Shoe Plaza

Shoe Plaza (シュープラザ, SHOE PLAZA) is a Japanese footwear retail brand operated by Chiyoda Co., Ltd. (株式会社チヨダ), a company listed on the Tokyo Stock Exchange Prime Market under securities code 8185. Chiyoda's head office is located in Ogikubo, Suginami, Tokyo, and its business consists of selling men's shoes, women's shoes, sneakers and related products. Shoe Plaza is one of the group's principal store brands, alongside Tokyo Shoes Retailing Center, Chiyoda Haki-Gokochi, Chiyoda, cloverleaf, SPC, Shoe Plaza Park, Shoes Paletta, VifVif by cloverleaf, Courpie and Natura. The Shoe Plaza official site presents it as a specialist shoe and footwear store. It promotes in-store services such as trade-in discounts, a loyalty card, a 10% discount for customers aged 55 and over on regular-priced items of 1,100 yen or more, and shoe-fitter consultation events. The site also carries product news, including collaborations such as a FILA sneaker collaboration with singer-songwriter Tani Yuuki, and lifestyle shoe brand Shutte hands-free models. Television commercials have featured personalities such as Takahashi Minami, Ihara Rikka and Hanako. As part of the Chiyoda group, Shoe Plaza benefits from the parent company's scale. Chiyoda was founded in March 1936 and established as a company in June 1948; as of the end of February 2026 it reported 1,102 employees, and as of the end of August 2026 it operated 855 stores. Its capital is 6,893.21 million yen. The group also includes subsidiaries Chiyoda Bussan Co., Ltd., which handles imports of shoes and clothing, and Tomoe Shoji Co., Ltd., which sells and wholesales shoes. Shoe Plaza therefore functions as a mass-market footwear retail banner within a larger Japanese shoe-retailing group, combining physical stores with an official online shop and using collaborations, seasonal campaigns and customer-loyalty programs to reach families and everyday shoppers.

Shoe Plaza is a footwear retail brand belonging to Chiyoda Co., Ltd., a Japanese shoe retailer whose corporate history dates back to the 1930s. According to Chiyoda's company information, the business was founded in March 1936 and the company was established in June 1948. Over the following decades Chiyoda developed a portfolio of shoe retail formats aimed at different customer segments and price points. By the 2020s, Chiyoda's brand lineup included Shoe Plaza (シュープラザ), Tokyo Shoes Retailing Center (東京靴流通センター), Chiyoda Haki-Gokochi (チヨダ はきごこち), Chiyoda (靴チヨダ), cloverleaf (クローバーリーフ), SPC (エスピーシー), Shoe Plaza Park (シュープラザ パーク), Shoes Paletta (シューズパレッタ), VifVif by cloverleaf (ヴィフヴィフ バイ クローバーリーフ), Courpie (クリピエ) and Natura (ナトゥーラ). Shoe Plaza is presented on the group's website as one of the principal store brands, with its own dedicated official site and online shop. Chiyoda is listed on the Tokyo Stock Exchange Prime Market under securities code 8185. As of the end of February 2026 the company reported 1,102 employees, and as of the end of August 2026 it operated 855 stores. Its capital stood at 6,893.21 million yen. The group includes subsidiaries Chiyoda Bussan Co., Ltd., which imports shoes and clothing, and Tomoe Shoji Co., Ltd., which sells and wholesales shoes. Chiyoda's head office is in Ogikubo, Suginami, Tokyo. Shoe Plaza's own communications emphasize in-store services and product collaborations rather than corporate history. The official site advertises trade-in discounts of 200 yen (tax included) per pair, a loyalty card, a 10% discount for customers aged 55 and over on regular-priced items of 1,100 yen or more, and shoe-fitter consultation events. It also promotes product news such as a FILA sneaker collaboration with singer-songwriter Tani Yuuki, lifestyle brand Shutte hands-free models, and dial-type Spat Shoes for elementary school students. Television commercials have featured Takahashi Minami, Ihara Rikka and Hanako. Under the leadership of Representative Director, President and Executive Officer Masatoshi Machino, who became president in May 2021, Chiyoda continues to operate Shoe Plaza as a mass-market footwear retail banner combining physical stores with an official online shop.

• 2026

  TV commercials featuring Ihara Rikka and Hanako aired for Shoe Plaza's Dai Kanshasai campaign and Spat shoes.

• 2026

  FILA collaboration sneakers with Tani Yuuki announced for sale from October 23 at limited Shoe Plaza and SPC stores and the official online shop.

• 2025

  TV commercials featuring Takahashi Minami and Hanako aired for Shoe Plaza.

• 2021

  Masatoshi Machino appointed Representative Director, President of Chiyoda Co., Ltd.

• 1948

  Chiyoda Co., Ltd. established as a company.

• 1936

  Chiyoda Co., Ltd. business founded.

Mass-market Japanese footwear specialty retail chain under Chiyoda Co., Ltd., serving everyday shoe shoppers through stores and an official online shop.

• FILA collaboration sneakers with Tani Yuuki

  Collaboration sneakers between singer-songwriter Tani Yuuki and FILA, sold at limited Shoe Plaza and SPC stores and the official online shop from October 23.

• Shutte hands-free shoes

  Hands-free model from lifestyle shoe brand Shutte combining easy slip-on wear with an elegant mannish design.

• Dial-type Spat Shoes for elementary school students

  Dial-type Spat Shoes launched for elementary school students as physical fitness scores rise.

1. 1シュープラザ（SHOE・PLAZA） | 靴とシューズの専門店 株式会社チヨダchiyodagrp.co.jp
2. 2会社概要 | 会社情報 | 靴とシューズの専門店 株式会社チヨダchiyodagrp.co.jp
3. 3Shoe Plaza - Wikidatawikidata.org