Seeberger

Seeberger is a German food company and consumer brand whose roots date to 1844, when merchant Christoph Seeberger opened a colonial-goods shop in Ulm and began importing spices, coffee, and tea. The business later added coffee roasting and, over time, became associated particularly with nuts and dried fruit. The supplied company history describes Seeberger as a family-owned business headquartered in Ulm, Germany. It does not identify a current individual owner or parent company. The company imports, processes, and distributes nuts, dried fruit, and coffee. Its consumer-facing range includes individual nuts such as almonds, nut and fruit mixes, and snack products including oat bars. Its online shop also offers larger packs, gift selections, toppings, and new or promotional products. Seeberger’s official company page presents its offer around natural products and snack enjoyment, while the product pages show nuts available both for snacking and for uses such as baking and cooking; the range also includes almond butter. Seeberger also serves business customers. The supplied company description identifies a professional coffee and tea business for catering and corporate customers, with coffee, tea, chocolate drinks, vending machines, and related services. It names Seeberger Professional as the business-facing offer and lists coffee labels including Black Label, Gold Label, Silver Label, Green Label, Giulio Caffè, and Orang Utan Kaffee. The company’s activities also include the Seeberger Genusswelt in Ulm, with a shop, café, training centre, event spaces, courses, and events. The company exports to more than 60 countries; the supplied description names France, Austria, and Switzerland among important export markets. It reports that Seeberger opened offices in France and China in 2014. Its official online shop is in German and offers delivery information, email and WhatsApp subscriptions, and consumer promotions. The company describes its brand promise through natural quality, enjoyment, and care. The supplied history also reports packaging changes, long-standing supplier relationships, and support for projects in growing regions as part of its sustainability efforts. Seeberger remains an active German food business; the available evidence does not establish its current executive roster or detailed present-day ownership.

Seeberger’s history begins in 1844, when merchant Christoph Seeberger opened a colonial-goods shop in Pfluggasse, Ulm, and began importing spices, coffee, and tea. In 1882, his son Friedrich expanded the business by opening a large coffee-roasting operation at Ulm’s marketplace, as coffee was developing from a luxury into a widely consumed drink. In 1902, the growing company moved to larger premises in Kronengasse. Friedrich Seeberger Jr. took over the business in 1924. After the First World War, the coffee market largely collapsed. The company avoided bankruptcy by selling other foodstuffs, including lentils and ammonium carbonate (hirschhornsalz). When Friedrich Seeberger died, his children were still minors. In 1949, Julius Rohm, who was not a member of the Seeberger family, joined the partnership. Initially focused on consolidation, Rohm shifted the business from 1952 toward coffee and dried-fruit imports. The company had only five employees at that point, according to the supplied account. Seeberger moved to new premises in Neu-Ulm in 1963. Julius Rohm Jr. joined in 1975. In March 1983, the business moved to a newly built site in Ulm’s Donautal industrial district. In 1984, Rohm introduced an employee participation system based on profit-sharing rights; the account also notes employee savings intended to supplement later retirement income for long-serving staff. Ralph Beranek joined management in 1996. Clemens Keller, Julius Rohm’s nephew, joined in 2001 and became a personally liable partner in 2003. Julius Rohm Jr. left management in 2012, the same year the company changed its legal form from a KG partnership to a GmbH limited-liability company. Seeberger strengthened its export business during the 2010s. It opened an automated raw-material warehouse and new office and laboratory facilities at Ulm in 2013. In 2014, it supplied more than 65 countries, with exports accounting for 20 percent of business according to the supplied account, and opened offices in France and China. The company started building a multifunctional facility in 2018. In 2021, it opened the Seeberger Genusswelt, combining a shop, café, training centre, and event facilities. The company invested in building a new nut-roasting facility in 2023. The supplied company description identifies three broad areas of activity: trading in nuts and dried fruit; professional coffee and tea, including services for catering and corporate customers; and the Genusswelt visitor and consumer offer. Its trading operation handles a range of dried-fruit and nut products sourced from many countries. The professional business includes coffee, tea, chocolate drinks, vending machines, and related services. The company also describes supplier relationships, checks on producers, packaging changes, and local projects in growing regions as elements of its sustainability work. The evidence identifies Seeberger as an active, family-owned German company based in Ulm, but does not establish a current owner or present-day leadership roster.

• 2023

  Investment in a new nut-roasting facility

• 2021

  Seeberger Genusswelt opens

• 2018

  Multifunctional facility construction begins

• 2014

  Offices open in France and China

• 2013

  Automated warehouse and new facilities open

• 2012

  Company changes legal form

• 2003

  Clemens Keller becomes personally liable partner

• 2001

  Clemens Keller joins the company

• 1996

  Ralph Beranek joins management

• 1984

  Employee participation system introduced

• 1983

  Move to Donautal site

• 1975

  Julius Rohm Jr. joins the company

• 1963

  Move to Neu-Ulm

• 1952

  Business focus shifts toward coffee and dried fruit

• 1949

  Julius Rohm joins the partnership

• 1924

  Friedrich Seeberger Jr. takes over

• 1902

  Business moves to larger premises

• 1882

  Coffee roasting operation opens

• 1844

  Christoph Seeberger opens a shop in Ulm

A German-origin food brand emphasizing natural quality and enjoyment, with consumer snacks alongside professional coffee, tea, and related services.

• Nuts and dried fruit

  Core imported, processed, and distributed product categories; consumer products include almonds and snack mixes.

• Seeberger Professional

  Coffee and tea offer for catering and corporate customers, alongside vending and related services.

• Almond butter

  A Seeberger online-shop product made from roasted almonds.

• Seeberger Genusswelt

  Ulm-based consumer and visitor offering with a shop, café, training centre, and event facilities.

• German coffee-sector cartel proceedings

Read more

1. 1Seeberger Onlineshop - Leckere Snacks online kaufenseeberger.de
2. 2Über uns – Qualität, Nachhaltigkeit, Fairness & mehrseeberger.de
3. 3Mandeln naturbelassen – knackig & süß von| Seebergerseeberger.de
4. 4Mandelmus kaufen – intensiver Geschmack, samtige Texturseeberger.de
5. 5Seeberger (Unternehmen)de.wikipedia.org
6. 6Seeberger (Unternehmen)wikidata.org