Serleslifte Mieders Bergbahnen Gesellschaft m.b.H. & Co KG

Serleslifte Mieders Bergbahnen Gesellschaft m.b.H. & Co KG, marketed as the Serlesbahnen, is a regional cable-car and leisure company based in Mieders at the entrance to the Stubaital in Tyrol, Austria. The company operates the mountain transport and recreation infrastructure on the Miederer Berg, the slope beneath the 2,717-metre Serles — a peak that Goethe reportedly called the "high altar of the Alps." Its core business is the Serlesbahn cable car, which carries visitors comfortably uphill from Mieders, complemented by a family-oriented cluster of attractions: marked hiking trails around the Serles, a water-play area, the Serleszug (a small tourist train), a summer toboggan run, viewing platforms, a high-moor nature trail, and the "King Serli" nature adventure path. In winter the same terrain functions as a small ski area served by the main cable car plus two surface drag lifts on the mountain and a plate lift at the valley station. The company was founded in the 1970s to promote tourism in the Stubaital and to improve access to the plateau around the Maria Waldrast monastery and the surrounding trails and alpine pastures. The original Serleslift opened on 20 December 1970 as a single-seat chairlift. It was later upgraded to a double chairlift and, in 2003, replaced by a single-cable circulating gondola with an inclined length of 1,998 metres and a capacity of 1,200 passengers per hour. Management of the business passed to Franz Gleirscher in 2009 and then to Leonhard Rasinger in 2023. Today the Serlesbahnen position themselves as a year-round "mountain experience for the whole family" (Bergerlebnis für die ganze Familie). Summer operations include the toboggan run, the water-play area, the Serleszug and guided activities such as the free Monday high-moor walk, while the alpine huts around the Serles host folk-music afternoons under the "Echt Stubai" banner. The company is a private Austrian limited partnership (GmbH & Co KG) and operates as a regional, locally rooted business rather than a national or international resort group.

The Serlesbahnen were founded in the 1970s with the aim of promoting tourism in the Stubaital region of Tyrol. The specific goal was to improve access to the plateau around the Kloster Maria Waldrast (Maria Waldrast monastery) and to the numerous hiking trails and alpine pastures on the Miederer Berg beneath the Serles. The first installation, the Serleslift, opened on 20 December 1970 as a single-seat chairlift. Over the following decades it was upgraded to a double chairlift, and in 2003 it was replaced by a modern single-cable circulating gondola (Einseilumlaufbahn). This current lift has an inclined length of 1,998 metres and a transport capacity of 1,200 persons per hour. The ski area also includes two surface drag lifts (Schlepplifte) on the mountain and a plate lift (Tellerlift) at the valley station. Management of the company changed hands over time: Franz Gleirscher served as managing director from 2009, and in 2023 Leonhard Rasinger took over the position. The business has continued to broaden its offer beyond winter skiing, developing a summer programme that includes a summer toboggan run, a water-play area, the Serleszug tourist train, viewing platforms, a high-moor nature trail and the King Serli nature adventure path, alongside guided hikes such as the free Monday high-moor walk. The alpine huts around the Serles host regular folk-music afternoons under the "Echt Stubai" label. The company operates as a private Austrian limited partnership (GmbH & Co KG) and remains a regionally focused, family-oriented mountain leisure operator.

• 2023

  Leonhard Rasinger takes over as managing director.

• 2009

  Franz Gleirscher becomes managing director.

• 2003

  Chairlift replaced by a single-cable circulating gondola with 1,998 m inclined length and 1,200 p/h capacity.

• 1970

  Serleslift opens on 20 December as a single-seat chairlift.

Year-round family mountain-experience destination at the foot of the Serles in the Stubaital.

• Serlesbahn gondola

  Single-cable circulating gondola, 1,998 m inclined length, 1,200 persons/hour.

• Summer toboggan run

  Summer luge track at the Serlesbahnen.

• Serleszug

  Small tourist train ride.

• Water-play area

  Water play area for families.

• King Serli's nature adventure path

  Themed nature trail.

• Winter ski lifts

  Two drag lifts on the mountain and a plate lift at the valley station.

1. 1Serlesbahnen | Bergerlebnis für die ganze Familie | stubai.atstubai.at
2. 2Serlesbahnen – Wikipedia (German)de.wikipedia.org
3. 3Serleslifte Mieders Bergbahnen Gesellschaft m.b.H. & Co KG – Wikidatawikidata.org