cosmetics. It also features celebrity styling, interviews, photo studio features, and glimpses into how prominent figures live and travel. This mix positions it at the intersection of fashion journalism and celebrity lifestyle coverage. According to WEMF-certified figures cited in its German Wikipedia entry, SI Style had a sold circulation of 78,999 copies (previous quarter: 80,821) and a distributed circulation of 133,668 copies (previous quarter: 149,443). With a readership of 271,000 (previous quarter: 290,000) according to WEMF MACH Basic 2018-II, it was described as the most-read women's magazine in Switzerland at that time. The brand operates primarily in the Swiss market and is distributed in German. Its website, sistyle.ch, serves as its digital home. As part of Ringier Axel Springer Schweiz AG, it benefits from the infrastructure and cross-promotion of one of Switzerland's largest magazine publishing houses.

SI Style was launched in 2006 as a supplement to the Schweizer Illustrierte, one of Switzerland's best-known celebrity and lifestyle magazines. The supplement format allowed the publisher to test a dedicated women's fashion and beauty offering alongside an established title. In 2008, it was spun off as an independent magazine, appearing ten times a year. The magazine is published by Ringier Axel Springer Schweiz AG, the Swiss joint venture between Ringier and Axel Springer. Over the years, SI Style built a readership around fashion and beauty content, including runway trends, fashion spreads, hairstyle and cosmetics advice, and celebrity styling features with interviews and photo shoots. By the 2018-II WEMF MACH Basic measurement, SI Style reported a readership of 271,000 (down from 290,000 in the previous quarter) and was described as the most-read women's magazine in Switzerland. Its WEMF-certified circulation at that time was 78,999 sold copies (previous quarter 80,821) and 133,668 distributed copies (previous quarter 149,443). The brand continues to operate in the Swiss market with its print magazine and website sistyle.ch.

• 2018

  Reported readership of 271,000 (WEMF MACH Basic 2018-II), described as the most-read women's magazine in Switzerland.

• 2008

  Became an independent magazine, published ten times a year.

• 2006

  Launched as a supplement to the Schweizer Illustrierte.

Swiss German-language women's fashion and beauty magazine, positioned as the most-read women's magazine in Switzerland (per WEMF MACH Basic 2018-II).

• SI Style magazine

  Print women's fashion and beauty magazine published ten times a year.

• sistyle.ch

  Official website of the magazine.

1. 1SI Style on Wikidatawikidata.org
2. 2Style (Zeitschrift) – Wikipedia (German)de.wikipedia.org