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SEG Automotive

German manufacturer of starter motors, generators, e-machines and eBike drive systems.

Last updated September 11, 2026

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Overview

SEG Automotive describes itself as a global supplier of powertrain components, known for starter motors, generators and e-machines for applications ranging from eBikes and light electric mobility to passenger cars and commercial vehicles. The company states that its history began with the invention of the first starter motors and generators, and that it is the inventor of Start/Stop and a pioneer of 48V mild hybridization. It also offers R&D services including software development, product design and EV drives & powertrain components, and provides eBike drive systems with dealer support.

History

SEG Automotive states that its company history began with the invention of the first starter motors and generators, and that since 1914 mobility starts with SEG Automotive. More than 100 years ago, its starter motors and generators revolutionized how vehicles are used in everyday life. The company describes itself as the inventor of Start/Stop and a pioneer of 48V mild hybridization.

Products and positioning

Global supplier of powertrain components and technology leader in the automotive sector.

  • BLM eBike drive system

    A complete e-bike system combining motor, battery, displays, controls and connectivity for a premium riding experience. Compact. Lightweight. Powerful. Made in Europe.

  • REDRIVE

    SEG Automotive and FERSA (co-engineering) developed a concept for the remanufacturing of high-voltage electric drive unit like the one for Tesla cars.

Sources5 sources

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