Seeing Machines

Seeing Machines is an Australian technology company that designs computer-vision and artificial-intelligence systems for detecting and responding to human fatigue, distraction and inattention, principally in driving and operating contexts. Founded in Canberra in 2000 by Ken Kroeger, the company grew out of research into eye-tracking and gaze-based human-machine interaction and repositioned itself around driver-monitoring technology as automotive safety regulation and consumer demand for advanced driver-assistance systems expanded. The company's core offering is its FOVIO driver-monitoring system (DMS) and occupant-monitoring system (OMS) platform, built on proprietary eye-tracking and facial-analysis algorithms and delivered to automotive OEMs and Tier-1 suppliers as embedded software and camera-based hardware. Seeing Machines also sells Guardian, an aftermarket fatigue and distraction monitoring product for commercial fleets, mining, and transport operators, and provides associated monitoring and analytics services. Its technology has been used in mining haul trucks, long-haul trucking and, increasingly, in passenger vehicles as regulators in Europe and elsewhere mandate driver-monitoring for new cars. Seeing Machines is publicly listed on the Australian Securities Exchange under the ticker SEE, with significant operations in the United Kingdom and the United States alongside its Australian base. The company has partnered with major automotive semiconductor and Tier-1 suppliers to embed its algorithms in production vehicles, and it competes in the automotive DMS/OMS space with firms such as Smart Eye and Cipia. Its positioning rests on deep eye-tracking IP, regulatory tailwinds and a dual automotive-plus-aftermarket business model.

Seeing Machines was founded in 2000 in Canberra, Australia, by Ken Kroeger, emerging from research into eye-tracking and gaze-based computer interaction. Early work focused on human-machine interaction and attention measurement, including applications in aviation, automotive research and medical contexts. The company listed on the Australian Securities Exchange (ASX: SEE) in the 2000s, giving it access to public capital to commercialise its eye-tracking IP. During the 2010s Seeing Machines pivoted decisively toward driver monitoring. Its FOVIO platform, built on real-time facial feature tracking and AI-based classification of fatigue and distraction, was adapted for automotive-grade embedded deployment. The company secured design wins with automotive OEMs and Tier-1 suppliers, and its technology entered production vehicles. In parallel, it built the Guardian business, an aftermarket camera-and-analytics system used by mining companies and commercial fleets to detect driver fatigue in real time and alert remote monitoring centres. Regulatory developments in Europe, where the General Safety Regulation requires driver drowsiness and distraction warning systems in new vehicles, and similar moves in China and elsewhere, created a structural tailwind for the automotive DMS market. Seeing Machines expanded its engineering and commercial presence in the United Kingdom and the United States, and deepened partnerships with semiconductor suppliers to integrate its algorithms into automotive system-on-chip platforms. The company has continued to invest in occupant monitoring, which extends sensing from the driver to all vehicle occupants, and in AI-based sensing for broader transport and fleet applications.

• 2000

  Founded in Canberra, Australia by Ken Kroeger

• Listed on the Australian Securities Exchange under ticker SEE

• Launched FOVIO automotive driver monitoring platform

• Guardian aftermarket fleet fatigue monitoring deployed in mining and transport

Specialist provider of automotive-grade eye-tracking and AI driver/occupant monitoring, positioned at the intersection of regulatory safety mandates and fleet risk management.

• FOVIO DMS

  Automotive-grade driver monitoring system using camera-based eye and face tracking to detect fatigue and distraction.

• FOVIO OMS

  Occupant monitoring system extending sensing to all vehicle occupants.

• Guardian

  Aftermarket fatigue and distraction monitoring for commercial fleets with remote monitoring services.

• 2026-08-18

  Seeing Machines launches Physical AI Platform for humanoid robots[2]Seeing Machines推出面向人形机器人的Physical AI平台channellife.com.au

  Reported: 2026-08-17

  Seeing Machines Limited announced the launch of its Physical AI Platform, which applies its Human-Centred AI design philosophy to robotics and industrial automation, building on its driver and occupant monitoring technology deployed in more than eight million vehicles.

• 2022-01-06

  Seeing Machines and Ambarella announce strategic partnership[3]Seeing Machines与Ambarella宣布建立战略合作关系themarketreporter.co.uk

  Reported: 2022-01-06

  Seeing Machines announced a collaboration with Ambarella to bring integrated ADAS and occupant and driver monitoring solutions to market. The companies said the partnership would use their respective skills, products, and experience to develop driver and occupant monitoring systems.

• 2021-11-23

  Seeing Machines raises US$41 million through share placing[4]Seeing Machines通过配售股份筹集4100万美元themarketreporter.co.uk

  Reported: 2021-11-23

  Seeing Machines raised gross proceeds of US$41 million through an oversubscribed share placing, exceeding its target by US$1 million. The company said the funds would accelerate growth and rollout of its driver monitoring system and support expansion into other transport sectors. Magna International invested US$10 million in the issue.

• 2021-01-27

  Seeing Machines and Qualcomm agree to design a driver monitoring system[5]Seeing Machines 与 Qualcomm 同意设计驾驶员监控系统themarketreporter.co.uk

  Reported: 2021-01-27

  Seeing Machines said it had agreed to partner with Qualcomm to design a driver monitoring system incorporating Seeing Machines' cabin monitoring technologies. The companies will also work to optimize the technology stack for Qualcomm's Snapdragon Automotive Cockpit Platform architecture and acceleration hardware.

1. 1Seeing Machines official websiteseeingmachines.com
2. 2Seeing Machines推出面向人形机器人的Physical AI平台channellife.com.au
3. 3Seeing Machines与Ambarella宣布建立战略合作关系themarketreporter.co.uk
4. 4Seeing Machines通过配售股份筹集4100万美元themarketreporter.co.uk
5. 5Seeing Machines 与 Qualcomm 同意设计驾驶员监控系统themarketreporter.co.uk
6. 6Seeing Machines launches Physical AI platform | Company Announcement | Investegateinvestegate.co.uk
7. 7Seeing Machines launches Physical AI Platform to power the next generation of humanoid robotsprnewswire.com
8. 8Seeing Machines Launches Physical AI Platform to Power the Next Generation of Humanoid Robots | iTWireitwire.com