Sheraton Taitung Hotel

Sheraton Taitung Hotel is a Sheraton Hotels and Resorts property in Taitung City, Taitung County, Taiwan. The hotel occupies a 19-storey building that rises approximately 64 metres and is described as the tallest building in Taitung. It has 290 rooms and suites and provides accommodation, dining, leisure, wellness, and event facilities for visitors to southeastern Taiwan. The property previously operated as the Queena Plaza Hotel. Following renovation, it reopened under the Sheraton name in May 2015. Its conversion brought the property into the Sheraton system as a franchised hotel rather than as a directly owned Marriott International hotel. At reopening, it became the third Sheraton hotel in Taiwan, following Sheraton Grand Taipei Hotel and Sheraton Hsinchu Hotel. The hotel is positioned as an upscale urban and leisure accommodation option serving tourists, business visitors, groups, and event guests visiting Taitung. Its facilities include a fitness centre, swimming pool, multipurpose entertainment room, and sauna. The property also provides several food-and-beverage venues: AliHi Buffet offers seafood and dishes from multiple cuisines; HOYEA, on the second floor, focuses on Cantonese cuisine, dim sum, and other Chinese specialities; Moon Bar, on the eighth floor, serves whisky and cocktails; and BAR16 Bakery on the ground floor sells breads, cakes, pastries, and desserts. The location provides access to Taitung's rail and air connections. The hotel is approximately a 15-minute drive from Taitung railway station and about 20 minutes from Taitung Airport. Its combination of a prominent city-centre building, full-service hotel amenities, restaurants, and Sheraton affiliation gives it a role in Taitung's hospitality market, although the available reference material does not identify a separate public owner, management company, financial profile, or executive leadership team.

Sheraton Taitung Hotel is located in Taitung City in Taiwan's Taitung County. The building previously operated as the Queena Plaza Hotel, establishing the property's pre-Sheraton identity and local hospitality role. The available reference material does not specify the original opening date, the original developer, or the property's ownership history before its conversion. The property underwent renovation before joining the Sheraton Hotels and Resorts network. It reopened as Sheraton Taitung Hotel in May 2015. The rebranding connected the Taitung property with the international Sheraton system and made it the third Sheraton hotel in Taiwan at the time, after Sheraton Grand Taipei Hotel and Sheraton Hsinchu Hotel. The hotel operates as a Sheraton franchise, while Marriott International is identified with the wider Sheraton brand portfolio; the specific local owner and operating entity are not identified in the supplied material. The hotel occupies a 19-storey, approximately 64-metre building, making it the tallest building in Taitung according to the reference material. Its 290 rooms and suites support both leisure and business travel. The property was designed as a full-service hotel rather than solely an accommodation facility, with recreational, wellness, food-and-beverage, and event functions. Its amenities include a fitness centre, swimming pool, multipurpose entertainment room, and sauna. Dining is a significant part of the hotel's offer. AliHi Buffet provides seafood and dishes from a range of cuisines. HOYEA is a Cantonese restaurant on the second floor, serving traditional dim sum and other Chinese dishes. Moon Bar occupies the eighth floor and offers whisky and cocktails. BAR16 Bakery on the ground floor provides breads, cakes, pastries, and desserts. Together, these venues broaden the property’s customer base beyond overnight guests and support local dining and social occasions. The hotel's location also supports regional tourism. It is around a 15-minute drive from Taitung railway station and approximately 20 minutes from Taitung Airport. The available sources do not document subsequent renovations, ownership changes, major campaigns, controversies, financial results, or leadership changes. On the supplied evidence, the property's principal documented turning point is its renovation and May 2015 reopening under the Sheraton name.

• 2015

  Reopened as Sheraton Taitung Hotel

  [1]Sheraton Taitung Hotelen.wikipedia.org

  After renovation, the property reopened under the Sheraton brand in May 2015 and became the third Sheraton hotel in Taiwan at that time.

• Operation as Queena Plaza Hotel

  [1]Sheraton Taitung Hotelen.wikipedia.org

  The property operated under the Queena Plaza Hotel name before its conversion into a Sheraton hotel. The source material does not provide the original opening year.

Upscale full-service urban and leisure hotel

• Accommodation

  Guest rooms and suites

  The hotel provides 290 rooms and suites within its 19-storey building. The accommodation offer serves visitors staying in Taitung for leisure, business, regional tourism, and events. The supplied reference does not provide room categories, rates, or detailed in-room features.

• Restaurant

  AliHi Buffet

  AliHi Buffet is the hotel's buffet restaurant, offering seafood and dishes representing multiple cuisines. It functions as a broad, group-friendly dining venue for hotel guests and other diners.

• Cantonese restaurant

  HOYEA

  Located on the second floor, HOYEA focuses on traditional Cantonese food, including dim sum and other Chinese delicacies. It adds a more specialised Chinese dining option to the hotel's restaurant portfolio.

• Bar

  Moon Bar

  Moon Bar is located on the eighth floor and serves whisky and cocktails. The venue provides an evening social and beverage offering within the hotel.

• Bakery and pastry shop

  BAR16 Bakery

  BAR16 Bakery occupies the ground floor and sells breads, cakes, pastries, and desserts. Its street-accessible bakery format extends the hotel's food-and-beverage offer to takeaway and local customers.

• Hotel facilities

  Leisure and wellness facilities

  The property includes a fitness centre, swimming pool, multipurpose entertainment room, and sauna. These facilities support recreation, wellness, group activities, and resort-style stays in addition to conventional hotel accommodation.

• 2015

  Conversion from Queena Plaza to SheratonStrategy

  Background

  The existing Queena Plaza Hotel property was renovated and prepared for operation within the Sheraton Hotels and Resorts system.

  Action taken

  The hotel reopened in May 2015 under the Sheraton Taitung Hotel name as a Sheraton franchise.

  Aftermath

  The reopening made the property the third Sheraton hotel in Taiwan at that time and linked the Taitung hotel to the international Sheraton network.

  Source

1. 1Sheraton Taitung Hotelen.wikipedia.org