Sedgars Home

Sedgars Home is a South African homeware and furniture retail chain that sells contemporary furniture, home decor and lifestyle items. According to the company, the original Sedgars store opened in Vereeniging in 1980 in only about 50 square metres of retail space with a modest staff complement of around 20 employees. Over the decades the business expanded into several department stores spanning more than 7,000 square metres, and in 2014 it opened a flagship store that helped turn Sedgars Home into what it describes as a household name throughout South Africa. The retailer positions itself around avant-garde, stunning contemporary furniture and lifestyle items, with ranges it says are comfortable, in-vogue and completely exclusive to it. Its product catalogue is broad, covering living room, dining room, bedroom, occasional chairs, coffee tables and TV stands, tables and stands, and apartment living. Named collections include the San Marino, Alexa and Veronna bedroom suites, the Saigon dining range and sideboard, the Chester dining chair, and lounge suites such as the Abbie, Alambra, Ambassador and Angelo. The company says its products are a mix of imported items and pieces crafted locally for Sedgars Home. Beyond furniture, Sedgars Home offers interior design services. Its consultants assist customers with schemes, mixing and matching tables and chairs and providing accessories, and the company also supplies bespoke blinds and curtaining, designer wallpaper, mirrors and rugs, including made-to-measure and installation services. It emphasises knowledgeable in-store service, quality textiles sourced to last, and countrywide delivery to customers' doors. Sedgars Home presents itself as a proudly South African company that aims to balance profit with social responsibility while continually innovating in products and processes, and to supply exceptional quality at a reasonable price. It operates primarily through its stores and its website, sedgarshome.co.za, where customers can browse products and request quotes. The brand is best understood as a specialty homeware and furniture retailer rather than a manufacturer, though it develops exclusive ranges under its own name.

Sedgars Home traces its origins to the original Sedgars store, which opened in Vereeniging in 1980. At that time the store occupied only about 50 square metres of retail space and employed a modest staff complement of around 20 people. Over the following decades the business grew substantially, expanding into several department stores that together cover more than 7,000 square metres, supported by a large team of employees described as experts in their fields. A major milestone came in 2014 with the opening of the Sedgars Home flagship store. According to the company, this flagship helped establish Sedgars Home as a household name throughout South Africa. The brand became known for quality furniture and opulent lifestyle items, offering comfortable, in-vogue products that are exclusive to it and that help customers create a designer statement in their homes. The company's stated philosophy has been to continually innovate from both a product and a process perspective. As a proudly South African company, it says it understands the challenges facing business in Africa and aims to balance the imperatives of profit and social responsibility without lowering its standards, instead raising them. It strives to supply exceptional quality at a reasonable price. In the years since its flagship opening, Sedgars Home has developed a broad catalogue of furniture and homeware. Its website lists hundreds of products across living room, dining room, bedroom, occasional chairs, coffee tables and TV stands, tables and stands, and apartment living categories. Named ranges include the San Marino, Alexa and Veronna bedroom suites, the Saigon dining room suite and sideboard, the Chester dining room chair, and lounge suites such as the Abbie, Alambra, Ambassador and Angelo. The company says its ranges are a mix of imported products and items crafted locally for Sedgars Home. Sedgars Home also expanded into interior design services. Its trained interior consultants help customers choose bespoke blinds and curtains, with a consultant visiting the home for final measurements and installation. The company offers a wide range of local and international designer wallpaper, a variety of mirrors, and rugs spanning classic, modern, outdoor, runner, natural and geometric styles. It emphasises knowledgeable in-store service, quality textiles sourced to last, and countrywide delivery to customers' doors. The brand operates through its stores and its website, sedgarshome.co.za, where customers can browse products and request quotes.

• 2014

  Sedgars Home opens its flagship store, helping the brand become a household name throughout South Africa.

• 1980

  The original Sedgars store opens in Vereeniging with about 50 sq.m of retail space and around 20 employees.

Luxury contemporary furniture and home decor retailer offering exclusive, in-vogue ranges with knowledgeable in-store service, interior design services and countrywide delivery.

• San Marino Bedroom Suite

  A polished-finish bedroom suite with an LED-accented headboard and streamlined, cohesive design described as Italian sophistication.

• Alexa Bedroom Suite

  A classic Italian-design bedroom suite with glossy steel accents and a sleek wood-look finish, also available in King XL.

• Veronna Bedroom Suite

  A bedroom suite blending time-honoured design with an artisanal feel, also available in King XL.

• Saigon 9-piece Dining Room Suite

  A nine-piece dining suite with a lustrous finish, available in walnut, white or white and grey.

• Saigon Sideboard

  A sideboard designed to pair with the Saigon Dining Room Suite.

• Chester Dining Room Chair

  A dining chair with streamlined design and smooth finishes.

• Lounge suites (Abbie, Alambra, Ambassador, Angelo)

  A range of lounge suites featured in the Sedgars Home catalogue.

• Interior design services

  Consultancy for schemes and accessories, plus bespoke blinds and curtaining with home measurement and installation, designer wallpaper, mirrors and rugs.

1. 1Sedgars Home | Luxury Furniture and Home Decor Store South Africasedgarshome.co.za
2. 2Customer Service & Support South Africa | Sedgars Homesedgarshome.co.za
3. 3About Sedgars Home | Luxury Furniture Experts in SAsedgarshome.co.za
4. 4Products - Sedgars Homesedgarshome.co.za
5. 5Sedgars Homewikidata.org