Shani Wigs
Shani Wigs is a Brooklyn-based atelier crafting custom, high-end virgin human hair wigs designed to look and feel natural.
Last updated September 29, 2026
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Overview
Shani Wigs is an American wig brand founded by Shani Lechan, operating from a Brooklyn, New York atelier. The brand specializes in custom, hand-crafted wigs made from ethically sourced, hand-selected virgin human hair, with a focus on natural appearance, comfort, and craftsmanship. Its product range includes lace-top wigs, bob and lob styles, toppers, and other custom pieces, with prices for ready-to-shop items ranging from approximately $6,100 to $8,900. Each wig is made to order: customers select a piece online, submit their head measurements, and the atelier customizes the wig over a four-to-six-week process before a final approval and delivery or salon pickup. Shani Wigs positions itself as an alternative to factory-made wigs, emphasizing an atelier model where each piece is designed by Shani Lechan and assembled by expert wig technicians. The brand has been featured in media and worn by public figures, and it aims to reduce the stigma around wig wearing by offering styles that look natural for everyday wear as well as for individuals experiencing medical hair loss. The company sells primarily through its own website and offers consultations, a wig quiz, and virtual try-on tools to help customers find suitable pieces.
History
Shani Wigs was founded by Shani Lechan, who describes herself as a long-time wig wearer dissatisfied with the wigs available to her. According to the brand's about page, Lechan learned wig-making from top technicians, studying hair selection, weft sewing, and lace hand-stitching. She gradually gained control over the production process, learning to adjust, refine, and customize wigs to a high standard. The brand operates from a Brooklyn, New York atelier, which it describes as not a factory; each piece is designed by Lechan and assembled by expert wig technicians. Shani Wigs sells through its own website, offering ready-to-shop pieces as well as custom orders. The brand has been featured in media and worn by public figures, and it aims to reduce the stigma around wig wearing. Its product line includes lace-top wigs, bob and lob styles, and toppers, with prices for ready-to-shop items ranging from approximately $6,100 to $8,900. The customization process takes four to six weeks, with free shipping within the continental United States.
Products and positioning
High-end, custom-made wigs crafted in a Brooklyn atelier from ethically sourced virgin human hair, positioned as natural-looking, comfortable, and handcrafted rather than factory-made.
Ava
Dark brown lace-top virgin hair wig, 15 inches, bob cut, wavy texture, medium density, multidirectional part. Price $6,100.
Salomé
Wig priced at $7,100.
Amber
Blonde lace-top wig made from 100% virgin human hair, 17 inches, lob cut, straight texture, medium density. Price $8,900.
Céline Topper
Topper priced at $8,700.
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