ShopHQ
ShopHQ is an American digital commerce and former television home-shopping brand that evolved from ValueVision through ShopNBC and Evine.
Last updated August 26, 2026
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Overview
ShopHQ is an American retail and digital shopping brand with roots in ValueVision Media, a company founded in 1990. The business launched its original home-shopping television network as ValueVision on March 12, 1991, combining televised product demonstrations, live presenters, telephone ordering, and later electronic commerce. It competed primarily with QVC, HSN, and Jewelry Television in the United States. The company expanded beyond television during the late 1990s. In fiscal 1997 it introduced an e-commerce website that allowed customers to watch streamed programming, purchase products online, and participate in digital auctions. By 2002, online sales represented a meaningful portion of consolidated revenue, reflecting the business's early movement toward a multi-channel retail model rather than a television-only operation. NBC became a strategic investor around 2000, after which the network was renamed ShopNBC and adopted branding incorporating the NBC peacock. The NBC relationship continued for more than a decade but ended in 2013, when ValueVision repurchased NBCUniversal's stake and sought greater independence from NBC naming and licensing arrangements. The network subsequently returned to the ShopHQ name before adopting EVINE Live in 2015. That period emphasized celebrity-linked merchandise, lifestyle programming, beauty, fashion, jewelry, home products, and personalities associated with television and reality entertainment. In 2019, the parent company changed its corporate identity to iMedia Brands and restored the ShopHQ name. The company also experimented with specialized services, including ShopHQ Health and the men's-oriented Bulldog Shopping Network. These initiatives reflected attempts to segment the audience and adapt the traditional home-shopping model to changing consumer habits, although carriage and distribution varied among cable, satellite, streaming, and over-the-air providers. The business entered Chapter 11 bankruptcy proceedings in June 2023. A proposed sale to RNN Media Group did not close, and the assets were instead acquired by IV Media, a subsidiary of Innovation Ventures associated with Manoj Bhargava. Under IV Media, ShopHQ pursued a more digital and social-commerce-oriented strategy, including efforts to distribute live-shopping content through platforms such as Instagram and TikTok. Traditional cable and satellite distribution contracted during 2024 and early 2025. The television operation ceased broadcasting on April 17, 2025, and the website was subsequently taken offline after a clearance sale and a temporary maintenance notice. In October 2025, The Arena Group acquired ShopHQ's intellectual property and customer archives from IV Media. The relaunched business was positioned as a digital-only retailer using creator-led social selling and a drop-shipping model intended to reduce inventory and operating costs. The modern ShopHQ therefore represents a transition from a nationally distributed home-shopping channel to a social-commerce brand centered on digital video, creators, and online product discovery.
History
ValueVision Media was founded in June 1990 and launched a home-shopping television service on March 12, 1991. Its early model relied on live television programming and direct-response ordering, placing the company in competition with established U.S. home-shopping operators. The business later added online capabilities, launching its first e-commerce website in fiscal 1997. The site combined live or streamed programming with online purchasing and digital auctions, making ValueVision an early multi-channel retailer. A major turning point came in 2000, when NBC acquired a substantial equity interest. The network was renamed ShopNBC in November of that year, while the corporate parent retained the ValueVision Media name. The website adopted ShopNBC branding soon afterward. NBC's involvement provided a recognizable national media identity, but it also created licensing and strategic dependencies. NBCUniversal considered selling its stake in 2010 during the pending Comcast transaction, then retained the position. In June 2013, ValueVision repurchased NBCUniversal's approximately 37 percent interest and moved toward an independent identity. The brand changed names several times as management attempted to refresh its market position. It operated under ShopHQ branding during 2013–2015, then became EVINE Live in February 2015 after the parent company acquired the EVINE trademark. The EVINE period emphasized celebrity personalities and branded merchandise, with programming and products connected to figures including Kathy Levine, Lisa Vanderpump, Luann de Lesseps, Paula Deen, Vanessa Williams, and other entertainment or lifestyle personalities. The network also upgraded its technical distribution, introducing high-definition carriage and gradually moving from standard-definition presentation to HD service. In July 2019, EVINE Live Inc. adopted the corporate name iMedia Brands, Inc., with its stock trading under the symbol IMBI. The network returned to the ShopHQ name in August 2019 after research indicated that the EVINE name could be confused with entertainment-news brands. The company continued experimenting with specialized channels and sub-brands. ShopHQ Health focused on health and wellness products and gained prominence during the COVID-19 pandemic, while Bulldog Shopping Network targeted men's products. A planned Spanish-language service, LaVenta Shopping Network, was also announced, although the broader portfolio did not become a durable replacement for the main channel. Distribution became increasingly difficult as viewers shifted from linear television to online video and social platforms. Bulldog was relaunched in 2021 but lost most provider distribution later that year. ShopHQ Health also experienced carriage reductions in 2022. In June 2023, iMedia Brands filed for Chapter 11 bankruptcy. A proposed $50 million transaction with RNN Media Group failed to close, and IV Media ultimately acquired the business and its assets in 2023. IV Media pursued a lower-cost and more digitally oriented strategy. ShopHQ integrated specialized programming into the main schedule and sought to expand live-shopping activity on Instagram, TikTok, and other online channels. At the same time, cable and satellite availability declined. Optimum and DirecTV dropped the service on February 1, 2025, and Spectrum, previously its largest distribution outlet, followed on April 1 after ShopHQ declined to provide further programming. The network shut down on April 17, 2025. The website later disappeared after a clearance sale and a temporary maintenance page. In October 2025, The Arena Group acquired ShopHQ's intellectual property and customer archives from IV Media. The relaunch abandoned the television predecessor's owned-inventory model in favor of drop shipping and creator-led social selling. Under General Manager Jessica Gregory, the brand was positioned as a digital-only retailer distributing video and product content through platforms such as TikTok and YouTube. Its history illustrates the broader transformation of home shopping from linear television toward e-commerce, social discovery, and creator-mediated retail.
- 2025
Television network closes
[1]ShopHQ ceases television broadcasting on April 17.
- 2025
The Arena Group relaunches ShopHQ digitally
[1]The Arena Group acquires the brand's intellectual property and customer archives in October and relaunches it as a digital-only retailer.
- 2023
Chapter 11 bankruptcy and sale to IV Media
[1]iMedia Brands files for bankruptcy, followed by the acquisition of the business by IV Media.
- 2019
Return to ShopHQ branding
[1]The parent becomes iMedia Brands and the network restores the ShopHQ name in August.
- 2015
EVINE Live launches
[1]The network adopts EVINE Live branding and expands celebrity-oriented programming.
- 2013
NBCUniversal exits
[1]ValueVision repurchases NBCUniversal's stake and begins operating independently of the NBC brand.
- 2000
NBC invests and the network becomes ShopNBC
[1]NBC acquires a significant stake, followed by the ShopNBC rebrand in November.
- 1997
First e-commerce website launches
[1]ValueVision introduces an online shopping service with streamed programming and digital auctions.
- 1991
ValueVision television network launches
[1]The original home-shopping television service begins broadcasting on March 12.
- 1990
ValueVision Media is founded
[1]ValueVision Media, the corporate predecessor of ShopHQ, is established in June.
Products and positioning
A U.S. multi-channel retailer historically built around televised product demonstrations and live shopping, now repositioned as a digital-first and creator-led social-commerce platform.
Home shopping television · 1991
ShopHQ television shopping
The core historical offering was a nationally distributed live-shopping channel. Hosts demonstrated jewelry, fashion, beauty, home goods, electronics, and lifestyle merchandise while viewers ordered through telephone, web, and other direct-response channels.
E-commerce · 1997
ShopHQ.com
ShopHQ's web storefront extended television programming into online retail. It supported product purchasing and, during the early internet period, streamed live programming and offered digital-auction functionality.
Health and wellness retail · 2020
ShopHQ Health
A health and wellness-oriented service that sold products such as wellness merchandise and protective equipment. It received additional attention during the COVID-19 pandemic before its distribution was reduced and programming was folded into the main ShopHQ operation.
Men's lifestyle retail · 2020
Bulldog Shopping Network
A specialized shopping concept aimed at men's products. It originated as a reworking of the EVINE TOO timeshift service, launched during the 2020 period, and was later relaunched before losing most provider distribution.
Social commerce · 2025
Creator-led social selling
The post-2025 ShopHQ model distributes product-focused video through social platforms such as TikTok and YouTube. It uses creator-led presentation and drop-shipping rather than relying on a traditional linear television channel and large owned inventory base.
Marketing campaigns
- 2025Digital creator-led relaunch
United States
After The Arena Group acquired the brand's intellectual property, ShopHQ shifted toward creator-led social selling across digital video and social platforms.
Outcome. The relaunch established ShopHQ as a digital-only retailer rather than a conventional home-shopping television network.
- 2020ShopHQ Health pandemic-era expansion
United States
ShopHQ introduced a health and wellness shopping identity during the COVID-19 pandemic, including products such as surgical masks.
Outcome. The health-focused service gained a distinct role in the portfolio, although later cable carriage was reduced.
- 2015Celebrity and personality-led EVINE programming
United States
During the EVINE period, the retailer promoted products and programming associated with television, lifestyle, fashion, culinary, and reality personalities, including Lisa Vanderpump, Luann de Lesseps, Paula Deen, Vanessa Williams, and others.
Outcome. The initiative differentiated the service through celebrity commerce but did not prevent a later return to ShopHQ branding.
Brand decisions
2025
Transition from television to digital-only commerceStrategyBackground
Cable and satellite carriage declined before the television operation shut down in April 2025.
Action taken
Following The Arena Group's acquisition of the brand's intellectual property, ShopHQ adopted drop shipping and creator-led social selling through digital platforms.
Aftermath
ShopHQ was relaunched as a digital-only retailer with a lower-overhead operating model.
2023
Sell the business to IV MediaM&ABackground
The parent company entered Chapter 11 bankruptcy and an earlier proposed sale to RNN Media Group did not close.
Action taken
The ShopHQ business and related assets were acquired by IV Media, associated with Innovation Ventures.
Aftermath
The new ownership pursued reduced television distribution and greater use of online and social live shopping.
2019
Restore the ShopHQ nameStrategyBackground
Market research indicated that the EVINE name could be confused with entertainment-news brands.
Action taken
iMedia Brands rebranded the network as ShopHQ in August 2019.
Aftermath
ShopHQ remained the principal consumer-facing identity until the television operation ended in 2025.
2015
Rebrand the network as EVINE LiveStrategyBackground
The company sought distance from the reputations associated with earlier ValueVision, ShopNBC, and ShopHQ identities.
Action taken
ValueVision adopted EVINE Live branding after acquiring the EVINE trademark.
Aftermath
The business emphasized celebrity-oriented commerce before restoring ShopHQ branding in 2019.
2000
Adopt ShopNBC branding after NBC investmentStrategyBackground
NBC became a significant shareholder in ValueVision and provided a nationally recognizable media identity.
Action taken
The television network was renamed ShopNBC and its website later adopted ShopNBC.com branding.
Aftermath
The relationship lasted for more than a decade, but the company eventually repurchased NBCUniversal's stake and returned to an independent identity.
Recent events
Invicta Watch Group enters multi-year partnership for Shaquille O'Neal watch line[2]
Reported:
Invicta Watch Group announced a multi-year partnership with Authentic Brands Group for Shaquille O'Neal. The agreement includes a watch line designed by O'Neal exclusively for Invicta, television programming with iMedia Brands and ShopHQ, and a branding platform.
ShopHQ introduces ShopHQ VIP loyalty program[3]
Reported:
ShopHQ introduced ShopHQ VIP, a paid loyalty program offering free shipping for purchases and returns on ShopHQ, discounts, 5 percent cash back on ShopHQ purchases, and eligibility for cash back and shipping benefits at some external retailers. The program is operated within a platform created through a partnership between Clarus Commerce and ShopHQ parent iMedia Brands.
Sources3 sources
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