Seashine Group

Xiamen Seashine Group Co., Ltd. (abbreviated "Seashine Group") traces its origins to Xiamen Commercial Group, founded in 1993 as the first enterprise group in China's commercial system formed by converting a commercial bureau as a whole. It was formally renamed "Seashine" in 2005, and after the 2006 municipal state-asset consolidation became one of the ten state-owned enterprise groups directly administered by Xiamen municipality, serving as the state-owned main channel for basic livelihood supplies such as the "vegetable basket" and "rice bag." The group positions itself as an excellent investment and operating company for the people's livelihood service industry, with agricultural products as its core business, supported by platforms in agricultural product supply chains, commercial retail, and wholesale logistics, plus real estate, property, and tourism as supporting businesses.

Xiamen Seashine Group Co., Ltd. (abbreviated "Seashine Group") had as its predecessor Xiamen Commercial Group, founded in 1993; it was the first enterprise group in the national commercial system formed by converting a commercial bureau as a whole. In 2005 it was formally renamed "Seashine," and after the 2006 municipal state-asset consolidation it became one of the ten state-owned enterprise groups directly administered by Xiamen municipality, consistently serving as Xiamen's state-owned main circulation channel for basic livelihood supplies such as the "vegetable basket" and "rice bag." Since the "Twelfth Five-Year Plan" period, under the leadership and support of the Xiamen municipal party committee, municipal government, and municipal state-owned assets commission, the group refined its development strategy, strengthened brand building, reshaped corporate culture, improved its development model, and optimized the allocation of business resources, establishing agricultural products as its core development business and forming a cross-regional development pattern of "based in Xiamen, laid out across Fujian, radiating to Haixi, serving both sides of the strait." Its core business has expanded beyond Xiamen into Zhangzhou, Zhangpu, Quanzhou, Sanming, Longyan, Shaxian, Ninghua, Nanping, and other places. In 2018 it achieved market sales of 36.2 billion yuan, operating revenue of 11.42 billion yuan, total profit of 536 million yuan, total assets of 13.846 billion yuan, and 5,560 employees. On the brand side, the "Seashine" brand family has a long history: the group's "Huangjinxiang" brand was born in 1842, "Taohua Datong" in 1902, "Haoqingxiang" in the 1940s, and Seashine Department Store's predecessor "Hualian Department Store" began in 1987. In 2005 Xiamen Commercial Group Co., Ltd. was formally renamed Xiamen Seashine Group Co., Ltd., officially launching the "Seashine" brand strategy; in 2009 the Seashine brand architecture was reorganized and from 2010 it began comprehensive naming across its main business entities, products, and service brands, forming a complete Seashine brand family system.

Excellent investment and operating company for the people's livelihood service industry; state-owned main channel for circulation of basic livelihood supplies.

• Minxia Market

• Zhongpu Market

• Seashine International Aquatic Products Trading Center

1. 1厦门夏商集团有限公司seashine.cn
2. 2厦门夏商集团有限公司 - 企业简介seashine.cn
3. 3厦门夏商集团有限公司 - 品牌故事seashine.cn
4. 4厦门夏商集团有限公司 - 新闻动态seashine.cn
5. 5Seashine Groupwikidata.org