Segmüller

Segmüller is a German furniture retailer and furnishing company founded by Hans Segmüller in 1925 in Friedberg, near Augsburg. Its roots are in upholstery craftsmanship: the company initially made upholstered furniture frames and later expanded into upholstered furniture production. It has grown into a family-owned retail business with physical furniture stores, an online shop, its own upholstered-furniture production, and a logistics operation. The company sells furniture and home-furnishing products for a range of rooms and needs. Its website features categories including garden furniture, sofas and couches, beds, dining tables, chairs, storage furniture, lighting, and home textiles. Its assortment also spans kitchens and other household furnishing categories. Segmüller says it selects products from established manufacturers as well as offering furniture made in its own production. Its services include furnishing advice, delivery and assembly, financing, click and collect, and customer support. Segmüller serves customers in Germany through seven furniture stores and its online shop, which it launched in 2013. The company also operates SEGMÜLLER CONTRACT, a specialist unit for furnishing business customers and larger projects. Its official company page describes around 4,000 employees, five logistics centres, and its own upholstered-furniture production. The family-owned company presents its market position around breadth of choice, quality, advice, service, and a low-price guarantee.

Segmüller was founded in Friedberg, near Augsburg, in 1925 by Hans Segmüller. The company began with upholstery-related craftsmanship, making frames for upholstered furniture. By around the end of the 1940s, it had also begun producing upholstered furniture, building a manufacturing base that remained an important part of the business. The company entered furniture retail with a store on Munich’s Kaufingerstraße in 1954. It then opened a store on Nuremberg’s Breite Gasse in 1956 and one at Frankfurt’s Konstablerwache in 1959. Hans Segmüller developed the business with his sons Hans, Peter, and Paul into a large furniture retail group. The company’s development thus combined its own production with a growing network of furniture stores. The family’s ownership continued into a third generation. The company is reported to have been in the hands of the third-generation family members Johannes, Florian, and Andreas Segmüller since 2012. In 2013, Segmüller entered online retail with its own online shop, extending its customer offer beyond its physical stores. The current website presents the online shop as part of a combined shopping and furnishing-advice experience. The company’s public profile also included advertising partnerships: comedian Willy Astor appeared in several Segmüller radio commercials in 2015, and Thomas Gottschalk became an advertising partner in 2016. That same year, Hans, Peter, and Paul Segmüller received the Bavarian Founder Award in the Lifetime Achievement category. Segmüller’s current official company information describes a business with seven furniture stores, five logistics centres, its own upholstered-furniture production, and an online shop, with around 4,000 employees. Its named store locations are Friedberg, Parsdorf, Weiterstadt, Pulheim, Mannheim, Nuremberg, and Stuttgart. In addition to retailing furniture and household furnishings, the company serves business customers through SEGMÜLLER CONTRACT, which undertakes furnishing projects with services spanning needs assessment, planning, and logistics. The company remains a family business and presents its offer around product range, quality, advice, service, and price.

• 2016

  Thomas Gottschalk becomes an advertising partner; the Segmüller family founders receive the Bavarian Founder Award for Lifetime Achievement

• 2015

  Willy Astor appears in Segmüller radio commercials

• 2013

  Segmüller launches its online shop

• 2012

  The company is reported to be in the ownership of third-generation family members

• 1959

  Store opens at Frankfurt’s Konstablerwache

• 1956

  Store opens on Nuremberg’s Breite Gasse

• 1954

  First furniture store opens on Munich’s Kaufingerstraße

• 1949

  The company expands from upholstery frames into upholstered furniture production by the end of the 1940s

• 1925

  Hans Segmüller founds the company in Friedberg

A family-owned German furniture retailer emphasizing broad furnishing choice, quality, expert advice, service, its own production, and a low-price guarantee.

• Furniture and home furnishings

  Retail assortment includes furniture for living, dining, sleeping, kitchen, garden, and other household settings, plus lighting and home textiles.

• Own upholstered-furniture production

  The company reports operating its own upholstered-furniture production.

• SEGMÜLLER CONTRACT

  A specialist unit providing furnishing projects and related planning and logistics for business customers.

1. 1SEGMÜLLER | Möbelhaus & Onlineshopsegmueller.de
2. 2SEGMÜLLER Serviceleistungen - so macht Einkaufen Spaßsegmueller.de
3. 3Über unser Familienunternehmen | SEGMÜLLERsegmueller.de
4. 4SEGMÜLLER Contract B2B | Möbel für Geschäftskundensegmueller.de
5. 5Segmüller (Unternehmen)de.wikipedia.org
6. 6Segmüllerwikidata.org