Shogakukan-Shueisha Productions
Japanese company operating entertainment, licensing, education and public-services businesses under the concept of "edutainment."
Last updated September 15, 2026
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Overview
Shogakukan-Shueisha Productions (ShoPro) is a Japanese company whose management philosophy is "edutainment," a coined term combining education (learning) and entertainment (play). Its businesses span television and anime, character licensing in Japan and overseas, events, anti-piracy measures, online shops and books, early-childhood education services, and the operation of public facilities.
History
ShoPro's official corporate history page lists milestones including 1967, 1990, 1991, 2010, 2011 and 2026. In 2026 the company changed its organization to a four-business-unit structure: the Content Business Headquarters, Licensing Business Headquarters, Education Business Headquarters and Public Business Headquarters. Also in 2026, the TV anime "Detective Conan" marked its 30th anniversary of broadcasting, the inquiry-based learning library "SPARKE" for elementary and junior high schools was opened in joint development with COMPASS Co., Ltd., and operation began for the Setagaya City Educational Comprehensive Center and the Ota City Community Center Haneda Asahi. In 2025, TV anime including "True Samurai Legend YAIBA" and "Summer Pockets" began broadcasting, the information variety program "Tomipura World Norinori Times!!" began on TV Tokyo, the Dorakids teaching materials were revised, and operation began for the Edogawa City Kyōiku Plaza Hirai, the Higashiosaka City Regional Center Green Pal. In 2024, TV Tokyo's "Ohasuta" was renewed, several TV anime began, the film "Detective Conan: The Million-dollar Pentagram" surpassed 15 billion yen in box office revenue, "Detective Conan" marked 30 years of serialization, and operation began for facilities including the Hino City Comprehensive Support Center for Children and the Yao City Museum of History and Folklore. In 2023, the childcare business was transferred by absorption-type split to Shogakukan Academy Co., Ltd., a specialized childcare company; operation began for facilities including the Adachi City Umeda Community Learning Center and the Nara Craft Museum; the "Shogakukan Inquiry Learning" service began; registration as a co-creation partner for the Osaka-Kansai Expo "TEAM EXPO 2025" was approved; and multiple TV anime began broadcasting. In 2022, TV Tokyo's "Ohasuta" surpassed 5,500 broadcasts and was certified by Guinness World Records, several TV anime began, and operation began for the Harima Social Reintegration Promotion Center. In 2021, the browser puzzle game "Detective Conan Zemi Nazotoki" and the correspondence education "Detective Conan Zemi" for elementary school students began, the "Dorakids Online" course was established, several TV anime began, and operation began for facilities including the Nerima City Recycling Center and the Osaka Prefectural Nakanoshima Library. In 2020, TV anime including "Major Second" Season 2, "Tonikaku Kawaii" and "Sleepy Princess in the Demon Castle" began, "Zozozo Zombie-kun" was distributed globally all at once, and Doraemon marked 50 years since the start of serialization and 40 years of Doraemon films.
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