SG Extra

SG Extra is a product line within the SG (Sanspareils Greenlands) cricket equipment portfolio, a brand long associated with Indian cricket. SG, founded in 1931 in Sialkot (now Pakistan) by Sansar Chand and later re-established in Meerut, Uttar Pradesh, is among the oldest cricket gear makers in India. The company manufactures bats, balls, gloves, pads, helmets, and kits, and its equipment has been used by generations of Indian international cricketers. The 'Extra' designation typically refers to a grade or model within SG's bat range, positioned as a high-quality English willow or Kashmir willow option for serious club and first-class players. SG bats, including Extra models, are known for their traditional profile, pickup, and balance. The brand is distributed across India and exported to cricket-playing nations including the UK, Australia, South Africa, and the UAE. SG remains a privately held, family-run business under Sanspareils Greenlands Pvt. Ltd., with manufacturing based in Meerut. While the company has diversified into sportswear and other athletic gear, cricket remains its core identity. The SG Extra line competes with other established bat brands such as SS, MRF, Kookaburra, and Gray-Nicolls, and is particularly favoured by players seeking durable, well-crafted bats at accessible price points.

SG (Sanspareils Greenlands) was founded in 1931 by Sansar Chand in Sialkot, then part of British India and a hub of sporting goods manufacturing. Following the partition of India in 1947, the family relocated to Meerut, Uttar Pradesh, and re-established the business there. Meerut subsequently became a major centre for cricket bat and equipment production in India. SG grew steadily through the twentieth century, supplying equipment to domestic Indian cricket and eventually to the national team. The brand became particularly associated with Indian batting greats; Sunil Gavaskar famously used SG bats during his career, and later players such as Sachin Tendulkar, Rahul Dravid, and Virender Sehwag have also used SG equipment at various points. The 'Extra' line emerged as one of SG's bat grades, typically denoting a higher-quality willow selection within the company's range. SG bats are traditionally graded by willow quality and grain count, with 'Extra' often positioned above standard 'Club' or 'Test' grades but below top-tier 'Players' or 'Limited Edition' models. Over the decades, SG expanded its product range to include protective gear, kits, and sportswear, and it became one of the leading cricket brands in India alongside SS and MRF. The company remains family-owned and privately held, with manufacturing operations in Meerut. In the 21st century, SG continued to sponsor and supply Indian domestic teams and individual players, and its products are exported to cricket-playing countries worldwide. The SG Extra bat remains a recognisable model for club and first-class cricketers seeking a balance of performance and durability.

• 2010

  SG expands exports to cricket-playing nations including UK, Australia, and South Africa.

• 2000

  SG Extra line established as a recognised bat grade within SG's range.

• 1970

  Sunil Gavaskar uses SG bats during his international career.

• 1960

  SG equipment gains prominence in Indian domestic cricket.

• 1947

  Business relocated to Meerut, Uttar Pradesh, after the partition of India.

• 1931

  SG (Sanspareils Greenlands) founded by Sansar Chand in Sialkot.

Heritage Indian cricket brand offering traditional, player-favoured equipment with a reputation for quality craftsmanship and value.

• SG Extra cricket bat

  A grade of cricket bat within SG's range, typically made from English willow or Kashmir willow, aimed at club and first-class players.

• SG Test cricket ball

  A red or white leather cricket ball used in domestic and international matches.

• SG batting gloves and pads

  Protective gear for batsmen, widely used in Indian cricket.

1. 1SG Cricket official websitesgcricket.in
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