Sheela Foam Limited
Sheela Foam Limited is an Indian multinational manufacturer of polyurethane foam, mattresses, and related comfort products.
Last updated August 26, 2026
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Overview
Sheela Foam Limited is an Indian manufacturer and supplier of polyurethane foam, mattresses, rubberized coir products, and related sleep and comfort solutions. Established in 1971 by entrepreneur and politician Sheela Gautam in Sahibabad, Uttar Pradesh, the company initially concentrated on polyurethane foam production before expanding into finished mattresses and specialized foam applications. Its principal consumer brand is Sleepwell, launched in 1994 and developed into one of India's major mattress and home-comfort brands. The company's activities span both consumer and industrial markets. Its product portfolio includes mattresses, pillows, bedding, rubberized coir products, and other sleep-related offerings, as well as foam used in automotive, healthcare, furniture, and broader industrial applications. The business also operates through international subsidiaries and acquired companies. Joyce Foam Pty Ltd gives Sheela Foam a manufacturing presence in Australia, while Interplasp S.L.U. expanded its European polyether-foam operations in Spain. In India, the company added Kurl-On, a recognized rubberized coir mattress business, to its portfolio in 2023. Sheela Foam has used partnerships, acquisitions, manufacturing expansion, and product development to broaden its capabilities. It collaborated with Serta of the United States and Dunlopillo of the United Kingdom during the late 1990s, established or expanded production facilities in Greater Noida, Rajpura, and Sikkim in the early 2000s, and made its first international acquisition with Joyce Foam in Australia in 2005. Its European expansion followed with the acquisition of Interplasp in 2019. The company also invested in Furlenco, an online furniture-rental and home-decor business, in 2023, extending its exposure beyond conventional bedding manufacturing. Research and development has included Variable Pressure Foaming technology, a process intended to reduce harmful emissions in polyurethane-foam production, and Pro Nexa Technology, developed with RMIT University in Australia to improve pressure distribution and body support. Sleepwell products associated with this development work include the Tarang Mattress, positioned as an accessible alternative to traditional cotton mattresses, the Pro FitRest Mattress, associated with muscle-recovery support, and the Pro Spinetech Mattress, developed with attention to spinal support. The company became publicly listed in India in 2016. It has received recognition for manufacturing, information technology, sustainability, and innovation, including CIO 100 awards, the PU Tech Innovation Award, Platinum LEED certification for its Noida corporate office, the Business Standard Star SME of the Year award, and the India Manufacturing Excellence Award. Sheela Foam also maintains an emphasis on digital transformation through STAQO Technologies, which works on enterprise systems, automation, and workflow optimization for manufacturing and retail. Its social initiatives include programs conducted through the Sleepwell Foundation; during the COVID-19 relief effort in June 2020, Sleepwell partnered with the Indian government to donate bedding units including mattresses, pillows, and beds. The company is associated with the Indian Sleep Products Federation and the Indian Polyurethane Association.
History
Sheela Foam was founded in 1971 by Sheela Gautam in Sahibabad, Uttar Pradesh. The business began with polyurethane foam production, establishing a manufacturing base that later supported both industrial applications and consumer sleep products. In 1994, it launched Sleepwell, which became the company's principal Indian mattress and home-comfort brand. The following year, Sheela Foam broadened its technical scope by introducing specialized foam products for automotive and healthcare uses. During 1998 and 1999, the company entered rubberized coir products through the Starlite line and developed international relationships with Serta in the United States and Dunlopillo in the United Kingdom for mattress production. Between 2001 and 2003, it expanded manufacturing through a polyurethane-foam plant in Greater Noida and additional operations in Rajpura, Punjab, and Sikkim. These developments strengthened its Indian production network and supported growth across consumer and industrial categories. Sheela Foam made its first international acquisition in 2005 by purchasing Joyce Foam, an Australian polyurethane-foam manufacturer. The company subsequently received several CIO 100 awards between 2008 and 2010 for information-technology performance, reflecting increasing attention to systems and operational digitization. In 2016, Sheela Foam became publicly listed on the Bombay Stock Exchange and the National Stock Exchange of India. Innovation and sustainability became more visible elements of the company's development in the following years. In 2017, it received the PU Tech Innovation Award for Variable Pressure Foaming technology. The process was presented as a way to reduce harmful emissions associated with foam production. In 2018, Sheela Foam's corporate office in Noida received Platinum LEED certification, and the company was named Business Standard Star SME of the Year. The company expanded into Europe in 2019 through the acquisition of Interplasp S.L.U., a Spanish polyether-foam manufacturer. In 2020, Sleepwell participated in COVID-19 relief by working with the Indian government to donate 10,000 bedding units. Sheela Foam later received the India Manufacturing Excellence Award in 2021 for its polyurethane-foam manufacturing capabilities. In 2023, Sheela Foam acquired Kurl-On, an Indian manufacturer associated with rubberized coir mattresses, and invested in Furlenco, an online furniture-rental and home-decor provider. These moves broadened the group's participation in sleep products, furniture, and home services. Its portfolio also includes Joyce Foam in Australia, Interplasp in Spain, Sleepwell in India, and technology activities through STAQO Technologies. The company continues to operate across India, Australia, and Europe, combining foam manufacturing, mattress brands, international subsidiaries, acquisitions, and digital transformation initiatives.
- 2023
Kurl-On acquisition and Furlenco investment
[1]Sheela Foam acquired Kurl-On and invested in Furlenco, broadening its presence in mattresses, furniture, and home services.
- 2021
Manufacturing excellence award
[1]The company received the India Manufacturing Excellence Award for polyurethane-foam manufacturing.
- 2019
European expansion
[1]Sheela Foam acquired Interplasp S.L.U., a Spanish polyether-foam manufacturer.
- 2018
Sustainability and SME recognition
[1]The company's Noida corporate office received Platinum LEED certification, and Sheela Foam was named Business Standard Star SME of the Year.
- 2017
PU technology recognition
[1]Sheela Foam received the PU Tech Innovation Award for its Variable Pressure Foaming technology.
- 2016
Public listing
[1]The company listed its shares on the Bombay Stock Exchange and the National Stock Exchange of India.
- 2005
First international acquisition
[1]Sheela Foam acquired Joyce Foam, an Australian polyurethane-foam manufacturer.
- 2001
Manufacturing network expansion
[1]Sheela Foam expanded polyurethane-foam production through facilities and operations in Greater Noida, Rajpura, and Sikkim.
- 1998
Starlite and international mattress collaborations
[1]The company introduced Starlite rubberized coir products and collaborated with Serta and Dunlopillo on mattress production.
- 1995
Specialized foam expansion
[1]Sheela Foam introduced foam products for automotive and healthcare applications.
Products and positioning
An integrated foam and sleep-products manufacturer combining Indian consumer brands with industrial foam capabilities, international manufacturing subsidiaries, acquisitions, and technology-led product development.
Mattresses and home comfort · 1994
Sleepwell
Sleepwell is Sheela Foam's principal Indian consumer brand. Launched in 1994, it covers mattresses and related sleep and comfort products. The brand represents the company's transition from supplying polyurethane foam as an industrial material to selling finished products directly to household consumers.
Rubberized coir mattresses
Kurl-On
Kurl-On is an Indian mattress business associated with rubberized coir products. Sheela Foam acquired the business in 2023, adding a complementary mattress and coir-based product capability to its existing polyurethane-foam and Sleepwell portfolio.
Polyurethane foam
Joyce Foam
Joyce Foam is an Australian polyurethane-foam manufacturer acquired by Sheela Foam in 2005. It forms part of the company's international manufacturing operations and supports the group's presence in the Australian market.
Polyether foam
Interplasp
Interplasp S.L.U. is a Spanish polyether-foam manufacturer acquired by Sheela Foam in 2019. The acquisition expanded the group into Europe and added a regional manufacturing platform for polyether foam.
Mattress
Sleepwell Tarang Mattress
The Sleepwell Tarang Mattress was developed as an affordable alternative to traditional cotton mattresses. It illustrates the company's effort to adapt foam-based sleep products to broader consumer price and comfort requirements.
Mattress
Sleepwell Pro FitRest Mattress
The Pro FitRest Mattress is positioned around body comfort and muscle recovery. It is associated with a recommendation from the Indian Association of Physiotherapists, according to the reference material.
Mattress
Sleepwell Pro Spinetech Mattress
The Pro Spinetech Mattress is designed with spinal support in mind and was developed in collaboration with the Indian Academy of Orthopaedic Surgeons, according to the reference material.
Manufacturing technology
Variable Pressure Foaming technology
Variable Pressure Foaming is a Sheela Foam manufacturing technology intended to reduce harmful emissions during polyurethane-foam production. The technology received the PU Tech Innovation Award in 2017.
Marketing campaigns
- 2020Sleepwell COVID-19 relief bedding donation
India
Sleepwell worked with the Indian government during the COVID-19 relief effort to donate 10,000 bedding units, including mattresses, pillows, and beds.
Outcome. The initiative supplied bedding materials for relief operations; the reference material does not provide further campaign-performance data.
Brand decisions
2023
Acquire Kurl-On and invest in FurlencoM&ABackground
Sheela Foam broadened its participation in Indian mattresses, furniture, and home services.
Action taken
The company acquired Kurl-On and invested in Furlenco.
Aftermath
The moves expanded the group's portfolio beyond polyurethane foam into rubberized coir mattresses and digitally enabled furniture rental and home decor.
2019
Acquire Interplasp in SpainM&ABackground
Sheela Foam pursued European expansion in polyether-foam manufacturing.
Action taken
The company acquired Spanish manufacturer Interplasp S.L.U.
Aftermath
The acquisition gave Sheela Foam a European manufacturing platform and expanded its geographic operating footprint.
2005
Acquire Joyce Foam in AustraliaM&ABackground
Sheela Foam sought to extend its polyurethane-foam manufacturing beyond India.
Action taken
The company completed its first international acquisition by purchasing Australian manufacturer Joyce Foam.
Aftermath
The transaction established an Australian operating presence within Sheela Foam's international manufacturing network.
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