Shopping Arena Alpenstraße

Shopping Arena Alpenstraße is a shopping centre located on Alpenstraße in the south of Salzburg, Austria. It opened in 2015 as the successor to the Shopping Center Alpenstraße (SCA), which had been built in 1990. The centre occupies two building sections on either side of Alpenstraße, at numbers 107 and 114, and includes a parking garage with 720 spaces. Its name and visual identity were created by the Bregenz-based firm Silberball. The original SCA opened on 26 April 1990 and was the first shopping centre of its kind in the city. It had a total area of 13,000 m², of which 9,000 m² was sales space, spread across two buildings linked by an underground shopping passage. After the opening of the Europark in the west of the city in 1997, the SCA lost significance because it lacked space. Around 2000 an architecture firm presented conversion plans that were not implemented, and in 2008 there was a change of ownership. In spring 2011 the Salzburg city design advisory board approved an expansion to 24,000 m², involving the complete demolition of the west-side building at Alpenstraße 114 and the conversion of the east part. The groundbreaking took place in April 2012, and the new building, estimated at 60 million euros, was completed and opened in spring 2015. With the reopening, the name was changed to Shopping Arena. Today the centre houses shops from various sectors, gastronomy and other services, as well as events for children and adults. Its tenant mix includes dm Drogeriemarkt, Eurospar, Trattoria Gustini, Klipp, Mister Minit & Paketdienst, Xaver – Cafe.Küche.Bar, Le Café and Fräulein Anna. The centre is open Monday to Friday from 09:00 to 19:00 and Saturday from 09:00 to 18:00, with special opening hours on certain dates and closures on Austrian public holidays. It is served by trolleybus lines 3, 8, 28, 170, 175 and 840, stopping at Ginzkeyplatz/Shopping Arena, and is accessible from the A10 Tauernautobahn via the Salzburg Süd exit. Since autumn 2015 the centre has published its own customer magazine, Shopping Arena Live.

The Shopping Arena Alpenstraße is a shopping centre in the south of Salzburg, Austria. It opened in 2015 as the successor to the Shopping Center Alpenstraße (SCA), which had been built in 1990. The original SCA opened on 26 April 1990 and was the first shopping centre of its kind in the city. It had two building sections on either side of Alpenstraße, with a total area of 13,000 m² (9,000 m² sales area). Originally an above-ground connection between the two parts was planned, but it was not approved; instead an underground shopping passage was realised. After the opening of the Europark in the west of the city in 1997, the SCA lost significance because it lacked space. Around 2000 an architecture firm presented conversion plans, but they were not implemented. In 2008 there was a change of ownership. In spring 2011 the design advisory board of the city of Salzburg approved an expansion to 24,000 m². The plans included the complete demolition of the west-side building at Alpenstraße 114 and the conversion of the east part. The groundbreaking took place in April 2012, and the completion of the new building, estimated at 60 million euros, and its opening followed in spring 2015. A parking garage with 720 spaces was added. With the reopening, the name was changed to Shopping Arena. The naming and the design of the logo and word-image mark came from the Bregenz-based company Silberball. In addition to shops from various sectors, there is gastronomy and other services as well as events for children and adults. With the autumn 2015 issue, the centre began publishing its own customer magazine, Shopping Arena Live.

• 2015

  Completion and opening of the new building in spring, renamed Shopping Arena; estimated cost 60 million euros; parking garage with 720 spaces added.

• 2015

  With the autumn issue, the centre began publishing its customer magazine Shopping Arena Live.

• 2012

  Groundbreaking in April for the new building.

• 2011

  In spring, the design advisory board of the city of Salzburg approved an expansion to 24,000 m².

• 2008

  Change of ownership of the SCA.

• 2000

  An architecture firm presented conversion plans that were not implemented.

• 1997

  Opening of Europark in the west of Salzburg, after which the SCA lost significance due to lack of space.

• 1990

  Opening of the original Shopping Center Alpenstraße (SCA) on 26 April, the first shopping centre of its kind in Salzburg.

A local shopping centre in southern Salzburg offering retail, gastronomy and services under one roof.

• dm Drogeriemarkt

  Drugstore chain tenant.

• Eurospar

  Supermarket tenant.

• Trattoria Gustini

  Italian restaurant tenant.

• Klipp

  Hairdresser tenant.

• Mister Minit & Paketdienst

  Key cutting, shoe repair and parcel service tenant.

• Xaver – Cafe.Küche.Bar

  Cafe, kitchen and bar tenant.

• Le Café

  Cafe tenant.

• Fräulein Anna

  Retail tenant.

1. 1Die Shopping Arena Salzburgdieshoppingarena.at
2. 2Über uns – Die Shopping Arenadieshoppingarena.at
3. 3Shopping Arena Alpenstraßewikidata.org
4. 4Shopping Arena Alpenstraßede.wikipedia.org