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SERENIT S.p.A.

SERENIT S.p.A., trading as Serenit Energia, is an Italian gas and electricity supplier built around personalised, family-style customer consulting.

Last updated September 29, 2026

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Overview

SERENIT S.p.A., which markets itself as Serenit Energia, is an Italian energy supply company focused on the retail and small-business gas and electricity market. Its public positioning is built less on being the cheapest utility and more on being a personal, transparent and trustworthy energy advisor. The company describes itself as born from the entrepreneurial spirit of an Italian family, and it presents that family ethos as the foundation of its commercial relationship with customers. The core of the Serenit Energia proposition is the personal consultant. Rather than routing customers through a generic call centre, the company promises each client a dedicated, trained advisor who knows the market, the regulations and the procedures, and who remains the same contact over time. This advisor is meant to act like a tailor, creating a bespoke offer — an "offerta su misura" — shaped around the customer's actual consumption and needs. Serenit Energia addresses private individuals, families, apartment buildings (condomini) and businesses, offering gas and electricity contracts under this consultative model. Transparency is the second pillar of the brand's messaging. Serenit Energia states that its bills contain no hidden clauses and no unpleasant surprises, and that its invoices are detailed enough for customers to monitor costs and consumption while keeping the line items as simple as possible to understand. The company also emphasises customer service commitment, promising fast and competent support in a complex and constantly evolving energy market. It goes as far as to say that if it cannot save a customer money, it will leave them with their existing supplier and contact them again when market conditions allow. SERENIT S.p.A. is an Italian company, and its official website operates under the .it domain. Public information about the firm is relatively limited: Wikidata records it simply as an Italian company, and the company's own site is the main source for its brand story and service model. Its market is Italy, and its products are domestic and business gas and electricity supply contracts sold through a personalised advisory channel rather than a mass-market, price-led campaign.

History

SERENIT S.p.A. is an Italian company operating in the energy supply sector under the commercial name Serenit Energia. Publicly available information about its corporate history is sparse: Wikidata classifies it simply as an Italian company, and the company's own website presents its identity and values rather than a detailed chronology of founding, ownership changes or expansion. According to its website, Serenit Energia was born from the entrepreneurial spirit of an Italian family, and the company frames its business around the solid principles associated with a family: transparency, reliability and commitment. From this starting point it built a gas and electricity supply business aimed at Italian retail customers — private individuals, families, condominiums and companies — rather than at large industrial clients. The company's distinctive strategic choice has been to organise its sales and customer care around a personal consultant model. Instead of a centralised call centre, Serenit Energia assigns each customer an expert advisor who is expected to remain their point of contact over time. This advisor is responsible for understanding the customer's needs and constructing a tailored offer, described by the company as an "offerta su misura" — an offer cut to measure, like a tailor's garment. The company states that it aims to establish long-term relationships with clients, in the manner of the best relationships, and that it wants to earn trust through targeted and constant consulting. Serenit Energia also positions transparency as a founding principle. It promises no hidden clauses, no unpleasant billing surprises and no long telephone waits to resolve problems, and it says its invoices are always detailed so that customers can monitor costs and consumption, with line items kept as simple as possible. A further commitment is customer service: in a market the company describes as increasingly complex and governed by constantly evolving rules, it promises fast and competent support covering practical and commercial information such as how to proceed and what things cost. The company's commercial stance includes an unusual confidence statement: it says that if it is unable to save a customer money, it will leave them with their existing supplier and contact them again when market conditions permit. This reflects a relationship-led rather than a hard-sell approach. As of the available evidence, SERENIT S.p.A. remains an active Italian energy supplier with a website at serenitspa.it. No founding year, headquarters city, ownership structure, executive names or financial details are disclosed in the supplied sources, and no major corporate events, campaigns or controversies are documented there. The brand's public identity rests on its family-origin narrative, its personal-consultant sales model and its transparency promises in the Italian gas and electricity market.

Products and positioning

A family-spirited Italian gas and electricity supplier that competes on personalised consulting, transparency and long-term customer relationships rather than on being a mass-market discounter.

  • Gas supply for households

    Natural gas contracts for private customers and families, sold through a personal consultant.

  • Electricity supply for households

    Electricity contracts for private customers and families, sold through a personal consultant.

  • Condominium energy contracts

    Gas and electricity offers tailored to apartment buildings (condomini).

  • Business energy contracts

    Gas and electricity offers for companies, shaped around actual consumption needs.

  • Personal energy consultant service

    A dedicated, trained advisor who remains the customer's contact and builds a tailored offer.

Sources3 sources

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