Shin-yo-sha
A Tokyo-based Japanese academic publishing company specializing in philosophy, psychology, and related fields.
Last updated August 25, 2026
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History
Shin-yo-sha was founded in Japan in 1969 and developed as a specialist publishing house based in Tokyo. Its documented editorial identity centers on academic and intellectually oriented books, particularly in philosophy, psychology, and related fields. The company’s catalog reflects the role of Japanese publishers in adapting and disseminating scholarly ideas for domestic readers, including through translations of important English-language works. Among the translated books associated with Shin-yo-sha are Donald Norman’s The Psychology of Everyday Things, originally published in 1988; Thomas Gilovich’s How We Know What Isn’t So, published in 1991; and Gerald Edelman’s Bright Air, Brilliant Fire: On the Matter of the Mind, published in 1992. These titles cover different but connected areas of inquiry: the relationship between people and designed objects, the psychology of erroneous belief and judgment, and scientific theories concerning the brain and mind. Their presence in the company’s documented catalog illustrates an editorial approach that combines psychology with broader questions about cognition, behavior, science, and human experience. The company’s headquarters is located at 2–10 Kanda Jimbocho, Chiyoda-ku, Tokyo. Kanda Jimbocho is a major center of Japanese book retail and publishing, making the location closely aligned with Shin-yo-sha’s specialist-book profile. The available sources do not establish the company’s founder, ownership structure, parent organization, financial performance, listing status, or detailed chronology of editorial milestones. They also do not provide enough information to describe changes in management over time or the scale of its operations. The available reference identifies Akira Shioura as Shin-yo-sha’s current chief executive officer. On the evidence supplied, the company is an active Japanese academic publisher whose principal public identity rests on its long-running specialist catalog and its publication of Japanese editions of significant works in psychology, philosophy, and related intellectual disciplines.
- 1969
Company founded
[1]Shin-yo-sha was established in Japan as a publishing company that later became associated with academic publishing in philosophy, psychology, and related fields.
Products and positioning
A specialist Japanese academic publisher focused on philosophy, psychology, and related humanities and social-science subjects, including translated works by internationally recognized authors.
Japanese translation / psychology and design
The Psychology of Everyday Things
Shin-yo-sha published the Japanese translation of Donald Norman's 1988 work The Psychology of Everyday Things. The title connects psychology with the design and everyday use of objects, representing the publisher's interest in accessible treatments of human behavior, cognition, and the built environment.
Japanese translation / psychology
How We Know What Isn't So
The company published the Japanese edition of Thomas Gilovich's 1991 book How We Know What Isn't So. The work examines mistaken beliefs and errors in judgment, fitting Shin-yo-sha's documented focus on psychology and intellectually oriented nonfiction.
Japanese translation / neuroscience and philosophy of mind
Bright Air, Brilliant Fire: On the Matter of the Mind
Shin-yo-sha published the Japanese translation of Gerald Edelman's 1992 work Bright Air, Brilliant Fire: On the Matter of the Mind. The book addresses the brain and theories of mind, extending the publisher's catalog into neuroscience and interdisciplinary debates about consciousness and human cognition.
Sources1 sources
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