Selfwealth

Selfwealth is an Australian online investing platform. It was founded in 2012 as a community for investors to discuss share market investing, and later became one of the first and most popular platforms to bring simple, flat-fee online investing to everyday Australians. It became a publicly listed company on the Australian Securities Exchange in 2017. In 2025 it transitioned to become a privately held entity under Syfe. The platform offers flat-fee brokerage of $9.50 per trade (AU and US), CHESS-sponsored investing, an intuitive mobile and desktop platform, and auto-invest features. It also offers a Selfwealth Premium subscription with features such as live stream pricing, tracking top investor holdings, and exclusive stock reports powered by London Stock Exchange Group (LSEG).

Selfwealth was founded in 2012, initially formed as a community for investors to facilitate discussion around investing on the share market. It soon became one of the first and most popular platforms to bring simple, flat-fee online investing to everyday Australians. In 2017, Selfwealth became a publicly listed company on the Australian Securities Exchange, allowing the company to grow while providing a high degree of transparency and governance. By 2024, it had grown to over 129,000 Australian investors. In 2025, Selfwealth entered a new chapter of globalisation as it transitioned to become a privately held entity under Syfe.

Australia’s leading low-cost investing platform

• Flat-fee brokerage

  $9.50 flat-fee brokerage per trade (AU and US).

• CHESS-sponsored investing

  HIN-based structure allowing full ownership of Australian investments without a custodian in between.

• Auto-invest

  Invest smaller amounts regularly to stay disciplined and benefit from dollar-cost averaging.

• Selfwealth Premium

  Subscription with exclusive features and trading insights, including live stream pricing, tracking top investor holdings, and exclusive stock reports powered by LSEG.

1. 1Selfwealth by Syfe - Take Control of Your Wealth Creationselfwealth.com.au
2. 2About Selfwealth by Syfe | Australia’s trusted investing platformselfwealth.com.au
3. 3Premium subscriptions | Selfwealth by Syfeselfwealth.com.au