Seemotion
Dutch leadership and team coaching firm founded by Raymond Honings, working with leaders and teams across four continents.
Last updated September 29, 2026
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Overview
Seemotion is a Dutch leadership and team coaching firm founded and led by Raymond Honings. Operating from the Netherlands, it provides coaching, team coaching, workshops, and longer training programs for leaders and organizations, with a stated focus on making unspoken team dynamics visible so that real change becomes possible. The firm describes its core approach as creating movement from the core: rather than offering quick fixes, it diagnoses what is really happening, builds rituals that stick, and works toward self-reliance in teams. Seemotion's founder, Raymond Honings, began his career as a software developer and spent 17 years at Capgemini, rising from developer to Global Curriculum Director and head of department. He started his independent practice in 2011, initially through a network request from Adidas, and has since guided more than 1,000 leaders and teams. The firm says it has worked with clients including Adidas, ASML, AXA, and Lebara, and that its reach spans the United States, Europe, the Middle East, and Asia. It describes itself as 100% referral-driven, having never relied on cold acquisition. Seemotion offers four main ways of working: individual coaching for leaders who carry too much, team coaching for teams that want to perform as a system, workshops for teams that need to break through, and training and programs for organizations seeking sustainable growth. The firm positions its work as behavior change that is anchored and measurably contributes to KPIs, rather than one-off training. Its stated method moves through diagnosis, system rituals, and self-reliance. As a small, founder-led practice, Seemotion operates as a private business rather than a listed company. Its public presence centers on its website and the personal profile of its founder, and its brand identity is closely tied to Honings's combination of 30 years of international experience with a direct, human approach.
History
Seemotion is the independent coaching practice of Raymond Honings, a Dutch leadership and team coach. Honings began his career as a software developer and spent 17 years at Capgemini, from 1996 to 2012, progressing from developer to head of department and Global Curriculum Director. He also organized international business events and earned the highest global certification as a software engineer. In 2011, Honings started his independent practice, initially through a network request from Adidas. He built the business entirely through referrals, never using cold acquisition, and developed leadership and team programs delivered in the United States, Europe, and Asia. Over time he guided more than 1,000 managers. From 2010 to 2023, Honings was co-owner of Koers Bedrijfspsychologie, a business psychology firm. There he moved from coach and sparring partner to co-owner, maintained profitability during the coronavirus period, built a self-organizing team, and increased productivity by 30% in two years. Seemotion's public materials describe a method built on three steps: diagnosis of what is really happening, system rituals that stick, and self-reliance. The firm offers coaching, team coaching, workshops, and training programs, and says it has worked with clients including Adidas, ASML, AXA, and Lebara. Its reach is described as spanning four continents: the United States, Europe, the Middle East, and Asia. Honings holds certifications including Certified Team Performance Coach (CTPC) from Team Coaching International and is an organization facilitator trained at the Bert Hellinger Institute.
- 2023
Honings concludes his co-ownership of Koers Bedrijfspsychologie.
- 2012
Honings concludes his career at Capgemini, having risen to head of department and Global Curriculum Director.
- 2011
Honings starts his independent practice, initially through a network request from Adidas.
- 2010
Honings becomes co-owner of Koers Bedrijfspsychologie.
- 1996
Raymond Honings begins his 17-year career at Capgemini as a software developer.
Products and positioning
Making the invisible visible and changeable; behavior change anchored in organizations rather than one-off training.
Coaching
For leaders who carry too much; helps move from urgency to presence so the team carries what it should.
Team Coaching
For teams that want to perform as a system; focuses on dynamics, blind spots, and shared ownership.
Workshops
For teams that want to break through; half-day or two-day sessions to make friction discussable and build new rhythms.
Training & Programs
For organizations that want sustainable growth; behavior change anchored and measurably contributing to KPIs.
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