Shrimps

Shrimps is a British fashion label founded in London in 2013 by designer Hannah Weiland. The brand began with a tightly focused proposition: a single faux-fur coat designed to offer a colorful, textural alternative to conventional luxury outerwear. That initial product established the visual language for which Shrimps became known, combining highly tactile materials, bright colors, graphic surfaces, and an intentionally playful approach to fashion. Weiland developed the label after studying History of Art and completing a diploma in Surface Textile Design at the London College of Fashion. Those interests are reflected in Shrimps's emphasis on pattern, texture, color, and surface treatment. Rather than treating faux fur only as a substitute material, the brand uses it as a central design medium and as a way to create distinctive silhouettes and visual impact. The material choice also gave the label a clear ethical and cultural point of difference at a time when interest in alternatives to animal fur was increasing. Shrimps attracted support from animal-rights advocates, including PETA, and helped contribute to renewed fashion-industry attention around faux fur. Although the label initially centered on faux-fur coats and related accessories, it expanded into a broader ready-to-wear business. Its collections now encompass apparel and accessories alongside the outerwear that established its reputation. The brand's aesthetic remains recognizable through the continued use of expressive color, decorative pattern, soft or plush textures, and whimsical styling. This approach has allowed Shrimps to occupy a space between designer fashion, contemporary womenswear, and statement occasion dressing. Shrimps has also benefited from early visibility among influential fashion figures and retailers. Early supporters included Laura Bailey, Natalie Massenet, Adwoa Aboah, and Alexa Chung. Its retail network has included Dover Street Market, Selfridges, Matchesfashion.com, Nordstrom, Bon Marché, BOONTHESHOP, and Mytheresa, indicating distribution across British, American, European, and South Korean fashion markets. The label presents new collections seasonally in connection with London Fashion Week, reinforcing its position within the London designer-fashion ecosystem. The brand's identity is closely tied to Weiland's authorship. Publicly available reference material identifies her as the founder and designer, while not documenting a separate parent company, listed entity, or corporate group. Shrimps is therefore best understood as an independent London fashion label whose commercial proposition grew from a signature faux-fur product into a fuller ready-to-wear and accessories offering. Its principal distinction is the integration of bold surface design and animal-free outerwear with a playful, fashion-led point of view.

Shrimps was established in London in 2013 by Hannah Weiland, a designer whose education combined art history with surface textile design. Weiland's background informed a practice centered on visual surfaces: color, pattern, texture, and the expressive possibilities of unusual materials. The label's first product was a faux-fur coat, and this focused beginning gave Shrimps an immediately identifiable signature. The early business was built around faux-fur outerwear and accessories. At a time when designers and consumers were increasingly questioning the use of animal fur, Shrimps's use of faux fur positioned the brand within both a material and cultural conversation. The label's colorful and distinctive coats attracted attention from fashion audiences as well as animal-rights supporters, including PETA. Its visibility was further increased by early support from figures such as Laura Bailey, Natalie Massenet, Adwoa Aboah, and Alexa Chung. Over time, Shrimps moved beyond its initial coat-focused proposition. The brand developed into a full ready-to-wear label, retaining faux-fur outerwear as a major category while introducing additional garments and accessories. Across these categories, Weiland's design approach continued to emphasize tactile materials, decorative surfaces, graphic pattern, and playful color combinations. The resulting aesthetic differentiated Shrimps from more restrained contemporary outerwear labels and made its pieces particularly recognizable in editorial and street-style contexts. The label has presented new collections seasonally at London Fashion Week, linking its development to the established London fashion calendar. Its stockist network has included Dover Street Market, Selfridges, Matchesfashion.com, Nordstrom, Bon Marché, BOONTHESHOP, and Mytheresa. These retailers have provided access to customers in the United Kingdom, United States, France, South Korea, Germany, and other international fashion markets. Available reference material does not identify a parent company, public listing, acquisition, or separate corporate group controlling Shrimps. The brand remains publicly associated with Hannah Weiland as its founder and designer. Its documented evolution is therefore from a single faux-fur coat launched in 2013 into an independent London fashion label offering seasonal ready-to-wear, accessories, and the faux-fur outerwear that remains central to its identity.

• 2013

  Shrimps launches in London

  [1]Shrimps (brand)en.wikipedia.org

  Hannah Weiland launches Shrimps with a single faux-fur coat, establishing the material and colorful, textural design language that becomes the label's signature.

• Expansion into full ready-to-wear

  [1]Shrimps (brand)en.wikipedia.org

  The label expands from faux-fur outerwear and accessories into broader seasonal ready-to-wear collections while retaining its original outerwear focus.

• Seasonal London Fashion Week presentations

  [1]Shrimps (brand)en.wikipedia.org

  Shrimps begins presenting new collections seasonally in connection with London Fashion Week, strengthening its profile as a London designer label.

A London designer label positioned around colorful, highly tactile, and playful fashion, with faux-fur outerwear as its signature category and a broader ready-to-wear and accessories business built around pattern, texture, and surface design.

• Outerwear · 2013

  Faux-fur coats

  Shrimps began with a single faux-fur coat, and coats remain the category most closely associated with the label. These pieces are defined by colorful materials, plush or tactile surfaces, and expressive styling. The product line helped establish Shrimps's identity as an alternative-fur fashion brand and remains the foundation of its outerwear proposition.

• Outerwear

  Faux-fur outerwear

  Beyond its original coat, Shrimps has developed a broader faux-fur outerwear offering. The category includes statement pieces designed around color, texture, and surface interest rather than understated utility. It is the brand's defining product area and the principal link between its original launch proposition and later ready-to-wear collections.

• Apparel

  Ready-to-wear collections

  Shrimps has expanded into full seasonal ready-to-wear collections. These collections extend the label's visual vocabulary beyond faux fur through patterned, colorful, and textural garments. They position the brand as a broader fashion label rather than an outerwear specialist while preserving the playful and surface-focused approach associated with Hannah Weiland's designs.

• Fashion accessories

  Accessories

  Accessories form part of Shrimps's offering alongside outerwear and ready-to-wear. The category supports the brand's emphasis on tactile materials, decorative detail, and coordinated styling. Available reference material confirms the presence of accessories but does not provide a complete product-by-product historical breakdown.

1. 1Shrimps (brand)en.wikipedia.org