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Shree Ashtavinayak Cine Vision

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Shree Ashtavinayak Cine Vision was an Indian film production and distribution company known for Hindi commercial cinema, including Golmaal, Jab We Met, Dabangg and Rockstar.

Last updated August 31, 2026

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Overview

Shree Ashtavinayak Cine Vision was an Indian film production and distribution company headquartered in Mumbai. The company operated primarily in Hindi-language commercial cinema and became associated with a broad range of mainstream genres, including romantic comedy, action, comedy and musical drama. Its most visible period was the mid-2000s to early 2010s, when it developed or released films featuring major Bollywood performers and worked repeatedly with directors, composers and creative teams who became important to contemporary Hindi cinema. The company entered Bollywood film production with Fun2shh... Dudes in the 10th Century in 2003 and followed it with Agnipankh in 2004, a drama centered on Indian Air Force pilots. Its early films established recurring relationships with music composers Pritam and Salim–Sulaiman, actor Paresh Rawal and other prominent industry figures. A significant commercial breakthrough came with David Dhawan's Maine Pyaar Kyun Kiya in 2005, starring Salman Khan, Sushmita Sen, Katrina Kaif, Sohail Khan, Arshad Warsi and Isha Koppikar. In 2006, the company expanded its profile through two successful comedies: Rohit Shetty's Golmaal: Fun Unlimited and Priyadarshan's Bhagam Bhag. Golmaal began a commercially important franchise and initiated a recurring association with Shetty and actor Ajay Devgn. The following year, Ashtavinayak produced Imtiaz Ali's Jab We Met, a romantic comedy-drama starring Kareena Kapoor and Shahid Kapoor. The film received strong popular and critical recognition and won the Stardust Award for Best Film in 2008. The company continued producing and distributing films through the late 2000s. Its releases included Superstar, Kidnap, Golmaal Returns and Maharathi. Golmaal Returns was a notable success, while several other films from this period performed weakly. Ashtavinayak also financed increasingly large-scale projects. Blue, an action film shot partly in the Bahamas and featuring Sanjay Dutt, Akshay Kumar, Lara Dutta and Zayed Khan, was described as the company's largest project at the time, but its commercial and critical reception was poor. Luck similarly underperformed. The company recovered commercially with Dabangg in 2010, a major Hindi film success whose opening-day performance was widely highlighted at the time. It also achieved successful results with Khatta Meetha and Golmaal 3. In 2011, it produced Rockstar, another collaboration with director Imtiaz Ali. Ashtavinayak also entered a joint venture with LFS Global to develop a film-city project near Mumbai, although the venture did not prevent the company's later financial and legal difficulties. After producing Bol Bachchan in 2012, the company halted film operations amid a judicial and creditor-related crisis. The Bombay High Court subsequently appointed a liquidator after the company failed to meet obligations to creditors. Trading in its shares was suspended on 20 June 2014. The company later sold rights to the Golmaal franchise to Rohit Shetty. Its earlier films continued to circulate through television syndication and changing rights arrangements: Zee's channels carried many pre-2008 titles during the late 2010s, while selected titles were held or acquired by Viacom18, Sony Pictures Networks India and, later, other platform groups. As a result, the company's continuing cultural presence rests mainly on the library and franchises created during its active production period rather than on current operations.

History

Shree Ashtavinayak Cine Vision developed as a Mumbai-based Hindi-film production and distribution company. Its first reported Bollywood production was Fun2shh... Dudes in the 10th Century in 2003, followed by Agnipankh in 2004. These early projects introduced recurring professional relationships with composers Pritam and Salim–Sulaiman and actor Paresh Rawal. Before or alongside its feature-film activity, the company also produced the television serial Amrapali for Doordarshan in 2002. The company gained broader visibility with Maine Pyaar Kyun Kiya in 2005. Directed by David Dhawan, the romantic comedy brought together Salman Khan, Sushmita Sen, Katrina Kaif, Sohail Khan, Arshad Warsi and Isha Koppikar. In 2006, Ashtavinayak released Golmaal: Fun Unlimited and Bhagam Bhag. Golmaal, directed by Rohit Shetty, launched a commercially durable comedy series and established an important association among the company, Shetty and Ajay Devgn. Bhagam Bhag added another successful comedy collaboration involving Akshay Kumar and Paresh Rawal. Jab We Met, released in October 2007, marked a different aspect of the company's catalogue. Imtiaz Ali's romantic comedy-drama, starring Kareena Kapoor and Shahid Kapoor, became a highly regarded popular film and earned award recognition. In 2008, Ashtavinayak produced Superstar and Kidnap, while Golmaal Returns became a successful sequel. Maharathi, released later that year, featured an ensemble cast but did not match the commercial performance of Golmaal Returns. The late 2000s brought both expansion and setbacks. The company invested in Blue, an expensive action film shot in the Bahamas with a prominent cast. Despite its scale, the film underperformed and drew largely negative reviews. Luck also produced a disappointing result. The business regained momentum in 2010 with Dabangg, its most commercially successful release, and with the comedies Khatta Meetha and Golmaal 3. Golmaal 3 further strengthened the franchise that had become one of the company's principal assets. In 2011, Ashtavinayak produced Rockstar, directed by Imtiaz Ali. It also pursued diversification through a joint venture with LFS Global intended to create a major film city near Mumbai. The company's active production period ended after Bol Bachchan in 2012. It then encountered a judicial and creditor crisis, halted operations and faced liquidation proceedings. In June 2014, trading in its shares was suspended, and the Bombay High Court appointed a liquidator after creditor payments were not made. The Golmaal rights were subsequently transferred to Rohit Shetty. Although the company ceased functioning as an active studio, its film library remained commercially useful. During the late 2010s, Zee Entertainment Enterprises syndicated many of the company's pre-2008 releases for television, with some titles held or acquired by other broadcasters. The legacy of Shree Ashtavinayak therefore survives chiefly through films and franchises made during its active years, especially Golmaal, Dabangg, Jab We Met and Rockstar.

  • 2014

    Trading suspension and liquidation proceedings

    [1]

    Trading was suspended on 20 June, and a Bombay High Court-appointed liquidator became involved after creditor obligations were not met.

  • 2012

    Final film and operational halt

    [1]

    Bol Bachchan was the company's final reported film before it halted operations.

  • 2011

    Rockstar produced

    [1]

    The company produced Rockstar, another collaboration with director Imtiaz Ali.

  • 2010

    Dabangg becomes a major hit

    [1]

    Dabangg became the company's most commercially successful release, alongside the successful films Khatta Meetha and Golmaal 3.

  • 2007

    Jab We Met released

    [1]

    The company produced Imtiaz Ali's Jab We Met, starring Kareena Kapoor and Shahid Kapoor.

  • 2006

    Golmaal franchise launches

    [1]

    Golmaal: Fun Unlimited introduced the commercially important Golmaal film series.

  • 2005

    First major commercial success

    [1]

    Maine Pyaar Kyun Kiya became the company's first reported major success.

  • 2003

    First Bollywood production

    [1]

    Fun2shh... Dudes in the 10th Century marked the company's entry into Bollywood film production.

  • 2002

    Television production begins with Amrapali

    [1]

    The company produced the television serial Amrapali for Doordarshan.

Products and positioning

A mainstream Hindi-film studio and distributor focused on commercially oriented, star-led entertainment, with a portfolio spanning comedy franchises, romantic dramas, action films and high-profile musical productions.

  • Comedy film franchise · 2006

    Golmaal film franchise

    The Golmaal series was the company's most durable commercial property. It began with Golmaal: Fun Unlimited in 2006, continued with Golmaal Returns in 2008 and Golmaal 3 in 2010, and was built around ensemble comedy, recurring performers and Rohit Shetty's high-energy mainstream direction. The franchise became a central asset of the company's catalogue before its rights were later sold to Shetty.

  • Romantic comedy-drama film · 2007

    Jab We Met

    Directed by Imtiaz Ali and starring Kareena Kapoor and Shahid Kapoor, Jab We Met combines a road narrative with romantic comedy and personal transformation. Released in 2007, it became one of Ashtavinayak's most critically and culturally recognized productions and received the Stardust Award for Best Film in 2008.

  • Action comedy film · 2010

    Dabangg

    Dabangg was a star-led Hindi action comedy and the company's strongest commercial release. Its performance, particularly on its opening day, was widely reported as exceptional for the period. The film became one of the defining commercial successes associated with Ashtavinayak's active years.

  • Musical romantic drama film · 2011

    Rockstar

    Rockstar was directed by Imtiaz Ali and produced during the company's later active period. The film follows the artistic and emotional development of a musician and expanded Ashtavinayak's association with ambitious, music-centered Hindi cinema.

  • Television serial · 2002

    Amrapali

    Amrapali was a television serial produced by the company for Doordarshan in 2002, representing an early television activity alongside its later feature-film production and distribution work.

Brand decisions

  • 2014

    Golmaal franchise rights transferredM&A

    Background

    The transfer occurred after the company entered financial and legal difficulties and ceased operating as an active studio.

    Action taken

    Rights to the Golmaal franchise were sold to Rohit Shetty.

    Aftermath

    Shetty became associated with the franchise as a producer, while Ashtavinayak no longer controlled the property.

  • 2012

    Operations halted after Bol BachchanStrategy

    Background

    The company faced a judicial and creditor-related crisis after a period of ambitious production and investment.

    Action taken

    After producing Bol Bachchan, the company stopped active film operations.

    Aftermath

    Liquidation proceedings followed, and the company's remaining catalogue and franchise rights became more important than new production activity.

  • 2010

    Joint venture for a film city near MumbaiStrategy

    Background

    The company sought to extend beyond film production by participating in a proposed large film-city development near Mumbai.

    Action taken

    It entered a joint venture with LFS Global for the planned project.

    Aftermath

    The project was announced during the company's active period, but the available reference material does not establish a completed operating film city or its ultimate outcome.

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