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Shaw Floors

Shaw Floors is the flagship residential flooring brand of Shaw Industries, offering carpet, hardwood, laminate, luxury vinyl, and tile and stone.

Last updated September 15, 2026

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Overview

Shaw Floors is the flagship residential brand of Shaw Industries, leveraging more than 50 years of product expertise to offer a comprehensive total flooring solutions portfolio with leading choices in carpet, hardwood, laminate, luxury vinyl, and tile and stone. The brand started in Dalton, Georgia, in 1967. It presents itself as the #1 brand trusted by the pros, backed by nearly 60 years of industry leadership, based on national volume of new home construction. Shaw Floors offers solutions for every home and lifestyle and provides free design services, including 30-minute consultations with design experts.

History

Shaw Floors started in Dalton, Georgia, in 1967. As the flagship residential brand of Shaw Industries, Shaw Floors leverages more than 50 years of product expertise to offer a comprehensive total flooring solutions portfolio with leading choices in carpet, hardwood, laminate, luxury vinyl, and tile and stone. For decades, the brand has led the way in innovation and service, helping the industry thrive and create opportunities in communities across North America.

Products and positioning

#1 brand trusted by the pros, backed by nearly 60 years of industry leadership, based on national volume of new home construction.

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