Sheer Music Entertainment, Inc.

Sheer Music Entertainment, Inc. (シアーミュージックエンタテインメント株式会社) is a Japanese record company and talent agency headquartered in Kita-Shinjuku, Shinjuku, Tokyo. It was established on October 1, 2006, as a spin-off of the label business of Sheer Co., Ltd., a company known for operating vocal schools. The label was originally founded in 2002 as SHEER RECORDS within Sheer Co., Ltd. and was renamed SHEER LABEL when it became a separate legal entity in 2006. The company focuses on discovering and nurturing new artists, particularly students and graduates of Sheer's vocal schools, and releasing their music. Its name derives from the English word "sheer," meaning pure or unmixed, reflecting a philosophy of valuing music that artists themselves truly believe in rather than music made purely for commercial sale. The current representative director and president is Yuichiro Takanashi. The label's roster has included artists such as Underground Graph (アンダーグラフ), Seto Tsukasa, Haoto©, and MUNEHIRO. In addition to recorded music, Sheer Music Entertainment is involved in live events, auditions, and related planning. The company maintains an official website at sme.sheer.jp, where it announces new releases, artist news, and events.

Sheer Music Entertainment traces its origins to 2002, when Sheer Co., Ltd., a company operating vocal schools, established a label business called SHEER RECORDS. The label focused on discovering and developing new artists, particularly students and graduates of Sheer's vocal schools, and releasing their CDs. On October 1, 2006, the label business was spun off from Sheer Co., Ltd. into a separate company named Sheer Music Entertainment, Inc., and the label was renamed from SHEER RECORDS to SHEER LABEL. The new company continued the mission of nurturing talent from the vocal school network. Over the years, the label has signed and released music by artists such as Underground Graph (アンダーグラフ), who joined in 2024, Seto Tsukasa (2025), Haoto© (2024), and MUNEHIRO (2024). The company also engages in live events, auditions, and other planning activities. As of the 2020s, it remains active under the leadership of representative director Yuichiro Takanashi, with a roster that includes Lumera, Underground Graph, Haoto©, MUNEHIRO, and Seto Tsukasa. The official website regularly announces new releases and events, reflecting an ongoing commitment to artist development and music distribution.

• 2025

  Seto Tsukasa joined the label

• 2024

  Artists Underground Graph, Haoto©, and MUNEHIRO joined the label

• 2006

  Label business spun off as Sheer Music Entertainment, Inc.; label renamed SHEER LABEL

• 2002

  SHEER RECORDS label established within Sheer Co., Ltd.

A label and agency rooted in vocal school education, prioritizing artist authenticity over commercial formulas.

• Lumera 3rd Single "Taste it"

• Lumera 2nd Single "Mirror"

• Lumera 1st mini album "境界線をなぞって"

• Haoto© "ぴんぼけ"

• Underground Graph "明日も晴レ！"

1. 1シアーミュージックエンタテインメント株式会社 Officialサイトsme.sheer.jp
2. 2会社概要 | シアーミュージックエンタテインメント株式会社 Officialサイトsme.sheer.jp
3. 3Sheer Music Entertainment - Wikidatawikidata.org
4. 4シアーミュージックエンタテインメント - Wikipediaja.wikipedia.org