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Shine Square

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A shopping center in Linkou District, New Taipei, Taiwan, combining retail stores, dining, entertainment, and leisure facilities.

Last updated August 25, 2026

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Overview

Shine Square is a shopping center in Linkou District, New Taipei, Taiwan. The property opened to the public on July 18, 2015, and serves the expanding Linkou area with a mix of fashion, sportswear, food and beverage, entertainment, and general shopping services. Its Chinese name is commonly rendered as Xinjing Plaza, while the English name used for the subject is Shine Square. The center has an approximate total floor area of 71,395 square meters, or about 768,490 square feet. Its built form extends from six floors above ground to five basement levels, creating a substantial enclosed retail and leisure complex rather than a small neighborhood shopping strip. The building's tenant mix includes internationally recognized sports and outdoor brands, dining venues, and a cinema operation. Core stores identified in reference material include Adidas, The North Face, and Ambassador Theatres, alongside a range of themed restaurants. Shine Square's role is primarily that of a destination shopping center. Its combination of branded merchandise, restaurants, and cinema entertainment allows visitors to combine shopping with dining and recreational activities in a single trip. The presence of sportswear and outdoor brands gives part of the center a practical lifestyle orientation, while the cinema and restaurant offerings broaden its appeal beyond transactional retail. The center is located in Linkou District, an area associated with the wider New Taipei metropolitan region. Its scale and multi-level configuration reflect the development of modern commercial facilities intended to serve both local residents and visitors from nearby parts of northern Taiwan. Publicly available reference material identifies the opening date, physical scale, location, and several anchor or core tenants, but does not establish the property's owner, operating company, financial performance, senior management, or detailed expansion history. Those corporate details therefore remain unconfirmed in this entry.

History

Shine Square is a commercial shopping center in Linkou District, New Taipei, Taiwan. Available reference material places its public opening on July 18, 2015. The opening established the property as a sizeable retail and entertainment destination in the Linkou area, with a multi-level structure extending across six above-ground floors and five basement levels. The center's reported total floor area is approximately 71,395 square meters. This scale supports a broad tenant program rather than a single-category retail concept. The documented core stores include Adidas and The North Face, giving the property a visible sportswear and outdoor-lifestyle component. Ambassador Theatres provides a cinema anchor, while themed restaurants contribute food and beverage uses that support longer visitor stays and broaden the center's appeal. Its operating model is therefore based on tenant aggregation: shoppers can access branded merchandise, restaurants, and entertainment under one roof. The combination of retail and leisure functions is characteristic of destination-oriented shopping centers, where the cinema and dining components complement conventional store visits. The center's location in Linkou District also places it within the commercial landscape of northern Taiwan's New Taipei metropolitan area. The publicly available material is limited. It confirms the property's location, opening date, approximate floor area, building range, and selected tenants, but does not provide a verified ownership structure, developer history, management roster, financial information, major renovations, or documented corporate transactions. No campaigns, scandals, lawsuits, recalls, leadership changes, or other major public events were identified in the supplied reference material. Accordingly, the history recorded here describes the center's establishment and publicly documented commercial format without asserting unverified corporate or operational details.

  • 2015

    Public opening

    [1]

    Shine Square opened in Linkou District, New Taipei, on July 18, 2015.

Products and positioning

A large, mixed-use destination shopping center focused on branded retail, lifestyle shopping, dining, and cinema entertainment in Linkou District.

  • Retail stores · 2015

    Branded fashion and sportswear retail

    Shine Square provides space for branded apparel and sporting-goods retailers. Reference material specifically identifies Adidas as a core store, indicating a focus on athletic footwear, clothing, and related lifestyle merchandise. The center also includes The North Face, adding outdoor apparel and equipment to the tenant mix.

  • Food and beverage · 2015

    Dining and themed restaurants

    The shopping center includes various themed restaurants and dining venues. These food and beverage facilities complement the retail offer and help position the property as a place for extended visits involving shopping, meals, and leisure rather than only short retail transactions.

  • Cinema and entertainment · 2015

    Ambassador Theatres

    Ambassador Theatres operates as an identified entertainment component of Shine Square. The cinema function adds a destination and leisure anchor to the center, supporting a broader mixed-use proposition alongside shops and restaurants.

Sources1 sources

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