Semler Gruppen

Semler Gruppen is described on its official website as the umbrella organisation encompassing all business areas within the group, including import of car brands and agricultural machinery, retail businesses and innovative mobility solutions. The same source states that it is the largest player on Denmark's automotive market and a partner to agriculture, with a history going back more than 100 years, approximately 2,800 employees, and representation of brands including John Deere, Porsche, MAN, Audi, Škoda, VW and Holo. According to the group's About page, the story begins in 1917 when brothers Axel and Johannes Semler founded Skandinavisk Motor Co. with their father Eiler Semler; Semler Gruppen itself was founded in 2010 as the umbrella organisation for the entire group.

The official About page states that the story of Semler Gruppen begins in 1917, when brothers Axel and Johannes Semler founded Skandinavisk Motor Co. with their father, Eiler Semler. They initially imported Hudson, Dodge and Firestone tyres. In 1948 the company began importing Volkswagen, and in 1959 VW became the best-selling passenger car in Denmark. In 1951 Porsche was added to the import portfolio. Listed milestones include: 1975, Skandinavisk Motor Co. begins importing Audi; 1990, the company begins to import SEAT; 1999, Skandinavisk Motor Co. signs an importer contract with ŠKODA; 2003, Skandinavisk Motor Co. becomes a dealer for Bentley and Lamborghini; 2010, Semler Gruppen is founded as the umbrella organisation for the entire group; 2015, Semler Innovation is launched, Semler Agro is founded, and Semler Gruppen becomes an importer of Ducati; 2017, the first year of activities in Holo and Connected Cars; 2019, establishment of Volkswage[n] (text truncated in source). The homepage adds that Semler Gruppen is the umbrella organisation encompassing all business areas within the group, including import of strong car brands and agricultural machinery, retail businesses and innovative mobility solutions, with a history going back more than 100 years.

Largest player on Denmark's automotive market and a reliable partner for agribusinesses.

Product categories. Automotive import · Automotive retail · Agricultural machinery · Mobility solutions

1. 1Semlersemler.dk
2. 2About Semler Gruppen | Semlersemler.dk
3. 3Semler Gruppenwikidata.org