Servus Handels- und Verlags-Gesellschaft m.b.H.
Austrian trading and publishing company behind the members-only Personalshop brand-discount retail platform.
Last updated September 29, 2026
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Overview
Servus Handels- und Verlags-Gesellschaft m.b.H. is an Austrian trading and publishing company whose consumer-facing retail operation is the Personalshop platform, accessible in Austria at at.personalshop.com. The company combines a commercial trading arm with a publishing arm, and its Personalshop business presents itself as a members-only shopping club that offers branded merchandise at discount prices to a selected customer circle. According to the official Personalshop homepage, the platform is positioned around an exclusive customer base that receives top-brand goods at unbeatable best prices. Membership is advertised as 100% free and 100% beneficial, with new members offered a 30% discount on their purchase. The site emphasizes a five-star Personalshop guarantee covering a two-year warranty, the highest quality standard, a best-price guarantee, secure delivery, and a 30-day exchange and return policy. The assortment spans men's and women's clothing as well as practical and decorative items for home and garden and health products. Brand names mentioned on the homepage include Benetton, Reusch, Nordcap, Otto Kern and Chiemsee, alongside many others. Personalshop claims price advantages of up to 70% below regular retail prices, and it markets itself as exclusive, inexpensive and high-quality. The company is registered in Austria and operates as a private limited liability company (m.b.H.). Its dual identity as both a trading house and a publishing house is reflected in its full legal name, while the Personalshop brand serves as the primary customer-facing retail channel. The available evidence does not specify founding year, headquarters city, ownership structure or executive leadership, so those details remain to be confirmed from additional sources.
History
Servus Handels- und Verlags-Gesellschaft m.b.H. is an Austrian company whose name indicates a dual focus on trade (Handel) and publishing (Verlag). Its consumer-facing retail brand, Personalshop, operates as a members-only shopping club in Austria. The official Personalshop homepage describes the platform as offering an exclusive customer circle top-brand goods at unbeatable best prices, with membership advertised as free and carrying a 30% discount on purchases. The Personalshop model is built around restricted access: customers register as members to gain entry to deals, and the site references voucher codes from printed brochures, suggesting a catalogue or direct-mail component alongside the online shop. The homepage lists brands such as Benetton, Reusch, Nordcap, Otto Kern and Chiemsee, and states that price advantages can reach up to 70% below regular shop prices. Product categories include men's and women's clothing, home and garden items, and health products. The company's guarantee framework — two-year warranty, best-price guarantee, secure delivery, and a 30-day exchange and return policy — is presented as a five-star promise to members. The available evidence does not provide a founding date, headquarters location, ownership details or leadership names, so the corporate history beyond the Personalshop retail positioning remains undocumented in the supplied sources.
Products and positioning
Members-only shopping club offering top-brand merchandise at best prices, with price advantages up to 70% below retail.
Personalshop members-only shopping club
Online platform offering branded merchandise at discount prices to registered members in Austria.
Men's and women's clothing
Apparel assortment including jackets, fleece and flannel shirts from brands such as Benetton, Otto Kern and Chiemsee.
Home and garden products
Practical and decorative items for home and garden.
Health products
Health-related products offered alongside apparel and home goods.
Sources2 sources
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