Sega Xd
A gamification company that solves corporate and social issues using entertainment know-how cultivated through Sega's game development.
Last updated September 2, 2026
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Overview
Sega Xd is a gamification company that applies Sega's entertainment knowledge to solve corporate and social issues. It offers experience design and marketing platform businesses, and provides services such as DX consulting, UI/UX design, web/app development, prototyping, xR content development, and marketing support. The company also develops products like CRM solution GameBox, ad network NoahAD, and digital comic distribution platform MANGA DRIVE.
History
Sega Xd was established in 2016, and its representative director and CEO is Makoto Ito, who has been a director since its founding. In July 2020, it implemented a third-party allotment with the Dentsu Group as the underwriter, merging Sega's knowledge with Dentsu Group's knowledge to enable total service solutions.
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