SG Cricket
SG (Sanspareils Greenlands) is an Indian cricket equipment brand established in 1931, offering cricket playing and protective equipment, footwear and sportswear.
Last updated September 15, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
SG (Sanspareils Greenlands) Cricket, established in 1931, describes itself as having been at the forefront of cricketing excellence for decades, with a commitment to quality, innovation and the spirit of cricket. Under CEO Paras Anand and Director Puneet Anand, the company has built a dealer base of 850 and counting in India and worldwide, and is expanding in retail while stretching its product range from cricket playing and protective equipment to footwear and sportswear. Its online store lists bats, balls, protective gears, kit bags, footwear and apparel, including English willow bats such as SG Tiger Shark, SG Player, SG KOJ 1/2/3, SG Axar Player, SG Ishan Kishan and SG Riyan Parag, and it states that SG Cricket is represented by hundreds of players across the globe.
History
SG (Sanspareils Greenlands) Cricket was established in 1931 and states that it has been at the forefront of cricketing excellence for decades. The brand describes its legacy as built on precision, craftsmanship and an unwavering commitment to quality, sourcing only high grade raw materials to produce and maintain its quality standards. Today, under the leadership of CEO Paras Anand and Director Puneet Anand, the company has established a dealer base of 850 and counting in India and worldwide, and is strongly gaining a foothold in retail while stretching its product range from cricket playing and protective equipment to footwear and sportswear. SG also states that it is represented by hundreds of players across the globe, from emerging talents to seasoned professionals, and that it supports grassroots initiatives to nurture future cricket stars.
Products and positioning
Heritage and innovation in cricket equipment, serving players at all levels, with a focus on precision, craftsmanship and quality.
SG Tiger Shark English Willow Bat
SG Player English Willow Bat
SG KOJ 1 English Willow Bat
SG KOJ 2 English Willow Bat
SG KOJ 3 English Willow Bat
SG Axar Player English Willow Bat
SG Ishan Kishan English Willow Bat
SG Riyan Parag English Willow Bat
Align Pant
The Boundary Jacket
Sources4 sources
Cite this profile: Cite the canonical profile. /brand-wiki/sg-cricket · Editorial policy · How profiles are compiled