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Shane Confectionery

Retailer / private label

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Shane Confectionery is a historic Philadelphia candy shop and confectionery producer known for traditional buttercream chocolates, clear toy candy, and its restored nineteenth-century premises.

Last updated August 31, 2026

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Overview

Shane Confectionery is a historic American candy shop and small-scale confectionery producer located at 110 Market Street in Philadelphia, Pennsylvania. Its business history at the site reaches back to 1863, when the Herring family expanded a wholesale confectionery-supply operation into the premises. The address, originally on High Street before the street was renamed Market Street, was part of Philadelphia's extensive nineteenth- and early twentieth-century candy trade, which was closely connected to the city's sugar commerce. By 1910, Philadelphia reportedly had as many as 1,200 confectioneries, making the location part of a much larger regional manufacturing and retail ecosystem rather than an isolated novelty business. The enterprise passed through several confectionery families and operators. Samuel L. Herring established a wholesale confectionery-supply business at 112 Market Street in the 1850s and expanded into 110 Market Street in 1863. After the Civil War, his son Benjamin W. Herring assumed control. Benjamin later partnered with Daniel S. Dengler, an employee of the earlier business. The partnership continued selling wholesale confectionery goods from the location until Benjamin Herring's death. Daniel Dengler and his son, Frank, then operated the business until 1899, when the building was sold to William T. Wescott. Wescott moved to New Jersey in 1910 and sold the business to Edward R. Shane. The Shane family operated the premises as a retail confectionery business for much of the twentieth century. Edward Shane became associated with several of the shop's enduring specialties, particularly buttercream chocolates. His son Barry Shane took over the family business in 1983 and continued operating it until the sale in 2010. The business is therefore associated with both a long-running address and a succession of operators, rather than an uninterrupted single corporate entity throughout its history. In 2010, brothers Ryan and Eric Berley acquired the confectionery. They retained the Shane name and pursued a restoration-led operating model. The restoration included the shop's historic interior features, scales, cash register, and confectionery equipment. The owners also continued using restored original machinery and traditional recipes, including a cast-iron buttercream churn reported to have been used by Edward Shane in the 1920s. This approach positioned the business as both a working candy producer and a heritage retail attraction. Shane Confectionery's product identity centers on traditional American and Philadelphia confectionery. Its specialties include wrapped buttercream chocolates and Pennsylvania clear toy candy, a translucent molded sugar candy historically associated with holiday seasons. Clear toy candy is especially connected with Christmas and Easter production, when it may be formed into decorative figures and other shapes. The business also sells candy and confectionery products through its historic shop, while preserving visible links between retail presentation and small-batch production. The shop is located a short distance from Franklin Fountain, a vintage-style ice-cream business also restored and operated by the Berley brothers. Together, the two businesses form part of Philadelphia's Old City retail and historic-preservation landscape. Shane Confectionery is sometimes described as one of the longest-running confectionery businesses in the United States, although that distinction is disputed and is more appropriately attributed by some accounts to Ye Olde Pepper Candy Companie in Salem, Massachusetts. Its strongest historical claim is the continuous association of candy making or candy sales with the 110 Market Street premises since 1863.

History

Shane Confectionery's history is rooted in Philadelphia's nineteenth-century sugar and candy trade. Candy and candy-making materials have been sold or produced at 110 Market Street, then known as High Street, since 1863. The surrounding area developed as a center for confectionery commerce because of Philadelphia's connection to sugar distribution and wholesale trade. The city's confectionery sector was particularly substantial in the early twentieth century, when it was reported to contain up to 1,200 confectioneries. The earliest documented operator associated with the premises was the Herring family. Samuel L. Herring had opened a wholesale confectionery-supply business at 112 Market Street during the 1850s and expanded to 110 Market Street in 1863. Following the Civil War, his son Benjamin W. Herring took over. Benjamin subsequently entered into partnership with Daniel S. Dengler, who had worked for the earlier business. The partners continued selling wholesale confectionery goods from the site until Benjamin Herring died. Daniel Dengler and his son, Frank Dengler, maintained operations until 1899. That year, they sold the building to William T. Wescott. Wescott later relocated to New Jersey and, in 1910, sold the business to Edward R. Shane. The Shane family transformed or continued the premises as a retail confectionery shop. Edward Shane became particularly associated with buttercream chocolates, a product that remains central to the site's identity. His son Barry Shane assumed control in 1983 and operated the family business for the next several decades. The business changed ownership in 2010, when brothers Ryan and Eric Berley purchased it. They kept the Shane Confectionery name rather than replacing it with a new identity. Their stewardship emphasized restoration and historical continuity. The building's vintage fixtures, including scales and a cash register, were restored, and original or historically associated machinery was returned to working use. Among the equipment is a cast-iron buttercream churn said to have been used by Edward Shane in the 1920s. The result is a business that presents confectionery production as part of the visitor experience, rather than functioning solely as a modern retail counter. The shop's best-known traditional products include wrapped buttercream chocolates and Pennsylvania clear toy candy. Clear toy candy is a translucent molded sugar confection traditionally made for seasonal occasions, especially Christmas and Easter. Its decorative forms and historical associations distinguish it from ordinary packaged sweets and connect the shop to regional confectionery customs. Shane Confectionery is located only a few doors from Franklin Fountain, a vintage ice-cream shop also restored and operated by the Berley brothers. The two businesses contribute to the historic-retail character of Philadelphia's Old City area. Shane Confectionery is sometimes characterized as one of the oldest or longest-running confectionery businesses in the United States. That description requires qualification: the business operating at the address has a history dating to 1863, but claims about the nation's longest-running confectionery are disputed, with Ye Olde Pepper Candy Companie in Salem, Massachusetts, often cited as having the stronger claim. Shane's historical significance therefore rests on the longevity of its Philadelphia premises, its succession of confectionery operators, and the preservation of traditional production methods.

  • 2010

    Ryan and Eric Berley acquire the business

    [1]

    The Berley brothers purchased Shane Confectionery, retained its name, and began restoring the building, fixtures, machinery, and traditional production practices.

  • 1983

    Barry Shane takes over

    [1]

    Barry Shane assumed control of the family business and continued operating the premises as a retail confectionery.

  • 1910

    Edward R. Shane acquires the business

    [1]

    After William T. Wescott moved to New Jersey, Edward R. Shane purchased the business and began the Shane family's long association with the location.

  • 1899

    Dengler operators sell the building

    [1]

    Daniel S. Dengler and his son Frank ended their operation of the confectionery business and sold the building to William T. Wescott.

  • 1863

    Operations begin at 110 Market Street

    [1]

    Samuel L. Herring expanded the confectionery business into 110 Market Street, the premises associated with Shane Confectionery today.

  • 1850

    Herring wholesale confectionery business established nearby

    [1]

    Samuel L. Herring operated a wholesale confectionery-supply business at 112 Market Street, establishing the family presence in the area before the later expansion to 110 Market Street.

Products and positioning

A heritage Philadelphia confectionery combining historic retail presentation, traditional recipes, restored candy-making equipment, and small-scale artisanal production.

  • Chocolate confectionery

    Buttercream chocolates

    Buttercream chocolates are among Shane Confectionery's signature traditional products. The specialty is associated with former owner Edward R. Shane and is produced in the context of the shop's emphasis on historic recipes and methods. The business is particularly known for individually wrapped buttercream chocolates, which represent its continuity with Philadelphia's older retail-confectionery tradition.

  • Traditional sugar confectionery

    Pennsylvania clear toy candy

    Pennsylvania clear toy candy is a translucent molded sugar confection traditionally shaped into decorative figures and other forms. Shane Confectionery makes it as a regional heritage specialty, with production especially associated with Christmas and Easter. Its seasonal character and molded appearance distinguish it from standard everyday candy and connect the shop to older Pennsylvania confectionery customs.

  • Seasonal confectionery

    Seasonal molded candies

    The shop produces traditional seasonal sweets, including decorative clear candies and other molded forms for holiday periods. Christmas and Easter are specifically associated with its clear toy candy production. These products reinforce the business's positioning as a preservation-oriented confectionery rather than a mass-market candy manufacturer.

Brand decisions

  • 2010

    Retain the Shane name and restore the historic shopStrategy

    Background

    After acquiring the long-established confectionery, Ryan and Eric Berley faced a choice between replacing the identity and preserving the accumulated historical value of the business and premises.

    Action taken

    The new owners retained the Shane Confectionery name and restored the building, vintage fixtures, original equipment, and traditional confectionery practices.

    Aftermath

    The business continued operating as a heritage retail shop and working confectionery, with its historic setting and traditional products forming central parts of its public identity.

Sources1 sources

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