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Sexy Hot

Brazilian premium adult television channel launched in 1996, operated by Playboy do Brasil Entretenimento and distributed via HotGo streaming.

Last updated September 29, 2026

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Overview

Sexy Hot is a Brazilian premium television channel dedicated to erotic and explicit adult content, launched in 1996 as the first Brazilian subscription channel focused on adult programming. It was created within the pay-TV ecosystem of Globosat, one of Brazil's leading programmers, and quickly established itself as a reference for controlled, professional adult entertainment in the country. In 2007, Globosat and Playboy TV Latin America & Iberia, a subsidiary of the Claxson group, formed a joint venture called Playboy do Brasil Entretenimento S.A. This entity now operates Sexy Hot and other adult channels in Brazil, including the Playboy TV Latin America & Iberia signals. Canais Globo controls approximately 60% of the venture, while Playboy TV Latin America & Iberia holds the remaining 40%. The channel's headquarters are located in Rio de Janeiro, at the Canais Globo facilities in Barra da Tijuca. Over the years, Sexy Hot has modernized its programming and format. In 2014 it launched the Sexy Hot Play platform, allowing users to watch content on computers, tablets and mobile phones, with privacy features such as an "antiflagra" mode. In 2017 it created the Sexy Hot Produções label to produce original, higher-quality content with more elaborate scripts and narratives, particularly aimed at a female audience. Since 2020, the channel has been directed by Cinthia Fajardo, the first woman in that role, who has led a rebranding focused on diversity, positive sexuality and accessibility. Since 2023, Sexy Hot has been part of the HotGo streaming catalog, distributed to other countries. The channel also runs its own awards, the Prêmio Sexy Hot, and has diversified into scripted erotic series such as Mulher no Volante. In 2021 it celebrated its 25th anniversary with a large subscriber base and a growing reputation for professional adult content production.

History

Sexy Hot was created in 1996 as the first Brazilian subscription television channel dedicated to adult content. In its early years, the channel stood out for offering exclusive programming that combined national and international pornographic films, with a proposal for more controlled and professional content than typical erotic entertainment programs. In 2007, a partnership was formalized between Globosat — one of the main pay-TV programmers in Brazil and owner of the Sexy Hot channel — and Playboy TV Latin America & Iberia, a subsidiary of the Claxson group. This alliance, constituted as a joint venture, gave origin to Playboy do Brasil Entretenimento S.A., a company that currently operates Sexy Hot and other adult content channels in Brazil, including the Playboy TV Latin America & Iberia signals. Canais Globo controls approximately 60% of the society, while Playboy TV Latin America & Iberia owns the remaining 40%. The headquarters of Sexy Hot is located in Rio de Janeiro, at the Canais Globo facilities, specifically in the Barra da Tijuca area. Over the years, the channel has adapted and modernized, both in terms of programming and format. In 2007, with the consolidation of the joint venture, the company focused its efforts on offering a greater amount of local content, with Brazilian productions and technical level. This strategy allowed Sexy Hot to have a more committed audience, especially among women, a public that was gaining more presence in its subscriber base. In 2014, the channel launched the Sexy Hot Play platform, which allowed users to view its content from multiple devices such as computers, tablets and cell phones. This digitalization also included privacy features, such as the "antiflagra" mode, to ensure user discretion. Regarding production, the channel bet on the creation of its own and exclusive content. In 2017, the Sexy Hot Produções label was born, with the goal of offering higher quality content, with more worked scripts and more thoughtful narrative, especially to attract the female audience. This content line sought to reflect greater diversity, both in actors and actresses and in the themes addressed. Since 2020, the channel has been under the direction of Cinthia Fajardo, the first woman to occupy that position. Under her leadership, an important rebranding of the channel's image has occurred, with a renewed focus on diversity. This includes content that promotes the inclusion of people of different genders, races and body types, in addition to incorporating themes such as positive sexuality and respect for women's rights. Work has also been done to make content more accessible for people with sensory disabilities. Since 2023, Sexy Hot has been part of the HotGo catalog, the streaming service of Claxson, and its signal and content are distributed to other countries. Throughout its existence, Sexy Hot has developed its own awards series, the "Prêmio Sexy Hot", to recognize the best productions and professionals in the adult film industry in Brazil. It has also diversified its offer with more elaborate erotic content series, such as the first series Mulher no Volante, a national production that marks the beginning of the channel's original productions with script and not just explicit sex. In 2021, the channel celebrated its 25th anniversary with a large subscriber base and an increasingly professional focus on the production of quality erotic content. This expansion also included the launch of new programs and high-level exclusive content, consolidating Sexy Hot as one of the most important channels in the adult entertainment industry in Brazil.

  • 2023

    Sexy Hot joins the HotGo streaming catalog, distributed to other countries.

  • 2021

    Sexy Hot celebrates its 25th anniversary.

  • 2020

    Cinthia Fajardo becomes director, the first woman in the role, leading a rebranding focused on diversity.

  • 2017

    Sexy Hot Produções label is created for original, higher-quality content.

  • 2014

    Sexy Hot Play platform is launched, enabling multi-device viewing with privacy features.

  • 2007

    Globosat and Playboy TV Latin America & Iberia form the joint venture Playboy do Brasil Entretenimento S.A., which now operates Sexy Hot.

  • 1996

    Sexy Hot is created as the first Brazilian subscription television channel dedicated to adult content.

Products and positioning

Premium adult entertainment with a professional, controlled approach, increasingly focused on diversity, female audience and original scripted content.

  • Sexy Hot channel

    Premium adult television channel with national and international pornographic films and original programming.

  • Sexy Hot Play

    Streaming platform launched in 2014 for multi-device viewing with privacy features.

  • Sexy Hot Produções

    Original production label created in 2017 for higher-quality, scripted erotic content.

  • Mulher no Volante

    First scripted erotic series produced by Sexy Hot, marking the start of original scripted productions.

  • Prêmio Sexy Hot

    Awards series recognizing the best productions and professionals in the Brazilian adult film industry.

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