ShelfLife
A book marketing company founded in 2019 by Alex Strathdee, formerly known as Advanced Amazon Ads.
Last updated September 2, 2026
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Overview
Shelf Life (formerly Advanced Amazon Ads) is a book marketing company founded in 2019 by Alex Strathdee. It started as a one-man operation helping authors optimize their Amazon ads and has since expanded to offer full-service book marketing for fiction and nonfiction authors, including Meta Ads, Premium Book Launches, and Event Seeding.
History
Shelf Life (formerly Advanced Amazon Ads) was founded in 2019 by Alex Strathdee. It began as a one-man operation helping authors optimize their Amazon ads. Over time, it expanded to become a full-service book marketing partner for fiction and nonfiction authors, offering services across Amazon Ads, Meta Ads, Premium Book Launches, and Event Seeding.
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