Selva Mágica
Selva Mágica was a Mexican amusement park in Guadalajara, Jalisco, operating from 1988 until its closure in 2026.
Last updated September 27, 2026
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Overview
Selva Mágica was a Mexican amusement park located in Guadalajara, Jalisco, Mexico. Founded in 1988, it was one of the largest amusement parks in western Mexico and became an emblematic attraction in the city of Guadalajara until its definitive closure in 2026. The park was managed and operated by The Dolphin Company. It offered a wide range of attractions, including children's rides, family rides, extreme rides, and other attractions such as a snow zone, bird and dolphin shows, a marine world, and dolphin swimming experiences. The park also collaborated with local educational programs, offering activities focused on environmental conservation and outdoor didactic learning. Its most popular attraction was Titán, the largest roller coaster in western Mexico, which featured six slopes and an inclined curve, offering views of parts of the Guadalajara Zoo. Another notable coaster was Bullet, a Schwarzkopf GmbH roller coaster designed by Werner Stengel, which opened on December 19, 2013, after being purchased from Flamingo Land Resort in the United Kingdom. The park's closure was announced by Selva Mágica Servicios Compartidos para el Entretenimiento, S.A. de C.V. (SECOEN), the operating company, as part of a global restructuring of the group to which it belongs. The announcement expressed gratitude to generations of families from Guadalajara and clarified that Selva Mágica was an independent company, separate from the Guadalajara Zoo, though it acknowledged the zoo's early support. The park closed while fully complying with its obligations to its collaborators.
History
Selva Mágica was founded in 1988 in Guadalajara, Jalisco, Mexico. It was inaugurated in the 1980s and consolidated as an emblematic attraction in the city. The park was managed and operated by The Dolphin Company and was one of the largest amusement parks in western Mexico. It collaborated with local educational programs, offering activities focused on environmental conservation and outdoor didactic learning. Over the decades, it became a beloved destination for families in Guadalajara. In 2013, the park added the Bullet roller coaster, a Schwarzkopf GmbH model designed by Werner Stengel, purchased from Flamingo Land Resort in the United Kingdom, which opened on December 19, 2013. The park continued to operate until its definitive closure in 2026. The closure was announced by Selva Mágica Servicios Compartidos para el Entretenimiento, S.A. de C.V. (SECOEN), the operating company, as part of a global restructuring of the group to which it belongs. The announcement expressed gratitude to visitors, families, and collaborators, and clarified that Selva Mágica was an independent company, separate from the Guadalajara Zoo, though it acknowledged the zoo's early support. The park closed while fully complying with its obligations to its employees.
- 2026
Park closed definitively as part of a global restructuring of its group.
- 2013
Bullet roller coaster opened on December 19, 2013.
- 1988
Selva Mágica founded in Guadalajara, Jalisco, Mexico.
Products and positioning
One of the largest amusement parks in western Mexico and an emblematic tourist reference in Guadalajara.
Titán
The largest roller coaster in western Mexico, with six slopes and an inclined curve, offering views of the Guadalajara Zoo. It was the park's most popular attraction.
Bullet
A Schwarzkopf GmbH roller coaster designed by Werner Stengel, purchased from Flamingo Land Resort in the United Kingdom. It opened on December 19, 2013. Height: 39.9 m; max speed: 80.5 km/h; height restriction: 1.40 m; capacity: 1400 people/h; duration: 40 s; colors: yellow, white, and red; cars per train: 5 or 6; acceleration type: tire propulsion.
Plaza Sésamo
Children's area.
Dolphin swimming
Interactive dolphin experience.
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