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SenkaQ

Japanese laundry and lifestyle-services company operating the Coin Laundry Piero franchise chain and SenkaQ-branded trunk rooms.

Last updated September 29, 2026

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Overview

SenkaQ is the consumer-facing brand of Senkaku Co., Ltd. (株式会社センカク), a Japanese company founded in 2016 and headquartered in the Shinjuku Center Building in Nishi-Shinjuku, Tokyo. The company describes its mission as making people's daily lives more convenient, and it has built its business around a "laundry revolution" concept. Its best-known operation is the Coin Laundry Piero (コインランドリーピエロ) franchise chain, which the company says it operates and manages as a franchise with more than 600 stores nationwide in Japan. Alongside the laundromat network, SenkaQ runs an indoor trunk-room (rental storage) business under the name "SenkaQ no Trunk Room Piero," targeting dense urban areas where living space is limited. Beyond laundry and storage, the company operates a devices business that sells and rents equipment such as the "Silver" waste-processing machine for nursing-care providers, and a cleanliness business that uses its laundromat operating know-how to provide one-stop cleaning and inspection of laundry equipment and store premises. Its registered scope of business is broad, covering franchise recruitment and management guidance for coin laundries, store operation and cleaning, purchase and sale of new and used equipment, brokerage of store transfers, sales and rental of freshness-preservation and radio-wave vibration devices, nursing-care equipment sales and rental, cleaning and laundry agency services, interior and construction work, real estate leasing, subleasing and management, non-life insurance agency, trunk room and rental office operation, and electricity retailing. It has an affiliated company, Smile Laundry Systems Co., Ltd. (株式会社スマイルランドリーシステムズ), and an Osaka branch office in the Tosabori area of Nishi-ku, Osaka. The brand is positioned in Japan's self-service laundry and urban storage markets, where it competes through franchise scale and convenience-oriented services. SenkaQ presents itself as a lifestyle-infrastructure company rather than a single-format retailer, extending from coin laundries into storage, care equipment, and facility cleaning. The company is privately held and does not appear to be listed on a stock exchange. Its leadership is associated with Chairman Yoshiyuki Nishiyama (西山由之), who is identified on the company's website as representative director and chairman. The company continues to expand its Coin Laundry Piero network, with new store announcements posted regularly on its official site.

History

Senkaku Co., Ltd. (株式会社センカク), the company behind the SenkaQ brand, was established in 2016 and is headquartered in the Shinjuku Center Building in Nishi-Shinjuku, Tokyo. From its founding, the company framed its purpose around improving everyday convenience for Japanese households, using the slogan of a "revolution" in work and lifestyle. Its core growth engine became the coin laundry sector, where it developed the Coin Laundry Piero (コインランドリーピエロ) franchise. According to the company's own description, it operates and manages this chain as a franchise (FC) business, recruiting franchisees and providing management guidance, and it states that the network has grown to more than 600 stores across Japan. As the laundromat network expanded, Senkaku diversified into adjacent services. It launched an indoor trunk-room business under the SenkaQ name — "SenkaQ no Trunk Room Piero" — aimed at urban areas where residential space is shrinking. It also entered the devices field, handling equipment such as the "Silver" waste-processing machine for nursing-care operators, and created a cleanliness business that applies its laundromat operating know-how to cleaning and inspecting laundry machines and stores on a one-stop basis. The company's registered business scope reflects this diversification, spanning franchise operations, equipment trading, cleaning and laundry agency work, interior and construction contracting, real estate leasing and management, non-life insurance agency, trunk room and rental office operation, and electricity retailing. The company operates through a structure that includes an affiliated company, Smile Laundry Systems Co., Ltd. (株式会社スマイルランドリーシステムズ), and maintains an Osaka branch office in Nishi-ku, Osaka, in addition to its Tokyo headquarters. Leadership is associated with Yoshiyuki Nishiyama, identified as representative director and chairman. Senkaku remains a privately held company and does not appear on a public stock exchange. It continues to add Coin Laundry Piero locations, with the official website regularly publishing notices of new store openings, including numbered stores in its expanding network.

  • 2016

    Senkaku Co., Ltd. is established.

  • Coin Laundry Piero franchise network grows to more than 600 stores nationwide in Japan.

  • Company expands into indoor trunk rooms with "SenkaQ no Trunk Room Piero."

  • Company adds devices business (nursing-care equipment such as "Silver") and cleanliness business.

Products and positioning

Lifestyle-infrastructure and convenience-services brand built around a "laundry revolution," scaling through franchise networks and extending into storage, care equipment, and facility cleaning.

  • Coin Laundry Piero

    Franchise coin laundry chain with more than 600 stores nationwide in Japan.

  • SenkaQ no Trunk Room Piero

    Indoor trunk room (rental storage) service focused on urban areas.

  • Silver

    Waste-processing equipment for nursing-care providers.

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