Seattle Boat Company

Seattle Boat Company is a family-owned boat dealership operating in the Pacific Northwest of the United States, based in the Seattle, Washington area. It sells new and pre-owned boats, and also provides service and storage for boat owners. In Western Washington the company is the dealer for Cobalt, Malibu and Pursuit — a line-up spanning premium bowriders and runabouts (Cobalt), tow-sport and wakesurf boats (Malibu) and offshore fishing and cruising boats (Pursuit). The business describes itself as having longstanding Pacific Northwest roots and has grown through a network of marine locations rather than a single storefront. Its offering combines new-boat sales, pre-owned boats, inboard boats, watersports, service and storage, positioning it as a full-service dealer rather than a pure sales lot. Indoor storage capacity and certified technicians — including inboard specialists — are part of what it markets to customers. In 2026 the company extended its footprint into North Puget Sound by acquiring Bayside Marine in Everett, Washington. Bayside Marine brought pre-owned boat sales expertise, authorized dealerships for Yamaha and Mercury outboard engines and EZ Loader and Tuff Trailers, and deep experience in outboard-powered boats, fishing and saltwater boating. The deal joined two family-owned businesses and broadened Seattle Boat Company's coverage of the region's boating market, from freshwater watersports to saltwater fishing and cruising. Seattle Boat Company remains a privately held, family-owned enterprise. Its leadership includes co-president Elizabeth Bohling. The company's strategy centers on regional consolidation of dealerships and on cross-selling expanded resources — storage, new-boat selection, technical and administrative support — to customers of acquired businesses while retaining local staff and personalized service.

Seattle Boat Company is a family-owned boat dealer with longstanding roots in the Pacific Northwest of the United States. It built its business around new and pre-owned boat sales in Western Washington, where it represents Cobalt, Malibu and Pursuit, and around the service and storage side of boat ownership — indoor storage, certified technicians and inboard-engine expertise. Rather than operating as a single store, the company grew as a network of marine businesses across the region. Its stated strengths are new-boat sales, pre-owned boats, inboard boats, watersports, service and storage, which together let it serve both freshwater watersports customers and saltwater boaters. A significant expansion came in October 2026, when Seattle Boat Company acquired Bayside Marine in Everett, Washington. The move extended the company's presence into North Puget Sound. Bayside Marine was itself a family-owned business specializing in pre-owned boat sales and acting as an authorized dealer for Yamaha and Mercury outboard engines and for EZ Loader and Tuff Trailers; its expertise in outboard-powered boats, fishing and saltwater boating complemented Seattle Boat Company's existing strengths. Announcing the deal, co-president Elizabeth Bohling said Bayside had built something special in Everett and that its team's decades of experience in North Puget Sound boating was a natural complement to what Seattle Boat Company had built. For Bayside Marine customers, the company said familiar faces and personalized service would remain, while customers gained access to Seattle Boat Company's broader resources: expanded indoor storage, a wider selection of new boats, additional technical and administrative support, and certified technicians specializing in inboard engines. The transaction thus illustrates Seattle Boat Company's strategy of consolidating regional, family-owned dealerships and integrating their customer bases into a larger full-service platform.

• Seattle Boat Company acquires Bayside Marine in Everett, Washington, extending its reach into North Puget Sound.

Full-service, family-owned regional boat dealer consolidating Pacific Northwest marine businesses, spanning new and pre-owned sales, watersports, fishing, service and storage.

• Cobalt boats (new)

• Malibu boats (new)

• Pursuit boats (new)

• Pre-owned boats

• Service and indoor storage

1. 1Seattle Boat Company Acquires Bayside Marine in Everett | Boating Industryboatingindustry.com
2. 2About Boating Industry | Boating Industryboatingindustry.com