Shineray
Shineray is an automotive brand of Shineray Automobile, a subsidiary of Dongfang Shineray Group, offering passenger vehicles, commercial vehicles, and new energy vehicles.
Last updated September 10, 2026
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Overview
Shineray is an automotive brand owned by Shineray Automobile, a wholly-owned subsidiary of Eastern Shineray Group founded in 2007. The brand offers a range of vehicles including SUVs, MPVs, vans, trucks, and electric models. Shineray has a global presence with a distribution network spanning more than 50 countries and regions, and it operates manufacturing bases in Chongqing, Italy, and Vietnam. The group also owns the Italian SWM brand, which it fully acquired in 2014.
History
Shineray Group was formally established in 1997. Shineray Automobile, a wholly-owned subsidiary of Eastern Shineray Group, was founded in 2007. In 2014, Shineray Group fully acquired the Italian SWM brand, which was established in Milan in 1971. SWM was officially launched in Beijing in July 2016, entering the passenger car sector. In 2021, the Shineray brand entered the Kenyan market and began sales in Nigeria. In 2022, Shineray Group initiated strategic cooperation with CATL, and the X30L EV was launched in Korea and other countries. In 2023, Shineray Motors partnered with Inter Milan Football Club, and SWM Motors entered the Turkey market. In 2024, SWM enhanced its Italian SUV lineup, and the Shineray T3EV debuted in Singapore. In 2025, Shineray Motors achieved localized production in Uzbekistan. In January 2026, Shineray Automobile held its Brand Upgrade & Global Ecosystem Conference in Chongqing, unveiling a new logo and the V6 MPV model.
Products and positioning
Product categories. SUV · MPV · VAN · Truck · Electric vehicles
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