Skip to content

Shinhamachō Cuisine Hub

Retailer / private label

UnclaimedRequest correction

A seaside food hall in Kaohsiung's historic Gushan Fish Market, operated by Guoyang Group and home to 15 dining brands.

Last updated September 27, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

Shinhamachō Cuisine Hub (新濱町海洋廚房) is a food hall and dining destination located in the historic Gushan Fish Market in Gushan District, Kaohsiung, Taiwan. The market, completed in 1929 during the Japanese colonial era, was once Taiwan's most modern fishing port facility and a symbol of Kaohsiung's rise as a fishing powerhouse. The site sits in what was then Shinhamachō 2-chōme 10-banchi, the first modern street block in Kaohsiung, and the new food hall takes its name from that historical address. The project was undertaken by Guoyang Group (國揚集團), a Kaohsiung-based conglomerate. Its subsidiary Hanlai International Property Management signed the contract to take over the former fish market commercial space, while another group affiliate, Youshen Company, led planning, tenant recruitment, and operations. The food hall reopened on March 22, 2025, with a concept centered on international cuisine and maritime culture. Shinhamachō Cuisine Hub brings together 15 dining brands, several of which are exclusive to Taiwan or southern Taiwan. These include JAPAN Yakiniku, the first overseas branch of a Tokyo Odaiba BBQ brand; Hinoya Curry, the first Taiwan location of a Tokyo curry brand and winner of the Kanda Curry Grand Prix; and Sapporo Ebi Soba Ichigen, a Hokkaido ramen shop famous for its sweet shrimp broth, exclusive to southern Taiwan. Other tenants range from Baskin-Robbins and Taiwanese tea brands like Kebuguo and BOBO TEA to Korean cuisine, teppanyaki, tuna specialists, and a harbor-view beer garden. The venue also features outdoor landscaping designed by 5PM Landscape, with drought-tolerant plants such as South African succulents, Mexican cacti, and Mediterranean herbs. Art installations include the "Tree of Love" and "Huang Xiaoting," a 6.3-meter yellow submarine created by Horizon Yachts. The hub aims to be a new tourism highlight and dating spot in Kaohsiung, offering sea views, sunsets, and a diverse dining experience.

History

The site of Shinhamachō Cuisine Hub has a deep historical connection to Kaohsiung's maritime development. During the Japanese colonial period, the development of Kaohsiung Port transformed the local fishing industry, shifting activities from Qihou to Hamasen. The Gushan Fish Market, completed in 1929, was the most modern fishing port facility in Taiwan at the time. It marked a milestone in the modernization of Kaohsiung's fisheries and cemented the city's status as a major fishing center. The market not only boosted the fishing industry but also contributed to Kaohsiung's prosperity, witnessing the city's historical changes. In the 21st century, the old fish market site was redeveloped. Guoyang Group, a conglomerate with deep roots in Kaohsiung, extended its business reach into the food and beverage sector. Its subsidiary Hanlai International Property Management signed the contract to take over the commercial space of the former Gushan Fish Market. Another group affiliate, Youshen Company, was entrusted with planning, tenant recruitment, and operations. The new food hall was named "Shinhamachō Cuisine Hub" to reflect the historical address of the site—Shinhamachō 2-chōme 10-banchi—and to symbolize its location by the vast ocean. The hub opened on March 22, 2025, with a focus on international cuisine and maritime culture. It brought together 15 dining brands, including several exclusive concepts: JAPAN Yakiniku, the first overseas branch of a Tokyo Odaiba BBQ brand; Hinoya Curry, the first Taiwan location of a Tokyo curry brand and winner of the Kanda Curry Grand Prix; and Sapporo Ebi Soba Ichigen, a Hokkaido ramen shop famous for its sweet shrimp broth, exclusive to southern Taiwan. Other tenants include Baskin-Robbins, Kebuguo Aged Black Tea, BOBO TEA, Sunny Tuna Specialty Store, Otemae Teppanyaki, Gangnam Noodle House & Korean Set Meals, Osaka Ohsho, Xiaodongtian Stone Hot Pot, SORA Cloud Sofa, Ferry Pier Beer Garden, and Jujiao Dry Pot. The outdoor area was designed by 5PM Landscape, specializing in drought-tolerant plants. The design team selected species from arid and wind-resistant regions worldwide, including South African succulents, Mexican cacti, and Mediterranean herbs, creating a tropical island atmosphere. Art installations include the "Tree of Love," symbolizing enduring love and hope, and "Huang Xiaoting," a 6.3-meter yellow submarine created by Horizon Yachts, inspired by the Horizon brand picture book "Colorful Journey" and the 2024 return of the yellow duck to Kaohsiung. The hub aims to be a new tourism highlight and dating spot, offering visitors a sensory and emotional experience amid sea breezes and sunsets.

  • Gushan Fish Market completed, becoming Taiwan's most modern fishing port facility.

  • Shinhamachō Cuisine Hub reopens as a food hall with 15 dining brands.

Products and positioning

A seaside food hall blending historical heritage, international cuisine, and romantic harbor views, positioned as Kaohsiung's new tourism and dating landmark.

  • JAPAN Yakiniku

    Overseas first store of a Tokyo Odaiba BBQ brand, offering A5 wagyu and Japanese gourmet foods.

  • Hinoya Curry

    Taiwan first store of a Tokyo curry brand, winner of the Kanda Curry Grand Prix, known for its sweet-then-spicy flavor.

  • Sapporo Ebi Soba Ichigen

    Southern Taiwan exclusive branch of a Hokkaido ramen shop famous for its sweet shrimp broth.

  • Baskin-Robbins

    The world's largest ice cream chain, located in the food hall.

  • Kebuguo Aged Black Tea

    Taiwanese tea brand founded in 2008 in Taichung, offering quality tea.

  • BOBO TEA

    Bubble tea brand specializing in handmade pearl toppings and healthy drinks.

  • Sunny Tuna Specialty Store

    Tuna specialty store founded in 2008 in Kaohsiung's Qianzhen Port, offering affordable Taiwanese tuna.

  • Otemae Teppanyaki

    Teppanyaki restaurant where chefs perform in front of guests.

  • Gangnam Noodle House & Korean Set Meals

    Korean chain brand offering traditional jajangmyeon, banquet noodles, and army stew.

  • Osaka Ohsho

    Gyoza specialty chain founded in 1969 in Osaka Kyobashi.

  • Xiaodongtian Stone Hot Pot

    Classic stone hot pot restaurant with signature stir-fried base.

  • SORA Cloud Sofa

    Immersive experience space with cloud-like sofas.

  • Ferry Pier Beer Garden

    Harbor-view beer garden with views of ferries and city lights.

  • Jujiao Dry Pot

    Dry pot restaurant offering spicy and non-spicy flavors with unique sauces.

Sources6 sources

Cite this profile: Cite the canonical profile. /brand-wiki/shinhamachō-cuisine-hub · Editorial policy · How profiles are compiled