Sendai Aoba Seika Co., Ltd.

Sendai Aoba Seika Co., Ltd. is a Japanese wholesale produce company headquartered at the Sendai City Central Wholesale Market in Wakabayashi-ku, Sendai, Miyagi Prefecture. It specializes in the wholesale distribution of fresh vegetables and fruit (seika), acting as an intermediary between producing regions and consumers. The company was established on October 1, 2021, through the merger of two long-standing market wholesalers: Sendai Chuo Seika Oroshiuri Co., Ltd. (trade name: Sendai-jirushi) and Miyaka Co., Ltd. The registered surviving entity was Sendai Chuo Seika Oroshiuri. The merger combined the strong sales capabilities of the former Sendai-jirushi with Miyaka's extensive connections to agricultural cooperatives nationwide. The first chairman was Kentaro Ando, former president of Sendai-jirushi, while the president was Ryuetsu Sato, former president of Miyaka. The company is described as the largest wholesaler among the major wholesale markets in the Tohoku region, and it is one of the seven constituent issues of the Nikkei Agricultural Newspaper's produce market index, the "Nino INDEX." Sendai Aoba Seika operates within the Sendai City Central Wholesale Market, providing stable supplies of safe and reliable produce. Its stated philosophy emphasizes contributing to the local community by linking production areas and consumers, complying with laws and social norms, and pursuing environmentally and health-conscious initiatives. The company publishes market calendars, sales promotion calendars, and financial announcements on its website, and maintains an Instagram presence for seasonal produce information.

The origins of Sendai Aoba Seika lie in the reorganization of produce wholesaling in Sendai during the early 1960s. In 1960 (Showa 35), the Sendai City Council passed a resolution to establish the Sendai City Central Wholesale Market. Prior to this, in 1957 (Showa 32), the Ministry of Agriculture and Forestry had issued a notice recognizing the disadvantages of multiple wholesalers and requiring that newly opened markets be served by a single wholesaler. Negotiations over the accommodation of wholesalers continued for a long time. Among the produce wholesalers that had been concentrated in the Kawaramachi Market, Nagamachi Market, and Sendai Station area, two companies were taken over by the Miyagi Prefectural Federation of Agricultural Cooperatives, leading to the establishment of Miyaka Co., Ltd. Separately, five companies—Kato Shoten, Abe Taihei Shoten, Yamahira Shoten, Ando Shoten, and Izutsu Seika—jointly established Sendai Chuo Seika Oroshiuri Co., Ltd. Although the operational regulations stipulated a single wholesaler, the market was approved to open with multiple wholesalers for the time being, and in December 1961 (Showa 36), wholesaler operations were officially licensed. Both companies operated within the Sendai City Central Wholesale Market for decades. Sendai Chuo Seika Oroshiuri, known by the trade name "Sendai-jirushi" (仙印), developed strong sales capabilities, while Miyaka built extensive connections with agricultural cooperatives nationwide. On October 1, 2019 (Reiwa 1), Sendai-jirushi absorbed its subsidiary Sendai-jirushi Shoji. On June 11, 2021 (Reiwa 3), Miyaka and Sendai-jirushi announced that they had agreed to integrate their management effective October 1, 2021, and signed a merger agreement. On October 1, 2021 (Reiwa 3), Sendai Chuo Seika Oroshiuri Co., Ltd. and Miyaka Co., Ltd. merged to form Sendai Aoba Seika Co., Ltd. In the corporate registry, Sendai Chuo Seika Oroshiuri was the surviving entity. The first chairman was Kentaro Ando, former president of Sendai-jirushi, and the president was Ryuetsu Sato, former president of Miyaka. The new company aimed to strengthen its management base by combining the sales strength of the former Sendai-jirushi with Miyaka's nationwide JA network. Sendai Aoba Seika is described as the largest wholesaler among the major wholesale markets in the Tohoku region, and it is one of the seven constituent issues of the Nikkei Agricultural Newspaper's produce market index, the "Nino INDEX." The company continues to operate at the Sendai City Central Wholesale Market, publishing market calendars, sales promotion calendars, and financial announcements. As of 2026, the representative director and president is Hirohisa Ando.

• Ministry of Agriculture and Forestry issues notice requiring single wholesaler for newly opened markets.

• Sendai City Council passes resolution to establish Sendai City Central Wholesale Market.

• Miyaka Co., Ltd. established (Showa 36, November).

• Sendai Chuo Seika Oroshiuri Co., Ltd. founded; wholesaler operations officially licensed.

• Sendai-jirushi absorbs its subsidiary Sendai-jirushi Shoji.

• Miyaka and Sendai-jirushi announce management integration and sign merger agreement.

• Sendai Chuo Seika Oroshiuri and Miyaka merge to form Sendai Aoba Seika Co., Ltd.

Largest wholesaler in the Tohoku region's major wholesale markets; a constituent of the Nino INDEX.

• Fresh vegetables

  Wholesale distribution of seasonal vegetables such as Miyagi-grown long onions.

• Fresh fruit

  Wholesale distribution of seasonal fruits including imported lemons from Chile.

1. 1仙台あおば青果株式会社 公式サイトsenaoba.com
2. 2概要／沿革 – 仙台あおば青果株式会社senaoba.com
3. 3お取引について – 仙台あおば青果株式会社senaoba.com
4. 4会社案内 – 仙台あおば青果株式会社senaoba.com
5. 5Sendai Aoba Seika – Wikidatawikidata.org
6. 6仙台あおば青果 – Wikipediaja.wikipedia.org