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Senheng New Retail Berhad

Retailer / private label

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Malaysian consumer electronics retail chain operating over 100 stores and an online store.

Last updated September 15, 2026

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Overview

Senheng® ELECTRIC (KL) SDN. BHD. is described as one of the leading consumer electronics chain stores in Malaysia, operating over 100 stores throughout the country. It was first established in 1989 from a tiny consumer electronics half shop lot and is helmed by the Lim brothers, K.H., K.C. and K.Y. Its online store sells mobiles, tablets, home appliances, computers, home entertainment, kitchen appliances, digital gadgets, smart home and solar solutions, and it lists a wide range of electronics brands.

History

Senheng® was first established in 1989, from a tiny consumer electronics half shop lot set up with stocks worth less than Ringgit Malaysia thirty thousands. It is helmed by the Lim brothers, K.H., K.C. and K.Y., and has grown to become the largest electronics chain store with branches straddling the length and breadth of Malaysia. The company operates over 100 stores spread throughout Malaysia.

Products and positioning

One of the leading consumer electronics chain stores in Malaysia; brand slogan 'Different... Truly Different®'.

Product categories. Mobiles & Tablets · Home Appliances · Computers & Laptops · Home Entertainment · Kitchen Appliances · Digital Gadgets · Smart Home · Solar Solution · Health & Beauty

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