Seven Bro7hers

Seven Bro7hers is a British craft brewery based in Salford, Greater Manchester, founded and run by the seven McAvoy brothers. The company positions itself as "the gateway brewery to craft beer," aiming to convert drinkers away from tasteless lagers toward flavourful craft beer by being "clear with beer" — that is, by making its branding and beer styles easy to understand. The brewery operates a production site and taproom at the Waybridge Enterprise Centre on Daniel Adamson Road in Salford, and runs additional venues including the Ancoats Beerhouse in Manchester and Seven Bro7hers Social at Salford Quays. The business is family-owned and family-operated. Each of the seven brothers holds a defined operational role: Guy McAvoy handles projects and estate management; Keith McAvoy leads commercial and business strategy; Luke McAvoy oversees IT and systems; Dan McAvoy manages warehouse and operations; Nathan McAvoy is responsible for planning and selling; Kit McAvoy is Head of Export; and Greg McAvoy is the brewer. A sister, Hayley, is also involved in the business. Seven Bro7hers sells its beer directly to consumers through its official online shop, offering single cans, multi-packs, mixed cases, bundles, gifts and merchandise such as glasses, t-shirts, hoodies and hats. Its product range includes core beers such as Easy IPA, described as its flagship — a 4.7% American-style IPA hopped with Chinook, Centennial, Columbus and Simcoe — and a 5.0% Craft Pilsner brewed with Saaz and Hallertau Blanc hops. The brewery has also collaborated with companies such as Kellogg's on beers that share its values of bringing people together over quality, flavoursome products. The brewery distributes across the United Kingdom and exports internationally, with a dedicated Head of Export steering its beer around the globe. Its taprooms and beerhouse serve as physical brand experiences, and it offers brewery tours at its Salford site that include samples of different beers. Seven Bro7hers presents itself as a hard-working, fair and adventurous family business that aims to push boundaries and create an environment bringing out the best in everyone.

Seven Bro7hers is a British craft brewery founded and run by the seven McAvoy brothers, based in Salford, Greater Manchester. The business grew out of a large family, and its owners instilled an ethos of hard work, fairness and adventure into all areas of the operation. The brewery describes itself as "the gateway brewery to craft beer," seeking to convert drinkers who want to leave behind tasteless lagers for flavourful craft beer but struggle with confusing branding. Its guiding principle is to be "clear with beer," making the entry into craft beer fun and easy. The company is structured around the seven brothers, each of whom holds a defined operational role. Guy McAvoy is Brother No.1 and handles projects and estate management; Keith McAvoy is Brother No.2 and leads commercial and business strategy; Luke McAvoy is Brother No.3 and oversees IT and systems; Dan McAvoy is Brother No.4 and manages warehouse and operations; Nathan McAvoy is Brother No.5 and is responsible for planning and selling; Kit McAvoy is Brother No.6 and serves as Head of Export; and Greg McAvoy is Brother No.7, the brewer who makes, invents, tweaks and perfects the beer. A sister, Hayley, is also involved in the business. The brewery operates from the Waybridge Enterprise Centre on Daniel Adamson Road in Salford, where it has its production site and taproom. It also runs the Ancoats Beerhouse at 39 Blossom Street in Manchester and Seven Bro7hers Social at Unit 27A-28, Quayside, Salford. These venues serve as physical brand experiences, and the brewery offers tours at its Salford site that include six different beer samples. Seven Bro7hers sells its beer directly to consumers through its official online shop, offering single cans, six-packs, 12-packs, 24-packs, mixed cases, bundles, gifts and merchandise including glasses, t-shirts, hoodies and hats. Its flagship beer is Easy IPA, described as the definitive, everyday American-style IPA that started it all, brewed with Chinook, Centennial, Columbus and Simcoe hops at 4.7% ABV. Its Craft Pilsner is a 5.0% lager brewed with traditional Saaz and modern Hallertau Blanc hops. The brewery has collaborated with companies such as Kellogg's, sharing values of bringing people together by creating good quality, flavoursome products. The company distributes across the United Kingdom and exports internationally, with a dedicated Head of Export steering its beer around the globe. It presents itself as a family business that aims to push boundaries and create an environment that brings out the best in everyone.

The gateway brewery to craft beer — making craft beer fun, easy and approachable by being 'clear with beer'.

• Easy IPA

  Flagship 4.7% American-style IPA brewed with Chinook, Centennial, Columbus and Simcoe hops; 440ml cans.

• Craft Pilsner

  5.0% crisp pale lager brewed with Saaz and Hallertau Blanc hops; 440ml cans.

• Craft Beer Advent Calendar

  Seasonal 24-pack advent calendar available for pre-order.

• Build Your Own Bundle

  Customisable 6, 12 or 24 pack bundle.

• Summer Saver Bundle

  24-pack seasonal bundle.

• Fridge Filler

  24-pack value bundle.

1. 1Buy Fresh Craft Beer Online | Direct From The Brewerysevenbro7hers.com
2. 2Our Family | Craft Beer Brewery | SEVEN BRO7HERSsevenbro7hers.com
3. 3Buy Pilsner | 5% Crisp Craft Lager | SEVEN BRO7HERSsevenbro7hers.com
4. 4Buy Easy IPA 440ml | 4.7% Easy Drinking IPA | SEVEN BRO7HERSsevenbro7hers.com
5. 5Seven Bro7herswikidata.org