SHARP SANGYO
A total fan goods company supporting the desire to cheer, known for Hanshin Tigers and high school baseball goods.
Last updated September 2, 2026
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Overview
SHARP SANGYO is a company that plans, manufactures, and sells sports support goods and souvenirs. It describes itself as a 'total fan goods company' that supports people's desire to cheer, connecting the present to the future through fan goods. The company is involved in the planning and sales of official goods for Hanshin Tigers and other Japanese professional baseball teams, and operates shops at Hanshin Koshien Stadium.
History
The company was founded in Tokyo in 1957 as 'Nihon Pennant', starting the manufacture and sale of souvenir goods mainly for Tokyo Tower and Haneda Airport. In 1963, with the approval of the chairman of the Japan High School Baseball Federation, it began manufacturing and selling various high school baseball commemorative items and souvenirs at Hanshin Koshien Stadium. In 1965, it started manufacturing and selling Hanshin Tigers character goods, reorganized into a corporation, and opened a store within Hanshin Koshien Stadium. In 1993, it concluded an official licensee contract with MLB (Major League Baseball) and began planning and manufacturing Takarazuka Revue goods. In 1995, it acquired utility model rights and sales rights for the V megaphone. In 2015, the company celebrated its 50th anniversary. In 2017, founder Kobayashi Katsuki passed away.
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