Shunshun
Shunshun (Xueersi Study Abroad) is a Chinese premium study-abroad service brand under TAL Education Group, offering transparent, technology-driven overseas application services.
Last updated September 26, 2026
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Overview
Shunshun, also known as Xueersi Study Abroad (学而思留学), is a premium study-abroad service brand under TAL Education Group (NYSE: TAL), one of China's largest education technology companies. The brand traces its origins to Appliter, an online study-abroad platform launched in 2014 by founder Zhang Du. In June 2015, Appliter was renamed Shunshun Study Abroad after receiving a US$2 million angel investment from FreeS Fund and an US$18 million Series A investment from TAL Education Group. The company subsequently expanded with branch offices in Beijing, Chengdu, Wuhan, Shanghai, Changsha, and Nanjing. The brand positions itself as a one-stop overseas study enhancement platform, serving students from high school through doctoral levels. Its services cover study-abroad planning, language training, background enhancement, application document preparation, and post-admission support including visa processing and accommodation booking. Shunshun emphasizes transparency as a core service principle, featuring a proprietary intelligent transparent application system that allows students to track their application progress in real time. The brand also operates an intelligent school selection system powered by a database of over 130,000 real admission cases. In December 2020, the brand was upgraded from Shunshun Study Abroad to Xueersi Study Abroad, aligning it more closely with the Xueersi brand identity under TAL Education Group. The brand has accumulated over 20,000 successful study-abroad cases covering more than 30 countries and regions and over 2,000 universities and colleges. It has strategic partnerships with ETS, the organizer of the TOEFL exam, and has received multiple industry awards including the 2018 Tencent Influential Study Abroad Service Brand award and the 2018 Sina Internet Plus Education Technology Product award. Shunshun operates as a subsidiary within TAL Education Group's broader ecosystem, specifically under the group's university student division. The brand maintains a commitment to not deleting negative reviews, positioning itself as a trustworthy and transparent service provider in China's competitive study-abroad market.
History
Shunshun Study Abroad originated as Appliter, an online study-abroad platform launched in February 2014 by founder Zhang Du, who returned to China to start the venture. Appliter.com went live in August 2014. In June 2015, the platform was officially renamed Shunshun Study Abroad after securing a US$2 million angel investment from FreeS Fund and an US$18 million Series A investment from TAL Education Group. That same month, the brand launched Shunshun Language Training (顺顺语培), an overseas exam training brand, and Shunshun Argo Mentors, a premium foreign mentor service brand. Branch offices were established in Beijing and Chengdu in June 2015, followed by Wuhan in July, Shanghai in September, Changsha in October, and Nanjing in May 2016. In December 2015, the immigration service brand Sihai Immigration (四海移民) was founded. In 2016, Shunshun became the first institution in China to have 100 consultants receive the Study Abroad Consultant Professional Certificate (CEAC). The brand also received the Public Trust Study Abroad Brand award from China.com and Tencent, and was named Best Study Abroad Product of the Year by 36Kr. In March 2017, the website www.liuxue.com went live. In July 2017, the CRP study-abroad application system was released along with its WeChat version, and the intelligent school selection system was launched. In August 2017, the brand held a national tour review event featuring former admissions officers from top global universities. In December 2017, Shunshun announced a strategic partnership with ETS, the organizer of the TOEFL exam. In March 2018, the brand upgraded its transparency strategy, implementing a customer service system that does not delete negative reviews, and upgraded its intelligent school selection system and CRP application system. In July 2018, the second national tour review event with former Ivy League admissions officers was held. In September 2018, the second Golden Reputation Competition concluded with thousands of genuine customer reviews. In December 2018, Shunshun won Tencent's 2018 Influential Study Abroad Service Brand award and Sina's 2018 Internet Plus Education Technology Product award. In June 2019, the application system was upgraded to version 3.0 and an innovative case collection mini-program was launched. In July 2019, a smart technology experience center opened in Beijing. In November 2019, the third Golden Reputation Competition concluded. In December 2019, the brand exclusively signed Dr. Tanaka, a former Harvard admissions officer, as an academic advisory committee expert. In December 2020, the brand was upgraded from Shunshun Study Abroad to Xueersi Study Abroad, aligning it with TAL Education Group's Xueersi brand identity.
- 2019
Application system upgraded to version 3.0; innovative case collection mini-program launched
- 2019
Smart technology experience center opens in Beijing
- 2018
Transparency strategy upgraded; no-delete-negative-reviews system implemented; intelligent school selection and CRP systems upgraded
- 2018
Second national tour review with former Ivy League admissions officers
- 2018
Second Golden Reputation Competition concludes with thousands of genuine customer reviews
- 2018
Wins Tencent 2018 Influential Study Abroad Service Brand and Sina 2018 Internet Plus Education Technology Product awards
- 2017
www.liuxue.com goes live
- 2017
CRP application system and WeChat version released; intelligent school selection system launched
- 2017
National tour review event with former admissions officers from top global universities
- 2017
Strategic partnership with ETS, organizer of TOEFL exam
Products and positioning
Premium, transparent, technology-driven study-abroad services under a NYSE-listed education group
Intelligent Transparent Application System
Proprietary system allowing students to track application materials and progress in real time
Intelligent School Selection System
Powered by a database of over 130,000 real admission cases for personalized school matching
CRP Application System
Study-abroad application management system released in 2017 with WeChat version
18-Step Standardized Application Process
Structured process covering planning, application, and admission stages
Shunshun Language Training
Overseas exam training brand established in 2015
Shunshun Argo Mentors
Premium foreign mentor service brand established in 2015
Sihai Immigration
Immigration service brand established in 2015
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