Sherrill Manufacturing
Sherrill Manufacturing is a privately held American producer of stainless-steel flatware and tabletop products that sells consumer goods under the Liberty Tabletop brand.
Last updated August 31, 2026
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Overview
Sherrill Manufacturing, Inc. is an American stainless-steel tabletop-products manufacturer headquartered in Sherrill, New York. The company operates the Liberty Tabletop consumer brand and also undertakes commercial, institutional, and government contract manufacturing. Its product range includes flatware, serving utensils, kitchen tools, drinkware, giftware, and other tabletop products. The company was established in 2005 after Oneida Limited closed its domestic manufacturing operations in Sherrill and shifted production overseas. Former Oneida employees Matthew Roberts and Gregory Owens acquired factory equipment and reopened the facility, preserving stainless-steel flatware production in a community with a long association with Oneida. In its early years, Sherrill Manufacturing produced flatware for Oneida under an exclusive arrangement while developing additional commercial manufacturing work. The expiration of that agreement, combined with the economic effects of the late-2000s recession, placed pressure on the business. Sherrill Manufacturing sought Chapter 11 bankruptcy protection in 2010 and temporarily halted production while restructuring. It emerged from bankruptcy in November 2013 with a reduced manufacturing footprint and a revised commercial strategy. The company subsequently expanded direct-to-consumer sales through Liberty Tabletop while retaining government and commercial customers. Liberty Tabletop emphasizes domestic production. The company states that its products are made at the Sherrill, New York, facility from stainless steel produced in the United States. This positioning has differentiated the brand from the large volume of imported flatware sold in the American market. Following a 2016 General Services Administration investigation into products marketed as American-made, Liberty Tabletop became associated with the claim that it was the only manufacturer producing stainless-steel flatware entirely in the United States. Sherrill Manufacturing serves several channels. Liberty Tabletop sells directly to consumers through e-commerce and through a factory store, while the parent manufacturing operation supplies commercial customers, institutional food-service operations, military dining facilities, and other federal agencies. The company is also certified under the U.S. Small Business Administration's HUBZone program, supporting its participation in certain federal contracting opportunities. Domestic manufacturing advocacy is central to the company's public identity. In 2026, during National Small Business Week, Sherrill Manufacturing was among six American small businesses invited to a White House Small Business Summit. Company representatives raised concerns about foreign-made flatware appearing in federal procurement listings as American-made. Following the summit, the Small Business Administration and General Services Administration announced actions removing foreign-manufactured flatware offerings from GSA Advantage! and described the measures as part of stronger enforcement of domestic-sourcing requirements. The company has received media attention for its role in American manufacturing and supply-chain discussions. Coverage has included reporting by The New York Times, Business Insider, and public television, as well as appearances or features on programs including Today, Modern Marvels, How It's Made, and ABC World News' Made in America. Gregory Owens retired from the company in 2025, while Matthew Roberts serves as president and chief executive officer. In 2026, Liberty Tabletop introduced an America250 commemorative Servall connected with the United States Semiquincentennial.
History
Sherrill Manufacturing was created in 2005 against the backdrop of a major decline in domestic stainless-steel flatware production. Sherrill, New York, had served for more than a century as the headquarters and manufacturing center of Oneida Limited, once one of the world's largest flatware producers. Facing competition from lower-cost overseas suppliers, Oneida moved manufacturing abroad in 2004 and closed its Sherrill factory, eliminating several hundred local jobs. Former Oneida employees Matthew Roberts and Gregory Owens acquired factory equipment and reopened the facility in May 2005 as Sherrill Manufacturing, Inc. Their objective was to preserve the area's manufacturing capability and continue making stainless-steel flatware in the United States. The new company initially produced goods for Oneida under an exclusive agreement and also pursued commercial contract-manufacturing work. The end of the Oneida arrangement and the wider late-2000s recession weakened the company's financial position. Sherrill Manufacturing entered Chapter 11 bankruptcy protection in 2010 and temporarily stopped production during the restructuring process. The business reduced its manufacturing footprint and emerged from bankruptcy in November 2013. Afterward, it developed a direct-to-consumer model under the Liberty Tabletop name while continuing to serve commercial and government customers. Liberty Tabletop became the company's principal consumer-facing identity. Its products were manufactured in Sherrill from domestically produced stainless steel, allowing the brand to distinguish itself from imported flatware. The company expanded online sales and maintained a factory store, while Sherrill Manufacturing continued supplying institutional food-service operations, commercial customers, military dining facilities, and federal agencies. Domestic sourcing and product-origin claims became increasingly important to the company's public profile. In 2016, a General Services Administration investigation found that some flatware marketed as American-made had in fact been manufactured overseas. Liberty Tabletop was subsequently recognized in coverage as the only producer making stainless-steel flatware entirely in the United States. The company also obtained certification under the Small Business Administration's HUBZone program, which supports qualifying businesses in historically underutilized business zones and can facilitate access to federal contracting opportunities. During the following decade, Sherrill Manufacturing combined e-commerce growth with contract manufacturing and advocacy for American production. The company was featured in media coverage concerning domestic supply chains, including reporting by The New York Times in 2015 and Business Insider in 2021, along with public television coverage in 2025. It had also appeared in earlier television programming such as Today, Modern Marvels, How It's Made, and ABC World News' Made in America. Gregory Owens retired in 2025, while Matthew Roberts continued as president and chief executive officer. In 2026, the company gained further attention after participating in a White House Small Business Summit. Discussions there concerned foreign-manufactured flatware in federal procurement listings. The Small Business Administration and General Services Administration subsequently announced steps to remove such listings from GSA Advantage! and strengthen compliance with the Buy American Act and Trade Agreements Act. Liberty Tabletop also introduced an America250 commemorative Servall in connection with the 250th anniversary of the United States.
- 2026
White House Small Business Summit participation
[1]Sherrill Manufacturing participated in a National Small Business Week summit and raised concerns about foreign flatware in federal procurement.
- 2025
Gregory Owens retires
[1]Co-founder Gregory Owens retired from the company.
- 2016
Domestic-origin positioning gains visibility
[1]A GSA investigation into American-made claims in flatware increased attention on Liberty Tabletop's fully domestic production model.
- 2013
Emergence from restructuring
[1]Sherrill Manufacturing emerged from bankruptcy in November after reducing its manufacturing footprint and restructuring operations.
- 2010
Chapter 11 bankruptcy protection
[1]The company entered Chapter 11 after the expiration of its Oneida agreement and pressure from the economic downturn.
- 2005
Sherrill Manufacturing is founded
[1]Matthew Roberts and Gregory Owens acquired equipment from the former Oneida operation and reopened the facility in May as Sherrill Manufacturing, Inc.
- 2004
Oneida closes its Sherrill manufacturing operations
[1]Oneida Limited relocated manufacturing abroad and closed its Sherrill factory, ending the area's previous domestic flatware production operation.
Products and positioning
American-made stainless-steel tabletop products with an emphasis on domestic manufacturing, supply-chain transparency, durability, and compliance with federal domestic-sourcing requirements.
Flatware · 2005
Stainless-steel flatware
The company's core product category includes domestically manufactured stainless-steel knives, forks, spoons, and related place-setting pieces sold under Liberty Tabletop and supplied to commercial and government customers.
Tabletop accessories
Serving utensils
Liberty Tabletop offers stainless-steel serving pieces and utensils for household, institutional, and food-service use, extending the company's manufacturing capabilities beyond individual place settings.
Kitchen and tabletop products
Kitchen tools and drinkware
The broader product range includes kitchen tools and drinkware made for consumer and institutional tabletop applications, alongside the company's traditional flatware lines.
Commemorative tabletop product · 2026
America250 commemorative Servall
Introduced in 2026, the America250 Servall is a commemorative Liberty Tabletop product associated with the United States Semiquincentennial.
Marketing campaigns
- American-made manufacturing advocacy
United States
Sherrill Manufacturing and Liberty Tabletop have promoted domestic manufacturing and highlighted the use of U.S.-produced stainless steel as a distinction from imported flatware.
Outcome. The company became a prominent example in discussions of American-made flatware and federal domestic-sourcing compliance.
Brand decisions
2026
Launch of the America250 commemorative ServallProduct launchBackground
The product was introduced in connection with the 250th anniversary of the United States.
Action taken
Liberty Tabletop introduced a commemorative Servall product.
2013
Adoption of a direct-to-consumer Liberty Tabletop strategyStrategyBackground
After emerging from Chapter 11, the company needed a more sustainable commercial model following the end of its exclusive Oneida relationship.
Action taken
Sherrill Manufacturing expanded direct-to-consumer sales under the Liberty Tabletop brand while retaining government and commercial contract manufacturing.
Aftermath
The company developed an e-commerce channel and continued operating its manufacturing facility for consumer, institutional, commercial, and government customers.
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