Serviceplan Group
Serviceplan Group operates the House of Communication, a fully integrated agency network that builds brands through over 50 years of experience and its 'ÜberCreativity' approach.
Last updated September 15, 2026
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Overview
Serviceplan Group is presented through its House of Communication platform, which describes itself as drawing on over 50 years of work, a fully integrated way of working, and 'ÜberCreativity' as the creative narrative for its approach to making brands into 'Best Brands'. The House of Communication also presents the House of AI, described as the digital twin of the House of Communication, which integrates AI agents and tools into the entire marketing value chain. Among the brands presented is Plan.Net, positioned as a partner for digital experience and technology services that optimizes customer journeys across all touchpoints and brings brand promises to life using modern technologies, offering consulting, agency, and technology services including the design, development, and operation of commerce and MarTech platforms and ecosystems.
History
The House of Communication platform states that Serviceplan draws on experience from over 50 years of work, a fully integrated way of working, and 'ÜberCreativity' as the creative narrative for its approach to making brands into 'Best Brands'. The platform also presents the House of AI as the digital twin of the House of Communication, integrating AI agents and tools into the entire marketing value chain to optimize execution and improve results for brands. It further presents Plan.Net as a partner for digital experience and technology services.
Products and positioning
Fully integrated agency network building 'Best Brands' through 'ÜberCreativity'
House of AI
Described as the digital twin of the House of Communication, integrating AI agents and tools seamlessly into the entire marketing value chain to optimize execution and improve results for brands.
Plan.Net
A partner for digital experience and technology services that optimizes customer journeys across all touchpoints and brings brand promises to life using modern technologies, offering consulting, agency, and technology services including the design, development, and operation of commerce and MarTech platforms and ecosystems.
Recent events
Meltdown Flags wins ADC Germany awards[3]
Reported:
The Meltdown Flags campaign, created by Serviceplan Group with METER and Moby Digg, received an ADC Talent Award Grand Prix, one gold, three silver and 16 bronze awards at ADC Germany 2021.
Sources3 sources
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