Severin Elektro

Severin Elektro, formally SEVERIN Elektrogeräte GmbH, is a German manufacturer and brand of household electrical appliances based in Sundern, North Rhine-Westphalia. Its origins reach back to a blacksmith business established by Anton Severin in 1892. The company later developed from metalworking into a producer of domestic electrical goods and became one of the established German names in the small-appliance sector. The business initially operated in a regional metalware tradition. After the First World War, the Anton Severin Metallfabrik produced items such as curtain rods. In December 1921, Severin Elektrogeräte GmbH was established as A. Severin & Co. Manufacturing moved within Sundern in 1922, and the company briefly produced aluminium tableware before concentrating on cake plates, coasters, glass plates, and serving trolleys. These early products provided a manufacturing base before the company shifted decisively toward electrical appliances. Severin's modern consumer-appliance activity began in 1952, when it started producing electrical household products. Demand for consumer goods after Germany's postwar currency reform supported expansion, and a new factory building was completed in 1948. Between 1956 and 1962 the company added four factory halls. It also established a branch in Wenholthausen in 1962, initially making drying hoods and fan heaters and later specializing primarily in coffee machines. Another plant was built in Wallen near Meschede in 1966. By the company's 75th anniversary in 1967, its range comprised approximately 200 types of small electrical appliances. The company broadened its manufacturing infrastructure in 1977 with a plant in Berge near Meschede for plastic components. Production later became increasingly international. Manufacturing in Shenzhen, China, began in 1995, while the Wallen and Wenholthausen sites were eventually closed. Production in Sundern was discontinued in 2020, although Sundern remained the company's headquarters and an important corporate base. Severin's product portfolio covers everyday kitchen, household, and personal-care appliances. Its categories include coffee machines, kettles, toasters, egg cookers, electric grills, raclette grills, mixers, vacuum cleaners, and hair- and body-care devices. The company has offered more than 200 appliance types and has maintained an international sales presence through offices in several European countries. Reference material reported more than 2,600 employees worldwide and representation in more than 80 countries in 2011, although those figures should be understood as historical rather than current operating metrics. The 2010s brought both restructuring and product development. In 2013, weak sales led to a reduction of 52 positions in Sundern, from 387 employees in 2012 to 335. At the same time, the company continued to emphasize innovation: during the 24 months ending in August 2014, it introduced more than 60 new products and filed numerous patents. In March 2015, the entrepreneurial Knauf family acquired a 49 percent shareholding, followed by the purchase of the remaining shares on 1 May 2018. In spring 2020, Severin introduced a new electric-grill platform that received the Kitchen Innovation Prize. The brand remains positioned as a broad European household-appliance specialist rather than a single-category premium brand. Severin is a German brand of household electrical appliances. The company describes its beginnings as a small business in the Sauerland region and says it has been active for more than 130 years. Its current brand presentation combines that regional and historical heritage with an emphasis on product development, reliability, everyday convenience, quality and responsibility. The supplied materials do not specify an exact founding year or identify a founder. The official online shop presents a broad assortment for the kitchen and home. Examples include refrigerators and freezer combinations, microwaves, hot-air fryers, coffee-related products, grills, hair dryers, and cordless or handheld vacuum cleaners. Featured products include the S-Style Speed Pro hair dryer, the S-Power Olymp Pro vacuum cleaner, and a dual-compartment hot-air fryer promoted for preparing two dishes at once. Product examples and promotional offers on the homepage indicate that Severin sells both individual appliances and bundles through its official shop. The brand characterizes itself as an internationally established German appliance brand. Its website supports online purchasing and highlights customer service, a two-year warranty, spare parts and repair service, and shipping arrangements for orders placed through the official store. The supplied evidence does not establish a detailed country-by-country distribution footprint, ownership structure, or the company’s listed status. Severin’s current positioning is summarized by the company as “Premium für Alle” (“Premium for Everyone”), with premium described in terms of choice and everyday usefulness rather than unnecessary expense. Severin's product portfolio covers everyday kitchen, home, and personal-care appliances. Its categories include coffee machines, kettles, toasters, egg cookers, electric grills, raclette grills, mixers, vacuum cleaners, and hair- and body-care devices. The company offers more than 200 appliance types and maintains international sales operations through offices in several European countries. Reference materials reported more than 2,600 employees worldwide and operations in more than 80 countries in 2011, though these figures should be understood as historical rather than current operating metrics. The official online shop presents a broad assortment for the kitchen and home, including refrigerators and freezer combinations, microwaves, hot-air fryers, coffee-related products, grills, hair dryers, and cordless or handheld vacuum cleaners. Featured products include the S-Style Speed Pro hair dryer, the S-Power Olymp Pro vacuum cleaner, the Black Line Dual dual-compartment hot-air fryer, Filka coffee products, and retro refrigerator/freezer combinations. The website supports online purchasing and highlights customer service, a two-year warranty, spare parts and repair service, and shipping arrangements for orders placed through the official store. The 2010s brought restructuring and product development. In 2013, weak sales led to the elimination of 52 jobs in Sundern, reducing reported employment there from 387 in 2012 to 335. At the same time, the company continued to emphasize innovation: during the 24 months through August 2014, it launched more than 60 new products and filed numerous patents. In March 2015, the entrepreneurial Knauf family acquired 49 percent of the shares, and on 1 May 2018 it purchased the remaining shares. In spring 2020, Severin launched a new electric-grill platform that received the Kitchen Innovation Prize. The brand characterizes itself as an internationally established German appliance brand and summarizes its positioning as “Premium für Alle” (“Premium for Everyone”), with premium described in terms of choice and everyday usefulness rather than unnecessary expense. The brand remains positioned as a broadly based European appliance specialist rather than a single-category premium brand. Severin presents itself as a German household-appliance business whose roots lie in a small enterprise in the Sauerland region. Its official About Us page says the company has been making products possible for more than 130 years, establishing a long history without specifying the precise founding year or naming an original founder in the supplied material. The available evidence therefore supports the broad account of a longstanding regional business that developed into an internationally established appliance brand, but not a more exact chronology of its early ownership or corporate changes. The company's present-day identity centers on household electrical appliances intended to make everyday life easier. Its official shop spans both kitchen and home categories. The assortment shown in the supplied homepage material includes refrigeration products, microwaves, hot-air fryers, coffee-related products, grills, hair dryers and vacuum cleaners. The brand highlights named product lines and models such as S-Style Speed Pro, S-Power Olymp Pro, Black Line Dual and Filka, alongside retro-style refrigeration products. These examples show a portfolio that reaches beyond a single appliance category. Severin's brand language connects technical capability and reliability with practical comfort, quality and responsibility. The company describes its vision as "Premium für Alle" ("Premium for Everyone") and frames premium as a range of useful possibilities, rather than simply expensive or unnecessary products. The official shop also presents the direct customer relationship as part of the offer: it advertises customer support by email, telephone and chat, a two-year warranty, and access to spare parts and repair service. The homepage promotes online purchasing, product bundles, special offers and dispatch arrangements for orders placed through the shop. The supplied sources do not document specific acquisitions, public listings, ownership changes, named executives, or dated product-launch milestones beyond those described above. Accordingly, the brand's documented history here is limited to its stated origins in Sauerland, its claim of more than 130 years of history, its development into an internationally established German appliance brand, and its current product and service presentation.

Severin's history began with a blacksmith shop founded by Anton Severin in 1892 in Sundern. Following the First World War, the business became the Anton Severin Metallfabrik, producing metal goods such as curtain rods. Severin Elektrogeräte GmbH was established in December 1921 under the name A. Severin & Co. In 1922, the manufacturing site moved within Sundern and the company entered aluminium tableware production. That line was later abandoned in favor of cake plates, coasters, glass plates, and serving trolleys. Business remained relatively modest after the Second World War, but the postwar currency reform and rising consumer demand created conditions for expansion. Severin built a new factory in 1948 and began producing electrical household appliances in 1952. Between 1956 and 1962, four additional factory halls were added. A Wenholthausen branch opened in 1962, initially making drying hoods and fan heaters before concentrating on coffee machines. In 1966, Severin added a factory in Wallen near Meschede. At the company's 75th anniversary in 1967, it manufactured around 200 different small electrical appliances. The company added a plastic-parts facility in Berge near Meschede in 1977. Its German manufacturing network subsequently changed, with the Wallen and Wenholthausen plants closing at later dates. Severin began production in Shenzhen, China, in 1995. This international manufacturing model became an important part of the company's later structure, while sales offices and commercial representation expanded across Europe and beyond. Historical company information cited representation in more than 80 countries and more than 2,600 employees worldwide in 2011. During the 2010s, Severin faced sales pressure and adjusted its domestic workforce. In 2013, 52 jobs were eliminated in Sundern, reducing reported employment there from 387 in 2012 to 335. The company nevertheless continued product development, launching more than 60 products and filing numerous patents during the 24 months through August 2014. In March 2015, the Knauf family acquired 49 percent of Severin. The family completed its acquisition of the company on 1 May 2018. Severin continued to develop kitchen and household products under private ownership. Its portfolio includes coffee makers, kettles, toasters, egg cookers, electric and raclette grills, mixers, vacuum cleaners, and hair- and body-care products. A new electric-grill platform launched in spring 2020 received the Kitchen Innovation Prize. Production in Sundern was discontinued in 2020, while the company retained its headquarters there and continued operating as a German household-appliance brand with international reach. Severin presents itself as a German household-appliance business whose roots lie in a small enterprise in the Sauerland region. Its official About Us page says the company has been making products possible for more than 130 years, establishing a long history without specifying the precise founding year or naming an original founder in the supplied material. The available evidence therefore supports the broad account of a longstanding regional business that developed into an internationally established appliance brand, but not a more exact chronology of its early ownership or corporate changes. The company's present-day identity centers on household electrical appliances intended to make everyday life easier. Its official shop spans both kitchen and home categories. The assortment shown in the supplied homepage material includes refrigeration products, microwaves, hot-air fryers, coffee-related products, grills, hair dryers and vacuum cleaners. The brand highlights named product lines and models such as S-Style Speed Pro, S-Power Olymp Pro, Black Line Dual and Filka, alongside retro-style refrigeration products. These examples show a portfolio that reaches beyond a single appliance category. Severin's brand language connects technical capability and reliability with practical comfort, quality and responsibility. The company describes its vision as “Premium für Alle” (“Premium for Everyone”) and frames premium as a range of useful possibilities, rather than simply expensive or unnecessary products. The official shop also presents the direct customer relationship as part of the offer: it advertises customer support by email, telephone and chat, a two-year warranty, and access to spare parts and repair service. The homepage promotes online purchasing, product bundles, special offers and dispatch arrangements for orders placed through the shop. The supplied sources do not document specific acquisitions, public listings, ownership changes, named executives, or dated product-launch milestones beyond those described above. Accordingly, the brand's documented history here is limited to its stated origins in Sauerland, its claim of more than 130 years of history, its development into an internationally established German appliance brand, and its current product and service presentation.

• 2020

  Sundern production ends

  [1]Severin Elektroen.wikipedia.org

  Production at the Sundern site was discontinued as the company's manufacturing footprint remained internationally oriented, while Sundern remained the headquarters.

• 2020

  New electric-grill platform wins Kitchen Innovation Prize

  [1]Severin Elektroen.wikipedia.org

  In spring 2020, Severin introduced a new electric-grill platform that received the Kitchen Innovation Prize.

• 2018

  Knauf family becomes sole owner

  [1]Severin Elektroen.wikipedia.org

  On 1 May 2018, the Knauf family completed the purchase of the remaining shares and acquired 100 percent of the company.

• 2015

  Knauf family acquires 49 percent

  [1]Severin Elektroen.wikipedia.org

  The Knauf family invested in Severin and acquired a minority shareholding.

• 2014

  More than 60 new products launched in 24 months

  [1]Severin Elektroen.wikipedia.org

  During the 24 months through August 2014, Severin launched more than 60 new products and filed numerous patents.

• 2013

  Sundern workforce reduced by 52 jobs

  [1]Severin Elektroen.wikipedia.org

  Weak sales led to the elimination of 52 jobs in Sundern, reducing reported employment there from 387 in 2012 to 335.

• 1995

  Production starts in Shenzhen

  [1]Severin Elektroen.wikipedia.org

  Severin began manufacturing in Shenzhen, China.

• 1977

  Plastic-components plant is built in Berge

  [1]Severin Elektroen.wikipedia.org

  A facility near Meschede was added to produce plastic parts for the company's appliances.

• 1967

  75th anniversary with around 200 appliance types

  [1]Severin Elektroen.wikipedia.org

  By its 75th anniversary, Severin manufactured around 200 different small electrical appliances.

• 1966

  Factory added in Wallen near Meschede

  [1]Severin Elektroen.wikipedia.org

  Severin added another plant in Wallen near Meschede.

• 1962

  Wenholthausen branch opens

  [1]Severin Elektroen.wikipedia.org

  The branch initially made drying hoods and fan heaters before specializing primarily in coffee machines.

• 1952

  Electrical-appliance production begins

  [1]Severin Elektroen.wikipedia.org

  Severin entered electrical household-appliance manufacturing, establishing its core modern business.

• 1948

  New factory building is completed

  [1]Severin Elektroen.wikipedia.org

  A new factory building supported the company's expansion during Germany's postwar consumer-goods recovery.

• 1922

  Manufacturing moves within Sundern

  [1]Severin Elektroen.wikipedia.org

  The company relocated its production site and began making aluminium tableware before shifting toward other household and serving products.

• 1921

  Severin Elektrogeräte GmbH is established

  [1]Severin Elektroen.wikipedia.org

  In December, the company was founded as A. Severin & Co., formalizing the enterprise that became Severin Elektrogeräte GmbH.

• 1892

  Anton Severin establishes the original blacksmith business

  [1]Severin Elektroen.wikipedia.org

  The business that later developed into Severin traces its origins to a blacksmith shop founded by Anton Severin.

• Origins in the Sauerland region

• More than 130 years of history

• Internationally established appliance brand

• Official online shop and customer services

A broadly positioned German household-appliance brand focused on practical small electrical appliances for kitchen, home cleaning, grilling, and personal care. Its market proposition combines a long German manufacturing heritage with a wide product assortment, European commercial presence, and internationally sourced production. A German household-appliance brand presenting its heritage and product reliability alongside everyday convenience, responsibility and its “Premium for Everyone” vision.

• Kitchen appliances

  Coffee machines

  Coffee machines became an important Severin category, particularly after the Wenholthausen branch shifted its emphasis toward coffee-machine production. The range fits the brand's broader focus on practical small kitchen appliances for everyday domestic use.

• Kitchen appliances

  Electric kettles and toasters

  Severin's kettles and toasters represent core countertop appliances in its household range. They sit within the brand's broad assortment of relatively compact, utility-oriented products rather than a narrowly specialized product line.

• Cooking and grilling appliances · 2020

  Electric and raclette grills

  The brand offers electric grills and raclette grills for indoor cooking and social dining. In 2020, Severin introduced a new electric-grill platform that received the Kitchen Innovation Prize, making grilling one of the company's most visibly innovation-led categories.

• Kitchen appliances

  Mixers and food-preparation appliances

  Mixers and related food-preparation devices extend Severin's kitchen portfolio beyond beverage and breakfast appliances. They support the brand's strategy of offering a wide selection of small electrical appliances for routine household tasks.

• Home-cleaning appliances

  Vacuum cleaners

  Vacuum cleaners form the principal home-care component of Severin's portfolio. They broaden the brand from kitchen equipment into general household maintenance and cleaning. The S-Power Olymp Pro is a vacuum cleaner promoted for strong suction and thorough cleaning.

• Personal-care appliances

  Hair- and body-care appliances

  Severin also sells electrical products for hair and body care. These products place the brand in the personal-care appliance segment alongside its kitchen and cleaning categories. The S-Style Speed Pro hair dryer is featured on the official homepage.

• S-Style Speed Pro hair dryer

  A hair dryer featured on the official homepage.

• S-Power Olymp Pro vacuum cleaner

  A vacuum cleaner promoted for strong suction and thorough cleaning.

• Kitchen appliances

  Black Line Dual hot-air fryer

  A dual-compartment hot-air fryer promoted for preparing two dishes simultaneously.

• Coffee appliances and related products

  Filka coffee product

  A coffee-related product shown in a bundle on the official homepage.

• Refrigeration

  Retro refrigerator/freezer combinations

  Refrigeration products presented among the official shop's featured offers.

• 2020

  Launch a new electric-grill platformProduct launch

  Background

  Grilling was an established part of Severin's small-appliance portfolio and an area for product innovation.

  Action taken

  The company introduced a new electric-grill platform in spring 2020.

  Aftermath

  The platform received the Kitchen Innovation Prize.

  Source

• 2018

  Knauf family completes the acquisitionM&A

  Background

  After acquiring a minority stake in 2015, the Knauf family moved to full control of Severin.

  Action taken

  On 1 May 2018, the family acquired 100 percent of the company shares.

  Aftermath

  Severin continued as a privately owned German household-appliance business.

  Source

• 2015

  Knauf family takes a 49 percent stakeM&A

  Background

  Severin brought in the entrepreneurial Knauf family as a strategic investor.

  Action taken

  The Knauf family acquired 49 percent of the company.

  Aftermath

  The minority investment preceded the family's acquisition of the remaining shares and full ownership in 2018.

  Source

• 2013

  Reduce the Sundern workforce amid weak salesStrategy

  Background

  The company faced low sales and adjusted its local cost base.

  Action taken

  Severin reduced employment in Sundern by 52 positions, from 387 reported employees in 2012 to 335.

  Aftermath

  The reduction occurred alongside continued product development and subsequent international ownership changes.

  Source

• 1995

  Internationalize manufacturing through Shenzhen productionStrategy

  Background

  Severin's expanding appliance business required an international production structure in addition to its German industrial sites.

  Action taken

  The company began production in manufacturing plants in Shenzhen, China.

  Aftermath

  International production became part of Severin's operating model, while German production sites were later consolidated and ultimately discontinued in Sundern in 2020.

  Source

1. 1Severin Elektroen.wikipedia.org
2. 2Elektrogeräte für Küche & Haushalt online kaufen | Severinseverin.com
3. 3About Us - Severinseverin.com