Sho→Boh
Sho→Boh was a Japanese junior idol magazine published by Kaiōsha, featuring elementary-school-aged girls and bundled with a DVD.
Last updated September 29, 2026
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Overview
Sho→Boh (ショーボー) was a Japanese magazine published by Kaiōsha that specialized in junior idols, specifically elementary-school-aged girls. It was launched in December 2005 as a sister publication to Chu→Boh (チューボー), which focused on junior high school girls, and Koh→Boh (コーボー), which focused on high school girls. The magazine was a mook (magazine-book) with an attached DVD. It featured gravure of young girls in swimsuits, underwear, school uniforms, and gym clothes, along with interviews and making-of footage on the DVD. The magazine effectively ceased publication after vol.29, released in August 2014. It was published three times a year (February, June, October) initially, then switched to two times a year from vol.23 in August 2011. The cover price (excluding tax) varied: 1,900 yen for vol.1–3, 1,600 yen for vol.4–22, 1,800 yen for vol.23–27, and 1,900 yen for vol.28–29. Its main competitor was Tatsumi Publishing's purepure, which targeted under-15s, while Sho→Boh specifically focused on elementary school girls and included a DVD with each issue. Many models who appeared in Sho→Boh later moved to Chu→Boh upon entering junior high school, continuing to appear in swimsuits and underwear. Notable models included Shiori Tamai (later of Momoiro Clover Z), Rina Koike, and others.
History
Sho→Boh was first published in December 2005 by Kaiōsha as a sister magazine to Chu→Boh, which targeted junior high school girls. The magazine focused on elementary school girls, featuring gravure of them in swimsuits, underwear, school uniforms, and gym clothes, along with interviews and making-of footage on an accompanying DVD. Initially, it was published three times a year (February, June, October). From vol.23 in August 2011, the publication frequency changed to two times a year. The magazine effectively ceased publication after vol.29, released in August 2014. Many models who appeared in Sho→Boh later transitioned to Chu→Boh upon entering junior high school, and some later moved to Koh→Boh for high school. The magazine was part of a series of junior idol magazines by Kaiōsha, with Chu→Boh and Koh→Boh covering older age groups. Its main competitor was purepure by Tatsumi Publishing, which targeted under-15s, but Sho→Boh was distinguished by its exclusive focus on elementary school girls and its included DVD.
First issue published in December 2005.
Publication frequency changed from three times a year to two times a year from vol.23 in August 2011.
Last issue vol.29 published in August 2014; magazine effectively ceased publication.
Products and positioning
A junior idol magazine specializing in elementary school girls, with a DVD in each issue.
Sho→Boh magazine issues (vol.1–29)
Mook with DVD, featuring gravure of elementary school girls.
Sources2 sources
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