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Serge Pun & Associates

Serge Pun & Associates, also known as SPA Group, is a Myanmar-based diversified conglomerate founded by Serge Pun.

Last updated August 31, 2026

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Overview

Serge Pun & Associates, commonly known as SPA Group, is a diversified Myanmar conglomerate founded by Serge Pun. The group began in Hong Kong in 1983 as an investment holding and operating company and was registered in Myanmar in 1991. Its activities span several parts of the Myanmar economy, including automobiles, real estate, retail, luxury tourism, agriculture, financial services, healthcare, education, manufacturing, and trading. The group operates through a portfolio of subsidiaries and affiliated businesses rather than through a single consumer-facing product line. Reference material describes SPA Group as having eight core sectors and approximately 25 subsidiaries. This structure gives the organization exposure to both business-to-business and consumer markets. Its portfolio includes financial services through Yoma Bank, investment activities through First Myanmar Investment, automotive operations through SPA Motors, aviation-related services through FMI Air, healthcare through Pun Hlaing International Hospital, education through Pun Hlaing International School, and manufacturing, trading, and consumer-oriented businesses through other subsidiaries. First Myanmar Investment, generally referred to as FMI, is the group’s flagship company. FMI was established in 1992 and is described as one of Myanmar’s first publicly traded companies. Its presence provides SPA Group with a significant public-market vehicle while the broader group continues to operate across privately held subsidiaries and operating companies. The group’s portfolio also includes Successful Goal Trading, Convenience Prosperity Company, Yoma Yarza Manufacturing, and JJ-PUN Trading Company Limited. SPA Group’s positioning is that of a locally rooted, multi-sector investment and operating group. Rather than concentrating on one industry, it has built a broad platform intended to participate in sectors connected to Myanmar’s urban development, consumption, finance, mobility, tourism, healthcare, education, and production needs. The group’s Myanmar registration followed its initial Hong Kong formation, reflecting its cross-border origins and its subsequent emphasis on operating in Myanmar. The available reference material identifies the group’s major sectors and subsidiaries but does not provide sufficiently detailed current information about its ownership structure, website, executive roster, financial performance, or the current operating status of every subsidiary. Those details therefore remain unfilled in this dossier.

History

Serge Pun & Associates was founded by Serge Pun in Hong Kong in 1983. It began as an investment holding and operating company, establishing the organizational foundation for a group that would later develop a broad presence in Myanmar. The group was registered in Myanmar in 1991, marking an important step in its transition from a Hong Kong-founded enterprise into a Myanmar-centered business organization. In 1992, the group established First Myanmar Investment, commonly known as FMI. FMI became the group’s flagship company and is described as one of Myanmar’s first publicly traded companies. Its creation gave the wider SPA Group a publicly traded investment platform while the group continued to develop and operate businesses through a wider network of subsidiaries. Over time, SPA Group expanded into multiple sectors of the Myanmar economy. Its portfolio came to include automobiles, real estate, retail, luxury tourism, agriculture, and financial services, as well as healthcare, education, manufacturing, and trading. The group’s financial-services interests include Yoma Bank, while its other operating businesses include SPA Motors, FMI Air, Pun Hlaing International Hospital, Pun Hlaing International School, Yoma Yarza Manufacturing, Successful Goal Trading, Convenience Prosperity Company, and JJ-PUN Trading Company Limited. The group’s development model has been based on diversification through subsidiaries and affiliated operating companies. This has allowed SPA Group to participate in sectors with different demand patterns, ranging from banking and property to consumer services, transport, healthcare, and education. Reference material characterizes the group as operating across eight core sectors with approximately 25 subsidiaries. The available source material does not provide a complete chronology of later expansions, divestments, ownership changes, financial results, or current leadership appointments. Accordingly, this history records only the founding, Myanmar registration, establishment of FMI, and the documented broadening of the group’s sector portfolio.

  • 1992

    First Myanmar Investment established

    [1]

    First Myanmar Investment was established as the group’s flagship company and became one of Myanmar’s early publicly traded companies.

  • 1991

    Registered in Myanmar

    [1]

    The group was registered in Myanmar, establishing the corporate basis for its later Myanmar-centered operations.

  • 1983

    Group founded in Hong Kong

    [1]

    Serge Pun founded Serge Pun & Associates in Hong Kong as an investment holding and operating company.

Products and positioning

A Myanmar-focused diversified conglomerate and investment-operating group with businesses across finance, property, mobility, retail, tourism, agriculture, healthcare, education, manufacturing, and trading.

  • Investment and publicly traded holding company · 1992

    First Myanmar Investment

    First Myanmar Investment, or FMI, is the flagship company associated with SPA Group. Established in 1992, it is described as one of Myanmar’s first publicly traded companies and serves as a major investment vehicle within the group’s broader portfolio.

  • Banking and financial services

    Yoma Bank

    Yoma Bank is SPA Group’s banking and financial-services business. It represents the group’s participation in Myanmar’s formal financial sector within a portfolio otherwise spanning property, mobility, retail, tourism, healthcare, and manufacturing.

  • Automobiles and automotive services

    SPA Motors

    SPA Motors is the group’s automotive business. It contributes to SPA Group’s mobility and vehicle-related activities in Myanmar, although the available reference does not specify the brands, models, distribution arrangements, or service network associated with the operation.

  • Aviation and air services

    FMI Air

    FMI Air is an aviation-related subsidiary listed within SPA Group’s portfolio. The supplied reference identifies the company but does not provide sufficient detail about its routes, fleet, commercial model, or current operations.

  • Healthcare

    Pun Hlaing International Hospital

    Pun Hlaing International Hospital represents SPA Group’s healthcare offering. It extends the group beyond finance and commercial businesses into clinical and hospital services in Myanmar.

  • Education

    Pun Hlaing International School

    Pun Hlaing International School is the group’s education business. Its inclusion in the portfolio reflects SPA Group’s participation in private or international-oriented schooling alongside healthcare, property, finance, and other services.

  • Manufacturing

    Yoma Yarza Manufacturing

    Yoma Yarza Manufacturing is the group’s identified manufacturing subsidiary. The available source does not specify its product categories, production sites, capacity, or principal customers.

  • Trading

    Successful Goal Trading

    Successful Goal Trading is a trading company included among SPA Group’s subsidiaries. Further details about its merchandise, markets, and operating scope are not provided in the available reference.

  • Retail and consumer services

    Convenience Prosperity Company

    Convenience Prosperity Company is listed as one of SPA Group’s subsidiaries and is associated with the group’s retail or consumer-oriented activities. The supplied reference does not describe its specific stores, brands, or product range.

  • Trading

    JJ-PUN Trading Company Limited

    JJ-PUN Trading Company Limited is a trading subsidiary identified in the group’s portfolio. No additional reliable details about its products, geographic coverage, or current activities are supplied.

Sources1 sources

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